Six Figure Brand®

You started your business because you're great at what you do. Nobody warned you that you'd also need to become an expert in marketing. And with the ever-changing online landscape and a constant flood of competing advice, it's hard to know what to actually listen to. Do you need to be on Pinterest? Should you be filming a talking head reel every single day? Is it all about YouTube?...

It seems like everyone is using AI imagery lately. But should you? I recently posted on Threads asking my audience how they feel about AI generated imagery in branding and out of 61 comments, the response was almost unanimously: hard no. And while I'm not here to tell you AI has no place in your business, brand imagery is a whole different conversation... one where the stakes are a lot higher...

Most of the online business world will tell you to raise your prices, niche down fast, and stack your offers with bonuses until they're impossible to resist. Cass did the opposite... and it got her booked out almost immediately. In this episode, I'm sitting down with Cassidy Handle, copywriter, email marketing strategist, and founder of The Copywriting Mama, to talk about why she lowered...

I spent over a decade dreading Mondays and honestly, I thought that would change when I quit my 9-to-5. Spoiler: it didn't. In fact, it got worse. Even though I was running my own business, doing work I loved, with total control over my schedule… I was still hitting snooze on Monday mornings. Still feeling that Sunday night dread. Still starting every week already feeling behind. And I finall...

Lauren Bercuson is a trademark attorney, brand protector, storyteller, and advocate for female founders who are serious about locking in what they’re building. And in this episode from the Six Figure Brand Society® vault, she’s walking us through the stuff most business owners skip… until it becomes a problem. Because if you’re building a brand you want to last (not just something that looks good...

Your logo and brand colors aren't the first thing people connect with when they land on your website or social media. It's your face. Your energy. Your vibe.  And all of that should come through in your brand photos. In this episode, I'm breaking down why brand photos are arguably the most important part of your visual brand and why most people are doing them completely backwards. I...

After nearly a decade of designing brands, I don't think your visual identity is the most important part of your brand. And I'm not the only one who thinks so. In this episode, I'm sitting down with fellow brand designer Brannan Arnett of Hone Creative Studio why your logo, your colors, and your "aesthetic" aren't actually the magic ingredients to a successful brand. ...

Building a team wasn't part of the plan. For years, I was convinced I'd stay solo forever. Just me, my dog, and my laptop. But as my business grew, so did the overwhelm. And eventually, I had to make a choice: burn out or bring in help. Spoiler: I brought in help, and it changed everything. In this episode, I'm walking you through my entire journey of growing a team from my scrappy...

Investing in your business isn’t just about spending money. It’s about making intentional decisions that shape the direction of your growth.  Over the years, I’ve shared openly about the investments that paid off and the ones that absolutely didn’t, and today I've invited two friends and fellow business owners to join me for a roundtable conversation: ✨ Jenn Green – Funnel strategist and cop...

A couple of years ago, I officially ditched my to-do list… and I’m not going back. Because here’s what I realized: to-do lists work great when you have long, uninterrupted work blocks and predictable days. But if you’re working in 1 0–60 minute chunks, juggling kids, running a household, managing a business, or navigating a season where life is just a lot … a running to-do list can start to do mor...

If you’ve been posting like crazy and still feel like you have nothing to show for it … this episode is for you. I’m sitting down with content writer and self-proclaimed “writing wingman," Dana Herra to talk about the biggest trap business owners fall into: creating more and more content… without a strategy behind it. We unpack what actually makes content useful , why consistency alone won’t...

We talk a lot in online business about your ideal client. Everything you do should be with them in mind. And while I agree with that… I also think this conversation is missing some very important nuance. In this episode, I’m breaking down the difference between your ideal client and your broader audience, and why being too rigid about who you focus on can actually limit your growth, your referrals...

Networking can be one of the biggest lead generation tools in online business but when not done strategically, it can quickly turn into a calendar full of conversations that go absolutely nowhere. And when you’re already short on time (hi, fellow online business owners), that’s not just annoying. It’s expensive. So today’s episode is from the Six Figure Brand Society vault, and it’s one of my favo...

