Soul Vibe Sessions

Her release show sold out. Every seat full. She still lost money. Muriel Boulanger doesn't sugarcoat what it really costs to be an independent artist — and that's exactly why this conversation matters. Muriel is a bassist, singer, and songwriter running four projects at once — her solo work, the folk ensemble Folia, the Arabic-ska-reggae band Soukoush, and pop project Wave Away. She's...

What happens when an aerospace engineer with a sales background decides to build a band? Jorik Van den Bosch doesn't just play music — he markets it like a product launch. In this episode, the guitarist, pianist, and songwriter behind Wave Away shares how he and his partner Muriel built a dreamy alt-rock project from scratch — using mood boards for brand identity, a guerrilla sock campaign to...

Louis Vandommel went from nighttime drummer to co-founding AndR — a platform built to fix what's broken in the music industry. In this episode, we go deep on artist branding, fan data ownership, content strategy, the death of the middleman, and why distribution matters more than talent in 2026. Louis breaks down exactly how independent artists can turn one live show into 10 pieces of content,...

He never went to music school. He wanted to be a pilot. Then a coincidence threw him on stage — and 30 years later, he's still there. Michael Schack joins Soul Vibe Sessions for a raw, wide-ranging conversation about what it actually takes to build a lasting career in music. From his accidental start with Blue Blot, to pioneering hybrid drumming with Roland, to playing live drum and bass at fe...

He went from working in a pub to managing GOOSE and Vive La Fête — two of Belgium's most iconic touring acts. Hans Ascrawat, founder of AndR, joins Soul Vibe Sessions to break down what separates artists who build real careers from those who stay invisible. We go deep on artist identity, branding, the shift from album revenue to live performance income, and why Spotify is actually modern radio...