Britt Seva

Thriving Stylist Podcast

The beauty industry has changed dramatically in the last 10 years. The days of hoping your good reputation and referrals was enough to grow or maintain your clientele died out and successful stylists today need a real marketing strategy. It's actually never been easier to grow a clientele as a hair stylist or a business as a salon owner, yet stylists are giving up or struggling more often than they are thriving in this incredible industry. When I was first building my clientele, I realized immediately that nobody was teaching true business skills and long term strategies to stylists or salon o...

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Forfatter

Britt Seva

Kategori

Business

Podkastens nettsted

www.thethrivingstylist.com

Siste episode

5. okt 2026

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Episoder

#458 - Ask Britt: 9 Hot Questions From Stylists & Salon Owners 05.10.2026

Every single day my team and I get flooded with questions: in the DMs, in Apple Podcast reviews, in emails. So today I'm doing something a little different and bringing back a format I haven't used in a couple of years - a listener Q&A!  I pulled 9 of the most recent and most relevant questions submitted across all the places you reach out to us and I'm giving you my honest, unfiltered hot takes o...

#457 - 2027 Industry Predictions - The Biggest Shift 28.09.2026

This is the episode a lot of you wait for all year! Some of you don't even listen to the podcast regularly, but always come back for this one. And I get it, because my track record on these predictions is pretty hard to argue with. Almost a decade in, maybe two misfires across dozens of calls… Before we get into what I think is coming for 2027, I'm going back through everything I predicted for 202...

#456 - $100k+ Working 3 Days a Week as a Stylist 21.09.2026

I know how it sounds when I say you can make 6-figures working three days a week, but I'm not here to sell you a fantasy. Today, I'm here to show you the math, the real case studies, and the specific things these stylists are actually doing differently. I've spent a lot of time this year deep in the backend of some of the most successful styling businesses I've ever seen. Solo providers clearing $...

#455 - Biggest Demand & Revenue Destroyers Stylists Are Battling 14.09.2026

A business advisor said something to me years ago that completely reframed the way I look at revenue. He told me my biggest blind spot was that I was so focused on the clients I had, I was completely ignoring the ones I was turning away without even realizing it. He was right…and it changed everything! That's what this episode is about. Not the clients who are leaving, but the ones who would have...

#454 - Maternity Leave, Injury, and the 4-Phase Plan to Not Lose Your Clients 07.09.2026

I've taken two maternity leaves, recovered from shingles, herniated two discs in my neck, and navigated extended time away for grief. None of those were things I saw coming except for one, and the difference between the leaves I was prepared for and the ones I wasn't was everything. This is one of the most requested topics I get from stylists and salon owners, and today I'm finally bringing it to...

#453 - Gen-Z Tell All… 31.08.2026

There is so much chatter in our industry about Gen Z stylists being lazy, unmotivated, and difficult to manage, and I've talked about this before on the podcast. I wanted to get to the actual root of that conversation though, so I did something I've never done before. I put out a survey exclusively to Gen Z stylists, screened every single respondent to make sure the data was real, and got over 300...

#452 - What the Most Successful Stylists are Doing Differently 24.08.2026

I've spent a good chunk of 2026 on the road, and between filming After the Last Client, attending speaking engagements, and sitting across from some of the most successful stylists and salon owners in this industry, I started noticing something. There's a common thread running through every single one of these people and it has nothing to do with double booking or raising prices! In this episode,...

#451 - What We Look For In Thrivers Society Coaches 17.08.2026

This one is a little different, and honestly, it's been a long time coming. Every time we post that we're looking for new coaches, the questions flood in: What does the hiring process look like? What are you actually looking for? How do you even become a Thrivers Society coach? So today I'm sharing all of it. I'm going through how our coaching model has evolved over the years, the mistakes I made...

#450 - For The Salon Owner Who Feels Overwhelmed.... 10.08.2026

No frameworks, no metrics, no strategies today. This one is heart to heart. If you're a salon owner who's exhausted, who feels like every decision backfires, who has given everything to this business and genuinely has nothing left, I want you to hear this. What you're feeling is real. The last five years have been brutal and I'm not going to minimize that for a second. I've been there too, in ways...

#449 - Creating a Motivating, Modern Assistant Training Program 03.08.2026

Something interesting keeps coming up when I talk to salon owners about hiring. Half of them are telling me the quality of applicants has dropped, people aren't as driven, and it's harder than it's ever been to find great new talent. The other half are saying they can barely keep up with the volume of incredible applicants coming through their doors.  The only conclusion I can draw from hearing bo...

#448 - The Big Marketing Shifts Salons are Making in 2026 27.07.2026

This episode is different from anything I've shared on salon marketing before, and that's intentional. The foundation of what I'm about to share isn't based on gut feelings or personal opinion. I analyzed the social media activity of salons I know for a fact are scaling financially, growing their teams effortlessly, and turning real profit margins. And then I looked at the salons where the followi...

#447 - The Growth Map Framework Every Salon Should Steal 20.07.2026

Last week we talked about why the systems still running most employee-based salons today are quietly failing, and how that failure is landing on owners as a people problem when it's really a structure problem. This week, we're getting into the actual framework. The four levers I'm covering in this episode are the same ones I use when I walk into a salon, pull back the curtain, and start rebuilding...

