The Campaign Podcast

PARTNER CONTENT: The Guardian’s Imogen Fox and Initiative UK’s Sharon Dhillon join this sponsored episode of The Campaign Podcast to talk all things Gen X: who they are, what they want and why brands should pay them more attention Hosted on Acast. See acast.com/privacy for more information.

In this first episode of Campaign’s new series profiling the work of in-house agency teams, multimedia editor Lucinda Rouse visits the offices of PepsiCo Europe’s Sips & Bites to meet chief creative officer Matt Watson. Matt describes the workings of Sips & Bites, which in six years has grown from a UK-focused team of three to 37 professionals spread across Europe. He recounts some of the challeng...

Advertising awards have drawn greater scrutiny in recent years, with agencies under pressure and increased AI usage leading to falsified case studies. This year Cannes Lions introduced new rules and regulations to combat misleading entries. In this episode, Campaign's editorial team discusses this year’s awards season, analysed in Campaign’s latest feature The Creative Score, ranking the big U...

The big three holding companies – Publicis Groupe, Omnicom and WPP – have reported their Q3 results, and each are on different journeys. WPP is working on its turnaround Elevate28 plan , Omnicom is nearing one year since its acquisition of IPG, and Publicis points to its "record new-business" run , winning accounts without a pitch. This episode features journalists from Campaign UK and U...

Last week Campaign published its Power 100 for 2026, a list of the top 100 most influential marketers in the UK. The list was accompanied with a shoot to capture the brand leaders, as well as a feature digging into where they are investing their ad spend. This episode features Campaign’s senior art director Paul Frost going behind-the-scenes of the shoot and using the idea of "quiet power&quo...

Last week was the 40th anniversary of the Media Week Awards , and we celebrated the ceremony in London with almost 1000 people in the room. This episode features the co-chairs of judges, Karen Eccles, former managing UK and Ireland at Sky Media, and Marcus Orme, founder and chief executive of Medialab Group. Joined by Campaign's deputy media editor Shauna Lewis and host, tech and multimedia ed...

We are entering Christmas in adland which means soon some of the biggest ads of the year will drop across our TV screens, phones, billboards and more. Both highly anticipated and highly speculated, this episode of The Campaign Podcast goes through what Campaign knows so far about the ads, from Lucy Punch and James Norton featuring in the M&S ad to McDonald's not creating a hero film for the se...

WPP Production opened its first global flagship office in September with an AI-powered high-tech studio in Devon’s Point, East London . Deputy creativity and culture editor Charlotte Rawlings attended the opening and gives her perspective on the facility. The opening comes as WPP’s Q2 results showed WPP Production was the only one of the holding company’s four units that reported positive growth....

What is the true balance between human spaceflight and robotic exploration when it comes to science, inspiration, and decision-making capabilities? How is space transitioning from a niche frontier to an everyday commercial workplace? What role do regulatory frameworks, such as the United Nations, the Artemis Accords, and the Astra Carta, play in keeping orbit and the lunar surface safe and sustain...

Campaign's TV Advertising Summit took place in September, in partnership with Netflix, Sky Media and Dailymotion, questioning how the TV ad landscape has been remodelled, and what advertisers need to do to get ahead. Brands, media owners and agencies spoke at and attended the event, which ended with a session hosted by Lindsey Clay, chief executive of the TV marketing body Thinkbox, with three...

Omnicom has moved to centralise impact and inclusion capabilities at group level. This led to Lucky Generals cutting its social impact lead Lameya Chaudhury. Other holding companies including WPP and Publicis also have central DEI teams, so in this episode we are asking what it means to “centralise inclusion” and the impacts of doing so. Hosted by Campaign's tech and multimedia editor Lucy Shelley...

Over the last two weeks, adland has seen some major changes for two of the biggest global media accounts: PepsiCo and Coca-Cola.  In a shock move, Publicis Groupe took PepsiCo’s global media account from longtime incumbent Omnicom without a pitch , and pulled out of the contest for Coca-Cola’s international media, tech and data account in a two way pitch against WPP. As a result of Publi...

