Build Your Salon with Phil Jackson

FREE 30 minute webinar here: http://yourdigitalsalon.com/webinar-signup I’m going to get straight in with the begging – PLEASE can you start having a really close look at email marketing in your Salon. I’ve come up with seven ways that will inspire and motivate you to get on with some email marketing. First – Email marketing is really, really low cost even free. Second - Nobody else is doing it, s...

Today I have two questions for you, the first is what is going wrong with your Salon marketing and secondly who do you think you’re talking to? I love our Industry, I think it’s a fantastic, vibrant industry being pumped full of youthful energy. But that disappears when it comes to our Salon marketing. I think the most common problem which brought me on to the “who do you think you’re talking to”...

Hi everyone, Phil Jackson here from Build Your Salon, here to help you master the tools you need to generate the profits you deserve, so that you can lead a fuller life. Today we’re talking all about the haters, who just give us a hard time online, and I just wanted to explore with you how I deal with it. So why is it that people have this strong reaction to us, why do people hate online at all? W...

Sick of the sight of me? Try my weekly podcast! Understanding your marketplace is not only useful. If your business is going to survive and thrive it can be seen as vital! But I fear that salons are either neglecting competitor analysis altogether or keeping a very narrow view of what their competition is. In this video, I take you through a simple method of analysing the competitive environment t...

Sick of the sight of me? Try my podcast! This week I'm BRACED FOR IMPACT! I always get LOADS of hate whenever I talk about DISCOUNTING, because lots of salon coaches, owners and managers think you shouldn't EVER discount. I think they're wrong - there ARE times you can discount successfully in the salon - in this week's video I tell you why.

Sick of the sight of me? Try my podcast! It's my job to spot business trends in our industry and advise salons where they could improve the way they do things for bigger profits, less stress, higher customer satisfaction, etc. Recently I think I've spotted a trend towards salons being a little, well ... cheap. This week I explain why I think many salons could afford to spend more to get new custom...

I'M WORRIED: I see a of of salon owners using Facebook a LOT in their businesses (maybe neglecting other marketing pillars) and they are using the platform really BADLY too. This week I explore the better ways of using Facebook in our salon businesses and talk through the types of Facebook Ad I think could be useful too. In short - I geek out! #business #salon #hairsalon #beautysalon #businessadvi...

Sick of the sight of me? Try my podcast! Do you feel in control of your salon finances? If you are running your business from your bank statements, or worse still from your end-of-year accounts you really need to be asking your accountant for better information in the form of Management Accounts. This week I tell you about the KPIs I monitor regularly with my accountant in an effort to generate be...

Sick of the sight of me? Try my podcast! My question this week is: HOW ARE YOU FEELING? Buzzing? Motivated? Full of ideas and excitement for your business? Nobody is like that ALL the time. We all have times when we feel less inspired - I know I do. So it's important that we have tools in our kit to combat those feelings quickly This week I discuss the importance of training in motivating and insp...

WE WORK TOO DAMN HARD. My mission is to help salon owners with the business skills they need to generate the profits they deserve. That's why I get so frustrated when I see opportunities to make extra cash left unexplored. In this video (all the way from wet Chicago!) I share with you a simple way that businesses can be generating extra turnover and profit WITHOUT trying to find extra customers.