You Herd It Here

Most businesses think they need a bigger budget to grow. More spend, more ads, more channels. But real growth doesn’t come from doing more—it comes from doing the right things. In Episode 37, Kassie sits down with Molly Lopez, founder of Sparo, to break down why so many businesses struggle to scale—and how to apply big brand strategy without big brand resources. From working with major brands to b...

One of the biggest questions for anyone starting a career in marketing isn’t about skills. It’s about direction. Agency or in-house? In Episode 36, Kassie and Sofia break down what this decision actually looks like in real life. From the fast-paced, multi-client world of agency work to the deeper, more focused experience of working in-house for one brand, this conversation explores how each path s...

Most business owners think growth comes from going viral. More views, more followers, more trends. But real growth doesn’t come from hype—it comes from discipline. In Episode 35, Kassie sits down with Matthew Brenner, founder of Double Your Dojo, to break down why so many businesses are chasing tactics instead of building systems. From the concept of “black belt discipline” to the idea that growth...

Some of the biggest viral marketing moments don’t start with a strategy. They start with a mistake, a comment, or something completely unexpected. In Episode 34, Kassie and Sofia break down why brand “failures” and unplanned moments often outperform the most polished campaigns. From a confusing Reformation email that turned into a viral TikTok, to a single Topgolf comment that became a full experi...

People don’t hire you for your listings, they hire you for how you show up. In Episode 33, Kassie sits down with Sarah Galperin, real estate advisor at Compass, to unpack what actually builds trust in today’s market and why personal story is often the deciding factor. With a background in fashion, advertising, photography, and healthcare leadership, Sarah shares how her journey shaped the way she...

Your reputation isn’t just built on reviews anymore—it’s built in comment sections, viral clips, and TikTok conversations happening in real time. In Episode 32, Kassie and Sofia break down how brand reputation has shifted from static ratings to social narratives shaped by the internet. From viral moments that can outweigh years of positive reviews to the responsibility we all share when posting ab...

Trust isn’t built through billboards—it’s built through clarity, education, and showing up with integrity. In Episode 31, Kassie sits down with Alex Lopez, Esq., civil litigator at Tarnovsky Lopez , to unpack what trust actually looks like in both law and social media. After starting his career defending major insurance companies, Alex now advocates for homeowners and business owners across Florid...

In Episode 30 of You Herd It Here , Kassie and Sofia break down how some of the biggest Super Bowl winners skipped the $10M TV commercial entirely—and still dominated the conversation. From DoorDash’s culturally bold moment to Chipotle’s interactive burrito giveaway and Elmo’s real-time halftime engagement, this episode unpacks why social-first strategy is officially outperforming traditional airt...

You don’t need perfection to build trust—you need clarity, confidence, and connection. In Episode 29, Kassie sits down with Noelle Barnes, who works in marketing within the modern matchmaking space, to unpack what swiping culture can teach us about social media strategy, elimination psychology, and long-term brand growth. From instant gratification and comparison culture to authenticity, storytell...

In Episode 28 of You Herd It Here, Kassie and Sofia unpack the truth about influencer marketing in 2026 and why bigger followings don’t automatically mean better results. From micro-influencers to macro-creators—and even choosing no influencers at all—this episode resets how brands should think about influence today. From influencer fatigue and trust erosion to why follower count is no longer the...

You don’t need hype or virality to build a beauty brand that lasts—you need intention, education, and trust. In Episode 27, Kassie sits down with Zach Dishinger, founder of Formula Z Cosmetics, to talk about launching a beauty brand at 15, growing up alongside your business, and using social media as a long-term brand-building tool. From early experimentation and founder-led credibility to transpa...

In Episode 26 of You Herd It Here , Kassie and co-host Sofia break down the psychology behind calls to action that actually convert and why most brands are asking for action at the wrong moment, in the wrong way. From clarity and relevance to emotional safety and buyer readiness, this episode explores why CTAs fail when they feel pushy, vague, or premature—and how small shifts in language can dram...

Using your voice online shouldn’t come at the cost of your mental health—and advocacy doesn’t have to be loud to be powerful. In Episode 25, Kassie sits down with Brittany Sinitch, educator, speaker, Forbes 30 Under 30 honoree, and founder of The Unbreakable Organization, to explore how healing, advocacy, and social media can coexist with care and intention. After surviving the Parkland shooting,...