In online business, we’re really good at moving on to what’s next and really bad at slowing down long enough to acknowledge what we’ve built. And that’s especially true when it comes to rebranding. A rebrand is a huge milestone. It’s emotionally, mentally, financially, and strategically significant. For a lot of business owners, it’s something that lives on a vision board for years. But once it’s...

In today’s online business world, community is more important than ever and somehow also harder to build than ever. In this episode, I’m sitting down with Kelsey Green, a community builder, facilitator, and former Specht & Co. client, to talk about what real, meaningful community actually looks like beyond algorithms, likes, and performative “connection.” We’re talking about circles of communi...

Most business owners don’t actually have a complete brand ecosystem. But they have pieces of one. A logo here. A website there. Some social content. Maybe a photo shoot. And yet… it still feels like nothing really fits. Their brand feels duct-taped together, inconsistent, or oddly amateur, even when every individual piece is “good.” In this episode, I’m breaking down why that happens and how to fi...

I’m officially calling 2026 the year of the pivot. I’m making some big changes in my own business, letting go of traditional coaching, making new investments, and fully stepping into my role as a strategy-first agency owner. And everywhere I look lately, on Threads, in networking groups, and in conversations with peers, I’m seeing other business owners doing the same. So for this collaborative epi...

If you’ve ever said (or thought), “I want my logo to be like Nike” then this episode is for you. Big brands like Nike and Apple have some of the most recognizable logos in the world… but here’s the part most people miss: their logos are not what made them famous. Nike’s swoosh wasn’t some perfectly calculated branding masterstroke, and Apple didn’t start out with the sleek, minimalist logo we all...

If you have a business, you need to know how to sell. And for a lot of us, that’s the part we didn’t exactly sign up for. In this episode of the Six Figure Brand® Podcast, I’m sitting down with Nikki Rausch, CEO of Sales Maven. Nikki has 25+ years of sales experience and a background in neurolinguistic programming (NLP) — aka the study of communication — which she uses to help entrepreneurs have m...

I'm breaking up with business coaching in 2026. But no, this is not a coach-bashing episode. I still believe deeply in coaching when it’s done right, with the right coach, in the right season. I’ve worked with incredible coaches who supported me through major life transitions, and I’m genuinely grateful for that chapter of my business. But over the last few months, something shifted. AND at t...

There are just barely over two weeks left in 2025 and honestly? This year has felt different .  Not wildly productive. Not record-breaking. Slower. Quieter. A little uncomfortable at times. But in all the best ways, it was exactly what I needed. In this final episode of the year, I’m reflecting on what 2025 actually looked like behind the scenes, from starting the year on maternity leave, to launc...

We’ve been conditioned to shrink ourselves. To downplay the hard things we've accomplished. To make ourselves smaller so no one feels uncomfortable. But here’s the truth no one says out loud: you can be proud of yourself without being braggy. You can celebrate your success and still be humble, grateful, grounded, and self-aware. In this episode of the Six Figure Brand® Podcast, we’re unpackin...

Branding is not a magic fix. It’s an amplifier. If your business is aligned and grounded, branding will help you grow it. But if the foundation is shaky, inconsistent, or built on panic… a prettier website won’t save anything. It’ll just amplify the chaos. Today, we’re breaking down the difference between branding from desperation and branding from abundance — what each one looks like, how to tell...

Brand strategy doesn’t just help your designer. It impacts everyone you hire in your business.  In this compilation episode of the Six Figure Brand® podcast, I asked Liz Strong (OBM for creatives), Samantha Burmeister (copywriter), Brittany Herzberg (SEO expert), Kira Goff (brand photographer), Megan Phillips (Instagram strategist), and Heather Aaron (Meta ads strategist) one core question: How do...

If you’ve ever wondered how the heck you’re supposed to choose a business coach   or if business coaching is even worth the investment, this episode is for you. I’m joined by my longtime coach and friend, Eryn Morgan. Eryn is a business coach for brand, web, and graphic designers. We’re pulling back the curtain on the coaching industry, talking honestly about red flags, what actually matters when...