Bonus: Uncapped Commission FAQ's and Real Owner Stories 15.07.2026

A few weeks ago, my team posted something on Instagram that we could not have predicted would take off the way it did. The graphic said uncapped commissions will be the salon standard within three years, and the response was unlike anything we've seen. 260 shares, 461 comments, hundreds of DMs and emails from salon owners who were equal parts excited and scared. So we made this bonus episode to an...

#446 - Your "Best" Stylist Doesn't Deserve a Promotion 13.07.2026

Picture two stylists. One is a money machine, hitting every metric, booked solid, making multiple 6-figures. The other is producing 30% of that revenue but mentoring newer team members, showing up on time, taking great photos, and supporting the salon's culture in every way possible. Now ask yourself honestly: who is your current system set up to reward? If your salon's promotional path is built p...

#445 - Salons Are Closing at Scale...Here's Why and How to Prevent It 06.07.2026

Something is happening in our industry right now that we just need to talk about. Salon closures are happening at scale, coast to coast, and I've personally saved over 60 closure announcements on Instagram just since the start of 2026. This is not normal, and pretending it isn't happening isn't going to help anyone. In this episode, I break down exactly what's driving these salon closures right no...

#444 - Uncapped Commissions Will be the Standard in 3 Years 29.06.2026

If you've been in the salon industry for any length of time, you already know the traditional commission model is broken. Stylists feel cheated, salon owners feel cheated, and somehow, we've all just accepted that this is "the way it's done." But what if there was a model where everybody wins, profit is protected, and your top performers actually want to stay? That's exactly what uncapped commissi...

#443 - Google Changes You Should Know About 22.06.2026

It's no secret that the digital landscape is shifting FAST, and a lot of stylists and salon owners are feeling completely exhausted by the constant updates, the algorithms, and the tech overload. I know it's tempting to want to unplug and just focus on the creative side of what we do, but the reality is that our industry is becoming more connected to the digital world, not less. The good news? Our...

#442 - Slow Salon Growth + Assistant Program Struggles 15.06.2026

Let's be honest: one of the biggest challenges salon owners are hitting right now is figuring out how to actually attract, motivate, and retain the modern generation of talent. You've heard me say it many times, but if you want a team of self-motivated, hungry stylists, your brand positioning, your backend education system, and your own digital footprint have to be completely aligned. I'm sorry, b...

#441 - Nobody Was Honest. Until Now 08.06.2026

How would you like to hear the real talk about the massive amount of misinformation, manipulative jargon, and false narratives that float around our industry? We've all seen it and we've all experienced it: the secrecy around how someone actually built their business, or the people who look amazing on social media while we both know the back end tells a very different story.  I've wondered for a l...

#440 - Thrivers In-Person Retreat 2026 Mess Ups & Breakthroughs 01.06.2026

We just got back from San Antonio hosting our second annual X Club Retreat, and honestly, I'm still riding the high. Four days with 86 of the highest-performing stylists and salon owners in the industry who are doubling and tripling their revenue, running multi-seven-figure salons, and doing $300,000 a year solo behind the chair, and I walked away with pages of notes I knew I had to bring back to...

#439 - Google Just Changed the Rules on Reviews 25.05.2026

Google just changed the rules on reviews, and based on the conversations I've been having, a lot of stylists and salon owners are feeling nervous about what this means for their business. I totally get it, because when a platform that's driving real clientele for you announces major policy updates, it's natural to wonder if everything you've been doing is suddenly wrong!  Here's what I want you to...

#438 - Ranking Other Coaches Advice...Good vs Bad 18.05.2026

My DMs have been blowing up lately with one specific question: "Britt, what do you think of this advice?" It seems like every time I open Instagram, there is a new business coach telling stylists that the way they've been working for years is suddenly obsolete. This week, I'm taking those viral posts to task and ranking them on a brand-new scale to see which ones are actual breakthroughs and which...

#437 - Private Beauty School Profits + Why Loans Are Being Defunded 11.05.2026

Have you ever looked at a viral post and felt like something was missing? This week, a social media campaign from a collection of private beauty schools has been making the rounds, warning that the industry is at risk of collapse due to federal loan defunding. On its face, it sounds terrifying, but once you peel back the layers, you realize the situation is much more complex than just "saving" the...

#436 - Paid Marketing Scams, Strategies and Budgets for Stylists and Salon Owners 04.05.2026

Are you ready to stop spending every waking hour on Instagram and finally just cut the check? There's a massive misunderstanding about what paid marketing actually is, and if you're not careful, you can easily fall for expensive scams and guaranteed leads that never turn into a booking. In this episode, we're exploring the luxury of trading money for time. I'm walking you through the predatory all...

#435 - Low Demand and Empty Books Troubleshooting Guide 27.04.2026

Are your books feeling a little "gappier" than you'd like, or those new guest requests have started to slow down? If so, I want you to take a deep breath because I've got you covered! We aren't going to buy into the industry noise that "nobody is getting their hair done anymore", because the truth is, a huge portion of the industry is growing faster right now than I've ever seen before. In this ep...

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