Big brands may dominate the billboards—but micro-brands are dominating culture. In Episode 24 of You Herd It Here , Kassie and co-host Sofia break down why 2026 is the year of precision, not volume —and how hyper-focused brands are outperforming broader strategies online. From micro-communities and niche audiences to trust-driven content and scalable systems, this episode explores what it really m...

Burnout, chronic stress, and misinformation aren’t signs that your body is broken—they’re signals asking for support. In Episode 23, Kassie sits down with Dr. Jessika Negrin , board-certified Doctor of Acupuncture and founder of Gatherise Wellness , to unpack how modern medicine, holistic care, and social media can work together to heal, educate, and empower. From nervous system regulation and acc...

In Episode 22 of You Herd It Here , Kassie and Sofia are putting holiday marketing under the microscope — and turning December into a roadmap for smarter strategy in 2026. The holidays don’t just test your creativity, they stress-test your entire marketing system. From workflows and brand voice to ad strategy and audience loyalty, this episode breaks down what the busiest season of the year reveal...

You’re craving connection, searching for your people, and wondering how to build a community that feels real —but it doesn’t happen by accident. In Episode 21, Kassie sits down with creative community-builder (and honorary GOAT) Julia Sergison to unpack how intention, curiosity, and shared experiences can reshape your life and career. From coworking desks to international trips, art clubs to suppe...

You’re overthinking, second-guessing, and holding back—but not because you lack talent. In Episode 20, Kassie and Lizzie Eaton break down how empathy, listening, and a little confidence can transform your career, your content, and your community. From customer experience and communication to building a foodie brand without the cringe, this episode is your reminder that showing up authentically is...

In Episode 19 of You Heard It Here , Kassie and Sofia are calling out the social media myths that are secretly killing your momentum — and what to do instead. From “more hashtags = more reach” to the obsession with going viral, they break down the outdated advice still floating around TikTok, client meetings, and your cousin’s-best-friend-who’s-a-‘marketing-guru.’ These myths don’t just miss the m...

You’re burning out, but it’s not because you’re weak—it’s because you’re untrained. In Episode 18, Kassie and Andrew Geil dive into what athletes can teach us about brand building, burnout, and bouncing back. From mindset and micro-goals to discipline and daily reps, this is your recovery plan for sustainable success—on social and beyond. 🎙 Subscribe & follow @youhearditherepodcast for more ep...

So you boosted a post… and nothing happened? In Episode 17, Kassie and Sofia break down why that is—and what actually works when you're spending real money on social. From targeting and budgeting to creative and data, this is your no-fluff Paid Ads Playbook. Whether you’re new to ads or scaling campaigns, learn how to run paid social that actually performs. 🎙 Subscribe & follow @youheardithere...

Your offer is solid—but is your messaging landing? In Episode 16, Kassie sits down with communications strategist Melissa Sweredoski Larrea to talk about storytelling that sells. From why brands struggle to explain what they do, to the role of emotion and authenticity in conversions, this episode is packed with practical tips, fresh insights, and a few marketing myths that need to die. Whether you...

📍Posting once and ghosting your audience for three weeks? Yep, we’ve been there. But if you’re wondering why your content isn’t landing—it might be a consistency problem, not a quality one. In Episode 15, Kassie and Sofia dive into the science of showing up. From how algorithms reward regular posting to why your audience craves rhythm, this episode is a wake-up call for every brand stuck in the s...

📍What do glossy decks, viral Reels, and “can’t-miss” social strategies have in common? Behind the curtain, it’s not always what agencies want you to believe. In Episode 14, Kassie sits down with content creator Alex Joyel of SkyHouse Social to talk about the myths agencies sell, what really drives results, and why content only works when strategy is in the room. 🎯 No fluff, just a real convo bet...

📍AI can write your captions, edit your Reels, and even slide into your DMs—but is it making your life easier or erasing your brand in the process? In Episode 13, Kassie and Sofia break down the good, the bad, and the cringey of using AI in social media—from time-saving hacks to brand voice nightmares—and how to strike the right balance. 🤖 Real talk, no tech-bro jargon—just smart ways to use AI w...