Engage Your Brand®

Feeling the cozy season vibes? In this episode of Engage Your Brand®, I’m diving into how to romanticize your brand, especially if you’re a wedding professional. Inspired by the “romanticize your life” trend, we’re exploring how small, intentional details in your brand can build confidence, elevate your client experience, and attract higher-end, more aligned couples. Whether you’re reflecting on y...

What if your most powerful marketing strategy isn’t ads, it’s relationships? 🎙️  In this episode of Engage Your Brand®, I chat with Matt Radicelli, entrepreneur, executive coach, and founder of Mentor Pods, about how genuine connection and community can transform your business. We dive into relationship-based marketing, pricing for profit, and how to know when it’s the right time to delegate or hi...

If your website feels “fine” but not you, this episode is your permission to rethink your platform. I’m breaking down Showit vs. Wix — what actually matters for wedding and event pros, where each platform shines, and how to avoid common redesign headaches (like blog transfers gone wrong 😬). From real client examples to honest pros and cons, you’ll walk away knowing which platform fits your busine...

If you’ve ever feared dropping off Google after a website redesign, this episode is your SEO safety net. 🔍 I’m joined by Sara Dunn, founder of Sara Does SEO, to talk about how wedding pros can protect (and even boost) their rankings during a rebrand or site refresh.  We dive into simple, no-fluff strategies to get found by your dream clients on Google and now, even in AI search tools like ChatGPT...

What happens when a PhD in quantum materials pivots to wedding planning? ✨ In this episode of the Engage Your Brand® podcast, I sit down with past client and now friend, Katie Sautter, founder of K.S.Otter Events in North Carolina. Katie creates stylish, sustainable, and deeply personal weddings. And her journey from engineering lasers to building a fast-growing planning business is nothing short...

Rebrands shouldn’t be scary, but the wrong one can haunt your bookings and your SEO. 👻  In this Halloween special of the Engage Your Brand® podcast, I’m sharing five “spooky rebrand stories” that every creative should avoid, from the Ghost Rebrand that forgets your audience to the Cursed Rebrand that kills your Google rankings. Tune in for practical tips to protect your investment, keep your audi...

Client gifting doesn’t have to be complicated, it just has to be thoughtful . 💡 In this episode of the Engage Your Brand® podcast, I’m joined by my friend and fellow designer, Whitney Zimmermann , founder of Wild Hive Studio . Whitney is a Shopify and packaging designer for product-based businesses, and she brings a refreshing perspective on holiday gifting, client experience, and community-build...

Engagement season is just about upon us!  In this episode, I discuss the significance of engagement season, which spans from Thanksgiving to Valentine's Day, and its impact on marketing strategies for your business. We'll talk about the importance of consistent marketing efforts year-round and the need for you to to prepare your website and branding in advance to attract ideal clients. ...

What if your next big booking came from a feature in Style Me Pretty or Martha Stewart Weddings? In this episode of the Engage Your Brand® podcast, I’m joined by the incredible Jaine Kershner, New York–based photographer and founder of Tea with Jaine, a top podcast and education platform for wedding photographers. Jaine shares her journey from corporate life to building a thriving photography busi...

Whether you dislike, like, or love her music, we have to admit: Taylor Swift has become a pop culture phenomenon, and with her recent engagement, what she does will affect the wedding industry.  In this conversation, I discuss the significant influence of Taylor Swift on the wedding industry and branding. I'll explore how Taylor Swift's personal and professional evolution, including her...

In this episode, I’m diving into one of the most overlooked yet powerful tools in your marketing toolkit: email marketing, specifically Flodesk email marketing for wedding pros. Whether you’re a planner, photographer, or florist, email marketing helps you create genuine connections beyond social media, and it might just be your most effective way to turn inquiries into loyal clients. I’m sharing w...

Your website isn’t just a digital storefront, it’s the very beginning of your client experience. ✨ In this episode of the Engage Your Brand® podcast, I sit down with Andrea Shah, copywriter and marketing consultant for wedding creatives. With over a decade of experience writing for Fortune 500 companies and luxury brands, Andrea now helps wedding pros spotlight their artistry and client experienc...

