Gemma
This Social Cottage
Welcome to This Social Cottage: the podcast for business owners, content creators, experts and solopreneurs who want to grow on Instagram, sell their offers daily, and still have time for the life they actually want to live. Hosted by ex-teacher and Instagram strategist and offer strategist Gemma, each episode is packed with strategy, content clarity, and sustainable growth tips to help you build an online presence without being exhausted by it. Whether you’re: Just getting started with posting and feeling overwhelmed, Already creating content but it’s taking forever, or Craving a sustainable...
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Forfatter
Gemma
Kategori
Podkastens nettsted
Siste episode
1. okt 2026
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Episoder
When the Instagram gal met the website gal: Do you need a website if you're just posting content? 05.03.2026 35:22
Do you need a website when you're posting content on Instagram? Would a Linktree or Stan Store just be better? Sara Joelle from Between the Lines Copy shares her expertise as a Website Copywriter and an ADHD business owner. Sara's website: https://betweenthelinescopy.com/ Sara's Instagram here: https://www.instagram.com/btlcopy/ Welcome to The Social Cottage with me, Gemma, where I give you the no...
How to get carousel posts reaching non-followers on Instagram 26.02.2026 8:19
My DMS have been FULL of folks asking how on earth they can get their carousel posts to reach non-followers. In today's episode, I cover all you need to know about finally getting traction on those carousels. Welcome to The Social Cottage with me, Gemma, where I give you the no-fluff advice and tips to help you grow your Instagram and sell more of your offers daily. We'll be talking creating conte...
Make talking to camera feel easier on Instagram 19.02.2026 13:54
Talking to camera can easily give you the wibbles, right? In today's episode, I show you how to make that much easier and how one small tweak to your planning can make all the difference between talking heads that perform and talking heads that don't. Welcome to The Social Cottage with me, Gemma, where I give you the no-fluff advice and tips to help you grow your Instagram and sell more of your of...
How to not sound like everyone else on Instagram 12.02.2026 13:17
Should you use hooks? What if you begin to sound like everyone else on Instagram? In today's episode, I show you some great examples of content that have depth + use hooks. Creators mentioned: https://www.instagram.com/naamazusman/ https://www.instagram.com/thekindred.space/ Welcome to The Social Cottage with me, Gemma, where I give you the no-fluff advice and tips to help you grow your Instagram...
What to do when you don't know what to post 05.02.2026 9:52
Everyone has content wobbles, and it's totally normal to freeze if you don't know what content to make. In today's episode I show you exactly what to do and how to finally get your content getting reach again. Ps the link to the waitlist of the Plotting Shed is here: 🔗 My new membership Welcome to The Social Cottage with me, Gemma, where I give you the no-fluff advice and tips to help you grow yo...
How do you get shares and saves on your Instagram content? 22.01.2026 11:04
Instagram isn't what it used to be?! Yes, but I'd argue that it's now better than ever. In today's epsiode, I walk you through how to get more shares and more saves from your Instagram content. Welcome to The Social Cottage with me, Gemma, where I give you the no-fluff advice and tips to help you grow your Instagram and sell more of your offers daily. We'll be talking creating content more easily...
How to get more reach on your content in 2026 15.01.2026 13:14
In today's episode, I walk you through two examples of some clients of mine who have exploded their reach already in 2026. We talk through how to implement this for your Instagram account and next steps to getting more eyes on your account in 2026. Welcome to The Social Cottage with me, Gemma, where I give you the no-fluff advice and tips to help you grow your Instagram and sell more of your offer...
18,500 followers from one Instagram post 08.01.2026 13:28
18,500 followers from one Instagram post?! Say whaaat?! Yes, really. In today's episode, I'm giving you the exact prompt I used to have this crazy viral post and all the learning lessons in between. Want to be the first to hear about my new membership? You can do that here! Welcome to The Social Cottage with me, Gemma, where I give you the no-fluff advice and tips to help you grow your Instagram a...
Your 2026 Instagram Gameplan 01.01.2026 14:05
Your gamplan for getting reach and engagement in 2026 is here! No longer are we stressing about the algorithm or freaking out about 200 views. This is the year that you turn it all around. Welcome to The Social Cottage with me, Gemma, where I give you the no-fluff advice and tips to help you grow your Instagram and sell more of your offers daily. We'll be talking creating content more easily and i...
How to make content when you're busy 18.12.2025 12:47
It's the middle of silly season (aka Christmas) and so in today's epsiode, we're talking about how on earth to balance busyness with content creation and getting content that gets reach out there. Welcome to The Social Cottage with me, Gemma, where I give you the no-fluff advice and tips to help you grow your Instagram and sell more of your offers daily. We'll be talking creating content more easi...
This your sign to experiment with your content 11.12.2025 12:26
I've been doing a big experiment with content over the last few days. I've noticed a shift with content and so in today's episode, I'm breaking down exactly what's happening and things you can lift for that too. Welcome to The Social Cottage with me, Gemma, where I give you the no-fluff advice and tips to help you grow your Instagram and sell more of your offers daily. We'll be talking creating co...
9,000 to 91,000 followers in 6 months. Jo's story. 04.12.2025 19:41
Is it possible to grow on Instagram in 2025 into 2026 anymore? Jo has been inside my mentorship, The Orchard for the past 6 months and has grown to a whopping 91,000 followers (and still growing!). Today she's sharing her story. Welcome to The Social Cottage with me, Gemma, where I give you the no-fluff advice and tips to help you grow your Instagram and sell more of your offers daily. We'll be ta...
