BRX Pro Tips

BRX Pro Tip: If You are a Disruptor, Invest in Education Stone Payton: [00:00:00] And we are back with BRX Pro Tips. Lee Kantor and Stone Payton here with you. Lee, we all know that we need to enthusiastically market our products and services. But when you drill down on specific types of products and [...]

BRX Pro Tip: One Big Thing Stone Payton: [00:00:00] And we are back with Business RadioX Pro Tips. Stone Payton and Lee Kantor here with you. Lee, you're so good about sort of getting me refocused on the one big thing. But talk a little bit about how you apply this one big thing set [...]

BRX Pro Tip: Always Ask Why Stone Payton: [00:00:00] Welcome back to Business RadioX. Stone Payton and Lee Kantor here for our Pro Tips series. Lee, in terms of conducting an effective exchange, where you're really trying to help a prospective client make an informed decision, and you're trying to make an informed decision about [...]

BRX Pro Tip: Power of Story Stone Payton: [00:00:00] And we are back with BRX Pro Tips. Lee Kantor and Stone Payton here with you this afternoon. Lee, let's chat a little bit about the power of story. Lee Kantor: [00:00:09] Yeah. I think a lot of people in sales, they don't really lean on [...]

BRX Pro Tip: Regular Pre-Scheduled Meetings Stone Payton: [00:00:00] Welcome back to Business RadioX Pro Tips. Lee Kantor and Stone Payton here with you. Lee, let's do an operations clinic today and let's talk about utilizing regular prescheduled meetings. Lee Kantor: [00:00:16] Yeah. We've talked a lot about clarity of message and eliminating confusion. I [...]

BRX Pro Tip: The Value of Value Stone Payton: [00:00:00] And we are back with BRX Pro Tips. Lee Kantor and Stone Payton here with you this afternoon. Lee, let's talk a little bit about the value of value. Lee Kantor: [00:00:09] Yeah. If you're a service provider, it's so important to just kind of [...]

BRX Pro Tip: Client Onboarding Stone Payton: [00:00:00] And we're back with Business RadioX Pro Tips. Stone Payton and Lee Kantor here with you. Today's topic, Lee, client onboarding. Lee Kantor: [00:00:08] Yeah. It's important to really think through the client onboarding process so that it's easy, it's elegant, and it's effective. If you do [...]

BRX Pro Tip: Work With Those Who Work With You Stone Payton: [00:00:00] Welcome back to Business RadioX Pro Tips. Stone Payton and Lee Kantor here with you. Lee, let's talk a little bit about a discipline – you and I have practiced it over the last 15 years, but we've gotten quite serious and [...]

BRX Pro Tip: Community Building Stone Payton: [00:00:00] And we are back with Business RadioX Pro Tips. Lee Kantor and Stone Payton here with you. Lee, let's talk a little bit about this business of building community. Lee Kantor: [00:00:10] Well, community building is at the heart of what a Business RadioX studio partner does [...]

BRX Pro Tip: Continuous Improvement Stone Payton: [00:00:00] And we are back with BRX Pro Tips. Stone Payton and Lee Kantor here with you. I've read books on and I've listened to tapes on it, but I'd like to kind of dive in for a moment, if we could, Lee, and see what areas of [...]

BRX Pro Tip: Creating Process Stone Payton: [00:00:00] And we are back with BRX Pro Tips. Stone Payton and Lee Kantor here with you. Lee, I think you and I have come to really appreciate the power of process. I think most of the folks in the Business RadioX family certainly do as well. And [...]

BRX Pro Tip: Customer Retention Stone Payton: [00:00:00] Welcome back to Business RadioX Pro Tips. Stone Payton and Lee Kantor here with you. One of the most important things we can do to have a sustainable business is to keep our customers. Let's talk just a minute, Lee, if we could, about this business of [...]

BRX Pro Tip: Pros and Cons of Pay for Performance Stone Payton: [00:00:00] Welcome back to Business RadioX Pro Tips. Lee Kantor and Stone Payton here with you this afternoon. Lee, let's talk a little bit about — let's examine both the pros and the cons of pay-for-performance arrangements. Lee Kantor: [00:00:14] Yeah. Over the [...]

BRX Pro Tip: Sales Tip – Include Action Steps Stone Payton: [00:00:00] Welcome back to Business RadioX Pro Tips. Lee Kantor and Stone Payton here with you. Under the heading of sales mechanics selling tips, one of ours is to always include an action step. Lee Kantor: [00:00:16] Yeah, I think at the end of [...]

BRX Pro Tip: Thank Someone from the Past Stone Payton: [00:00:00] And we are back with BRX Pro Tips. Stone Payton and Lee Kantor here with you. Going back to sales, marketing, mechanics, but also in the spirit of genuinely serving, one idea that you share with me, Lee, is make it a point to [...]

BRX Pro Tip: Recognition is Powerful Medicine Stone Payton: [00:00:00] And we are back with BRX Pro Tips. Stone Payton and Lee Kantor here with you this morning. Lee, we've said this to each other, we've observed it, we've seen it in action, but I think it's good to remind ourselves and continue to share [...]

BRX Pro Tip: Live Below Your Means Stone Payton: [00:00:00] Welcome back to Business RadioX Pro Tips. Lee Kantor and Stone Payton here with you. Lee, this one might, at first, seem like it's a little bit outside of our circle of knowledge, experience, expertise. But, boy, does it have so much application in our [...]

BRX Pro Tip: How to be a Mega Connector Stone Payton: [00:00:00] Welcome back to Business RadioX Pro Tips. Lee Kantor and Stone Payton here with you. Lee, I'd like to invest a moment, if we could, talking about the idea of a mega connector, and every bit is important, how to become a mega [...]

BRX Pro Tip: Hell Yeah or No Stone Payton: [00:00:00] And we are back with Business RadioX Pro Tips. Lee Kantor and Stone Payton here with you. Lee, you and I, and everybody on our team, I think we have some very specific objectives, places we want to land after a productive sales exchange. But [...]

BRX Pro Tip: Differentiation: Not What, But How Stone Payton: [00:00:00] And we are back with BRX Pro Tips. Lee Kantor and Stone Payton here with you. Lee, when it comes to this business of trying to differentiate ourselves, the key is not so much what. It's really more about the how, isn't it? Lee [...]

BRX Pro Tip: Book Recommendation: The Obstacle is the Way Stone Payton: [00:00:00] And we are back with Business RadioX Pro Tips. Stone Payton and Lee Kantor here with you. Lee, you've got a new book recommendation, and this book is called The Obstacle is the Way. Lee Kantor: [00:00:11] Yeah. This is one of [...]

BRX Pro Tip: Better Client Experience Stone Payton: [00:00:00] And we are back with BRX Pro Tips. Lee Kantor and Stone Payton here with you this afternoon. Lee, let's just riff a little bit, if we might for a moment, on enhancing, creating, elevating the client experience. Lee Kantor: [00:00:15] Yeah. I think a lot [...]

BRX Pro Tip: Avoid Zero Sum Thinking Stone Payton: [00:00:00] Welcome back to BRX Pro Tips. Lee Kantor and Stone Payton here with you. Lee, it's important, I think, for any of us who have made a commitment to suit up, show up, continue to serve first, genuinely provide value. We've also got to stay [...]

BRX Pro Tip: 90 Day Touch Rhythm Stone Payton: [00:00:00] Welcome back to Business RadioX Pro Tips. Stone Payton and Lee Kantor here with you. Lee, I think we all at least intellectually agree and understand the idea of staying in relationship, communicating regularly. But let's talk a little bit about that touch rhythm in [...]