Messy in the Middle

If you've been following me for a while or know me in real life in any capacity, then you probably know the story of how I accidentally became a LinkedIn expert.    Over the years, I learned that my love of LinkedIn was not very common among other online service providers. So, I've spent more time than I care to admit defending LinkedIn, helping my creative friends find space on this platform, and...

For many of us, thinking about health insurance typically has one of two reactions. Either our eyes just glaze over because it is so boring, and we're thankful to have health insurance taken care of through a partner, a spouse or our parents; or we instantly feel our blood pressure rise because it is such a frustrating and confusing process. And it seems like no matter what decision we make, we're...

How important are marketing and content strategy for scaling your business as an entrepreneur?   If you are past that beginner stage and are in the messy middle of your business, it's time to take your marketing seriously. In today's episode, I sat down with my guest, Olivia Wheeler to talk about this and so much more!   Olivia Wheeler is a passionate and faithful designer and agency owner behind...

Traditionally, when we talk about marketing (especially in an online business)  we're talking about funnels. But, I'll be honest with you - I don't really like the way that we look at our target market when we think about a traditional marketing funnel. Also, marketing funnels use techniques that I find a bit questionable.   I'm not here to tell you that marketing funnels don't work, because they...

Welcome back to Messy in the Middle with my guest, Kira La Forgia. Kira has had a decade of experience in people operations in the corporate world and is no stranger to the sensitive issues involved in the human side of running a business. There is a lot to learn from hiring, onboarding, training, and managing performance of over 500 employees for a multi-million dollar business.   The good news i...

Welcome to Messy in the Middle and my first episode with a guest! Joining us today is Megan Baker, the CEO and founder of Meg K and Co, the hiring agency for socially conscious online business owners who are ready to amplify their impact. Meg helped me hire my first employee back in 2020 and I am so, so lucky to call her a friend and fellow entrepreneur today.   Meg and I are actually recording tw...

Welcome to Episode 1 of the Messy in the Middle Podcast!   NOTE: I recorded this episode and we hit 6 figures the next day! So everything I said still stands except we did reach that 6 figure milestone for real 🙂   In today's episode, I am breaking down my messy in the middle by going through my business's income, expenses and lessons learned of our first six-figure year. This year has been a rol...

Welcome to the Messy in the Middle Podcast- the show about the many ups and downs we go through in life and business between setting and reaching our goals.   I'm your host, Haley Johnson, and I've been living in the messy middle for awhile. I've been in business since 2017 and while I'm definitely not a beginner anymore, I am far from the tales of sipping cocktails on the beach and printing money...