THE DIGIBLE DUDE

Do I really need a vendor for social? How to choose? My grandma is pretty good at Facebook, how hard could it be? Here, the 'Dudes answer these questions & more. Let's dive into the importance of vetting your social vendors and how to optimize your social marketing with the right 3rd party.

What the heck is "Site Visit Rate" (SVR) and why should an apartment marketer care?  In this third installment of the Monday Metric, we figure all that out with Digible's own paid social and display specialist, Jenny Haacker. Plus, we tackle SVR apartment industry benchmarks, words of caution, and whether or not site visit rate is worth your time, or just plain over-rated.  Tune in for t...

Workflow, KPI's, reporting, and things to expect in your SEO package - Here, we discuss the ins and outs on vetting your SEO vendor. You'll learn all you need to know to be in the driver's seat when working with your SEO partner.

In this sophomore episode of the the Monday Metric, we cover Cost-Per-Click (CPC). CPC is a metric that every apartment marketer is familiar with, but it's never a bad time to cover the basics. In other words, this one is a must for our 2nd Monday Metric episode. We talk with Adam Walters, Digible's own Digital Marketing Manager, on why CPC is getting long in the tooth, yet remains relevant for yo...

Welcome one, welcome all! To The Monday Metric - a new episode format where you'll learn the true definitions of highlighted metrics, friction points surrounding them, as well as benchmarks to look for in your campaigns.  On this week's bout, we're tackling click-through rate (CTR). 

In this Byte Sized segment, David gets into the mix with Digible's Marketing Manager and SEO Specialist, Gitel Celnik. They discuss renter expectations when searching for apartments, CMS platforms for SEO, and how all of this should impact your budgeting.

In this next installment of budgeting breakdowns, the Digible Dudes discuss SEO in the apartment industry. They dive into budgeting across different life cycles of a property, benchmarking and performance indicators for SEO, and recent Google updates that you should be asking your SEO provider about.

In this byte sized segment, the Dudes talk about the importance of vetting your ILS providers and share the key questions you should be asking when choosing which package is right for your property.

Here, you will learn just how old Digible Founders Reid Wicoff and David Staley really are as they discuss the old school landscape of ILS. Then, they get into the significance of ILS in apartment marketing today and how to leverage that insight for your overall marketing budgets.

With a seemingly endless list of potential paid search vendors, how do you choose the one that's best for your team? In this episode, David and Reid cover everything you need to know before committing to a search vendor. 

Once of the trickiest marketing services for which to budget is Paid Search. Here, Daivd and Reid discuss common myths associated with Search budgeting, as well as best practices when shelling out your cash for SEM. 

In this episode of the Digible Dudes, Reid and David explore the budgeting workflow for apartment marketing. They discuss what works and what doesn't and offer suggestions for how to adjust your spend throughout the year. 

Join Digible founders David Staley and Reid Wicoff in their first Byte Sized segment: a short form episode that gets down to the nitty gritty on topics introduced in the long-form content. Here, the Dudes dive into the Dos and Don'ts of ILS budgeting, offering plenty of pro tips along the way. 

Welcome to the Digible Dudes Podcast! In this inaugural episode, David and Reid dive right into one of the most tumultuous topics in apartment marketing: budgeting. Here, they reflect on the old ways used to craft budget recommendations, provide their thoughts on the components necessary for successful budgeting in today’s climate, and make predictions about how new and emerging technology will ch...