Don't check your insights too early. 27.11.2025 14:36
We need a family meeting and a heart to heart today. If you're refreshing your insights within one day of posting, this episode is for you! Welcome to The Social Cottage with me, Gemma, where I give you the no-fluff advice and tips to help you grow your Instagram and sell more of your offers daily. We'll be talking creating content more easily and in less time, building real authority as an expert...
Doing Black Friday? This will help your content to perform much better 20.11.2025 9:48
Love it or hate it, Black Friday is coming. In today's episode, I give you the warm-up strategy to get your Black Friday content truly flying and to actually make you the sales you deserve. Welcome to The Social Cottage with me, Gemma, where I give you the no-fluff advice and tips to help you grow your Instagram and sell more of your offers daily. We'll be talking creating content more easily and...
How to launch using Instagram 13.11.2025 13:41
Last week, I had my highest revenue day ever. So in today's epsiode, I'm walking you through how to launch using Instagram content but not spend your whole day online too. Want my Launch Planner with emails, stories, IG posts and a whole launch done for you? Link is here! Welcome to The Social Cottage with me, Gemma, where I give you the no-fluff advice and tips to help you grow your Instagram and...
Do I even need a personal brand? 06.11.2025 13:50
Personal branding is everywhere right now on Instagram. But how do you decide what yours is and how on earth to show enough of yourself, without showcasing everything? In today's epsiode, we talk through exactly how to choose what to share and what not to share on your Instagram. Welcome to The Social Cottage with me, Gemma, where I give you the no-fluff advice and tips to help you grow your Insta...
Question to ask yourself before you post on Instagram 30.10.2025 15:53
The nights are drawing in, the days are getting shorter and we're soon going to be in goal setting era. In today's episode, I'm sharing why setting goals for your Instagram might not be your best plan and how to reflect well on the year that's just passed. Journalling questions: What spaces am I creating? What’s the free value that I need everyone to have before they step a foot inside of one of m...
How to get more reach with your carousel posts 23.10.2025 13:37
It's no secret that carousel posts are having a moment right now on Instagram, but how do you get yours to have that same moment too? In today's epsiode, we chat about how to make sure your carousel posts are seen by the right people and start taking off when you post them. Wanting to join the next round of Booked from your Bio? Here's the link for you! Welcome to The Social Cottage with me, Gemma...
The secret to getting likes, saves, shares and clients on Instagram 16.10.2025 15:34
Because that's what we're here for, right?! You want your content to get liked, saved and shared. But most of all, you want it to bring you actual clients. Today's episode will help you to do just that. Welcome to The Social Cottage with me, Gemma, where I give you the no-fluff advice and tips to help you grow your Instagram and sell more of your offers daily. We'll be talking creating content mor...
This will make posting so much easier for you 09.10.2025 8:55
You're over-complicating what you're posting on Instagram. And today, we get to make things MUCH easier for you. Here's the reels that I mentioned in today's podcast Reel 1 Reel 2 Reel 3 Adrienne's Launch your podcast course linked here Welcome to The Social Cottage with me, Gemma, where I give you the no-fluff advice and tips to help you grow your Instagram and sell more of your offers daily. We'...
Olivia grew 11,000 followers in 5 weeks 02.10.2025 18:35
Today, my lovely client Olivia, is on the podcast talking about her amazing growth of 11,000 followers in just 5 weeks as a brand photographer. Olivia used both my trial reels training, and my Planting the Seeds prompts to grow her Instagram account by a crazy amount of followers in such a short period of time. You can find Olivia here: http://instagram.com/oliviabossert/ And her website here: htt...
If you think Instagram hates you, listen to this 25.09.2025 11:58
Last week, I was personally victimised by the Instagram algorithm. And do you know what? It happens to us ALL. In today's episode, I share with you exactly what I did to get out of Instagram jail and the exact reel ideas and strategies that you can use to get Instagram on your side again. Welcome to The Social Cottage with me, Gemma, where I give you the no-fluff advice and tips to help you grow y...
How to sell out your offer with 100 followers 18.09.2025 15:36
You've got an offer. and you're convinced more followers is the thing you need for more sales. But what if it's just a TINY mistake you're making with your content that you could fix in under 10 minutes, to sell out your offer with 100 followers? Today's episode is for you! The Digital Greenhouse launches in just one week! Doors are open for you! Welcome to The Social Cottage with me, Gemma, where...
I want to make more sales on Instagram. How do I do it? 11.09.2025 12:25
Using your Instagram to sell your offer? And wondering why no-one is flipping buying it? Use this method today to start getting people purchasing from you and being utterly obsessed with what you're making. The Digital Greenhouse opens 21st September to help you to create / update and launch your best offer yet. https://thissocialcottage.com/greenhouse Welcome to The Social Cottage with me, Gemma,...
Should I use trial reels? 04.09.2025 14:15
Should I use trial reels? The question that pops into my DMs sooo often. In today's episode I share with you where and why to use trial reels and of course the best strategy to get you the most reach Download my free trial reels course here Welcome to The Social Cottage with me, Gemma, where I give you the no-fluff advice and tips to help you grow your Instagram and sell more of your offers daily....
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