The final three months of the year are some of the most important in adland. Known as the golden quarter, the year closes with a final push to meet targets, helped by some of the biggest commercial moments of the year including Black Friday and of course, Christmas. In this episode, Campaign is looking into how agencies and advertisers should approach the final three months, what their top priorit...

Waitrose's branded podcast recently passed one billion downloads, views and listens, staking a claim as the world’s most successful branded podcast, while also receiving the most nominations for this year's British Podcast Awards . Media and entertainment are becoming more ever closer, so in this episode, Campaign digs into why branded content is on the rise, what makes it good and questions...

Since Andy Burnham became Prime Minister in July, he has been producing social media content with creators and has garnered over half a million followers in TikTok and over 700,000 on Instagram. But will a social media-focused strategy work for the PM? Benedict Pringle, partner and global client lead at T&P and host of The Political Marketing Podcast, joins the episode this week to discuss why Bur...

WPP reported its Q2 results in the last few weeks, six months after chief executive Cindy Rose launched its three year Elevate28 plan to turn the holding company’s fortunes around. Now almost a year into her role, Rose said the network has “everything it needs” to achieve its plan , with analysts calling the results “better than expected” and a “glimmer of hope”. In this episode, Campaign's j...

Pitching is what many call the “lifeblood” of agencies, but also the cause of their biggest strain. Almost three-quarters of adland employees have considered leaving the industry due to new-business-related stress, found research from The Great Pitch Poll 2026 published this summer, which also revealed that client expectations and demands relating to AI have increased pressure.  AI and L...

At Cannes Lions this year, the Media Lions grand prix went to Uber Eats’ “Build your own Super Bowl commercial” by Special US , a campaign which acts as a form of entertainment for the viewers. This win followed Amanda Morrissey, Global President, iProspect and Chief Growth Officer of Media at dentsu, who was a juror on the Media Lions and said on The Campaign Podcast that judging the media catego...

From Catbird Seat which was unveiled earlier this month through to a few other recent launches such as Baby Teeth, Ace of Hearts and 05:37 Brand Studio, agencies are thinking long and hard about their branding. But how much do these monikers matter, is it just about the work and the people? And what what are some of the pitfalls when you get it wrong? Campaign's editorial team explore these questi...

As the Fifa World Cup gets closer to crowning the winner, Campaign invites advertising creatives to review a selection of ads that are celebrating the football tournament. The episode includes Richard Brim, founder and chief creative officer at Ace of Hearts; Carren O’Keefe, chief creative officer at Digitas, and Dan Watts, chief creative officer at Pablo London.  Hosted by tech and multimedi...

The Campaign editorial team are back after spending last week (22 June - 26 June) at Cannes Lions International Festival of Creativity 2026. It was a week packed full with panels, parties and prizes and this episode of The Campaign Podcast sees tech and multimedia editor Lucy Shelley speak to the editorial team about their highlights as well as the work that took home the awards. Shelley is joined...

PARTNER CONTENT: Media fragmentation is often painted as one of marketing's biggest challenges. But what if the real issue isn't complexity itself – it's how organisations respond to it? Recorded from Campaign House during Cannes Lions, this special episode of The Campaign Podcast , sponsored by Camphouse and hosted by Campaign tech editor Lucy Shelley, brings together: Bridget Evans, global head...

The Campaign team looks back on Cannes Lions Festival of Creativity 2026. Editors from Campaign's sites around the world pick their highlights, including the Film Lions and Titanium winners and the big themes of the festival, plus the best parties. Gideon Spanier, UK editor-in-chief of Campaign, hosts the podcast, alongside Maisie McCabe, editor of Campaign UK, Jameson Fleming, editorial director...

The Campaign team has been busy in Cannes Lions and reports what's been happening so far at the festival, which runs from 22 to 26 June. Editors from Campaign's sites around the world discuss a 25% drop in award entries, the work that has been winning from their region and some of the key sessions in the Palais and at Campaign House. Gideon Spanier, UK editor-in-chief of Campaign, hosts the podcas...

The Campaign team looks forward to Cannes Lions in this preview episode about the festival, which runs from 22 to 26 June. Editors from our sites around the world give their tips for the festival and discuss everything that’s going on at Campaign House, our dedicated venue at Cannes. Plus they talk about how the Lions award entry rules have changed this year, the work from their region that they w...