In this episode, I compar two popular website platforms, Showit vs WordPress, focusing on their pros and cons for creative service providers.  We'll discuss user experience, SEO myths, pricing structures, creative freedom, customer service, security, and the ease of transitioning between platforms. The conversation aims to help listeners make informed decisions about which platform best suits...

Have you ever felt overwhelmed with the admin work it takes to manage client payments, contracts, and proposals? Nora Sheils felt that as a wedding planner too. In this episode, I chat with Nora, co-founder of Rock Paper Coin, about her extensive experience in the wedding industry and the development of her software platform designed to streamline operations for wedding professionals. Nora shares...

What better way to celebrate my birthday than reflecting on five years of running this business? In this special birthday episode of the Engage Your Brand® podcast, I’m sharing the 10 biggest lessons I’ve learned, from sales skills to mindset shifts that have shaped both my life and my business. We’ll talk about why learning sales early on sets you up for long-term success, why entrepreneurship ca...

Did you know Pinterest is STILL a powerful tool to grow website traffic?  In this episode, Dana Johnson, owner of Dana's Desk , teaches us her genius Pinterest ways!  Pinterest can be a powerful tool for wedding and event professionals and is one that is still highly underestimated, even in 2025.  We'll discuss Dana's journey from wedding planning to becoming a Pinterest strategist,...

What does it really take to expand your wedding business into multiple markets without losing your identity or burning out? In this episode, I’m joined by Irene Katzias of Irene & Co. Events. Irene is a wedding planner with teams across Connecticut, New York, and Utah. We dive into what it looked like to go from side hustle to full-time business, how she scaled into the luxury space intentiona...

Frustrated with your website or wondering if you’re even on the right platform? In this episode of the Engage Your Brand® podcast, I compare two of the most popular website platforms for wedding and creative professionals — Squarespace and Showit. We cover why your website platform choice matters for design flexibility, SEO, ease of use, and long-term growth. I share my personal experiences workin...

What if your brand wasn’t just pretty but purposeful, profitable, and deeply personal? In this episode, I sat down with multi-passionate creative and founder of Jade Alexandria Creative, Jade Buford to talk all things branding, entrepreneurship, and what it means to show up on brand in a meaningful way. Jade shared her journey from corporate life to creative business ownership, the lessons that sh...

Feeling the slowness of the economy, or like you're just not booking as many weddings as usual? You're not alone!  In this episode of Engage Your Brand®, Heidi Thompson from Evolve Your Wedding Business came on to chat about how to book more weddings with your dreamiest couples. I was on her podcast, Evolve Your Wedding Business a while back, and just had to bring Heidi on to talk about...

Wondering if you should name your business after your own name, or come up with something creative? Personal vs business names for brands have been a debate for a while. In this episode of the Engage Your Brand® podcast, I delve into the world of brand naming, exploring the nuances between personal and business brand names. Discover the pros and cons of each, and learn how your choice can impact y...

In this episode of the Engage Your Brand® podcast, I interview Cinthia Onines, a systems strategist and marketing expert for wedding professionals.  We discuss the importance of effective systems, branding, and contingency planning in the wedding industry.  Cinthia shares her journey from being a wedding planner to founding Boda Bliss, emphasizing the need for streamlined processes and a supportiv...

Do you know what it takes to get your dream clients to purchase your services? In this conversation, I discuss the significance of understanding the client journey in the wedding and event industry.  We'll chat about the importance of mapping out your client experience from the moment they become aware of a service to the point of inquiry and beyond.  The discussion covers various stages of t...

Overwhelmed with marketing and feeling like you're doing it ALL, all day every day? I feel that, which is why I wanted to bring on Tayler Cusick-Hollman to talk about marketing. In this episode of the Engage Your Brand® podcast, I interview Tayler Cusick-Hulman, founder of Enji, a marketing software designed for wedding professionals.  Tayler shares her journey from aspiring community college...

Did you know colors can influence up to 90% of first impressions with your business? This is why strategic color selection is crucial for branding. In this episode of Engage Your Brand®, the conversation covers how to build a luxury brand color palette, the psychology behind colors, common mistakes to avoid, and practical tips for implementing an effective color strategy. I'll explain how to...