Chloe Buntin & Derek Buntin
The Adonis Effect
The Adonis Effect explores the art and science of transformation in the world of marketing and business growth. Just as the Adonis butterfly symbolises evolution and beauty, this podcast delves into how brands can break through their limits, scale strategically, and create extraordinary impact. Join us as we uncover the strategies, stories, and data-driven insights that empower businesses to transform and thrive. Whether you're a business leader, marketer, or entrepreneur, discover how to harness The Adonis Effect to take your vision to new heights.
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Episoder
Money vs Reputation: Which One Actually Scales Your Business? 24.09.2026 1:05:29
What happens when a business owner builds across property development, investing, mentoring, entertainment and other industries? For John Jia-Ren Lee, business opportunities often come through relationships, conversations and connections rather than simply searching for investments. In this episode of The High Ground, John shares how property development became his core business, how he approaches...
Why Your Sales Funnel Is Not Working 17.09.2026 32:34
Most businesses think the funnel ends when someone buys. But the sale isn't the finish line. It's the beginning of the customer relationship. In this episode of The High Ground, Chloe and Derek break down why the traditional linear funnel no longer reflects how people actually buy, especially in B2B. Customers research, leave, return, compare alternatives, ask questions, and may take months before...
How to Make Your Business Stand Out 10.09.2026 28:26
Most businesses want to stand out, but end up looking exactly like everyone else. They copy their competitors’ websites, messaging, offers and positioning, creating what we call a “sea of sameness”. The problem is, when customers can't see a clear difference between you and your competitors, you end up competing on price rather than value. 🌐 Build your own high-performance Revenue System 👉🏽 www...
Revenue Is Growing But You're Still Broke? Here's Why. 03.09.2026 31:40
You can be the busiest person you've ever been and still have less money in the bank than you did a year ago. Everyone's flat out. The calendar looks full. The top line looks great. Yet there's no money. In this episode of The High Ground, we break down why revenue growth doesn't automatically lead to profit and how rising costs, underpricing, unnecessary expenses and inefficient systems can leave...
Why Your B2B Leads Aren't Converting 27.08.2026 38:57
Most businesses think they need more leads. They generate leads. They run outreach. They increase sales activity. But none of that matters if they're attracting the wrong customers. In this episode of The High Ground , we break down why lead quality matters more than lead volume, how to identify your ideal customer profile, and how to build a more targeted approach to B2B growth. We explore why 10...
Why You Don't Need a Full-Time CMO Yet | ft. Simon Dell 20.08.2026 1:18:15
Most business owners want growth. But growth comes with mistakes. Hiring the wrong people. Growing too quickly. Making expensive decisions. Learning what doesn't work. In this episode of The High Ground , Simon Dell, CEO & Founder of Cemoh, shares the lessons he has learnt from building businesses, making mistakes, hiring teams, and helping companies grow. The conversation explores the realiti...
How to Actually Get B2B Clients From LinkedIn 13.08.2026 25:18
Most people posting on LinkedIn are getting absolutely nothing out of it. They post consistently. They connect with people. They comment every day. But none of that matters if it doesn't translate into revenue. In this episode of The High Ground , Derek and Chloe break down how to actually get B2B clients from LinkedIn, why relationships need to come before pitching, and how to turn your LinkedIn...
Your $1M Strategy Won't Get You to $5M 06.08.2026 44:08
Most founders think a growth plateau means they need more leads. More ads. More outreach. More salespeople. But what if leads aren't actually the problem? In this episode of The Adonis Effect, Derek and Chloe break down why businesses stop growing, how broken sales processes and founder dependency create hidden bottlenecks, and why adding more leads, people, or software can make the problem even m...
Why Your AI Strategy is Failing | The Real Problem 30.07.2026 45:31
Everyone is talking about AI. New tools. New automations. New promises. But here's the uncomfortable truth... AI doesn't fix broken businesses. It amplifies them. In this episode of The Adonis Effect , Derek and Chloe explore why so many businesses waste money on AI, how broken processes and fragmented software limit growth, and why the businesses getting the best results are using AI to improve s...
20 Overrated Lessons Every Founder Should Unlearn 23.07.2026 51:12
Most business advice is repeated so often that people assume it must be true. But is it? Should you always hustle? Is the customer always right? Should you follow your passion? Should you fake it until you make it? In this episode of The Adonis Effect , Derek and Chloe unpack 20 pieces of overrated business advice and explain what actually works when you're building and scaling a modern business....
Your Broken Business Processes Are Silently Killing Your Growth 16.07.2026 23:09
Most founders think their biggest challenge is getting more customers. But the real bottleneck is often the systems running the business. In this episode of The Adonis Effect, Derek and Chloe explore why businesses become founder-dependent, how fragmented software quietly reduces productivity, and why integrated systems are essential for sustainable business growth. They explain how disconnected C...
Rebranding Without Systems Will Destroy Your Business 09.07.2026 28:16
Rebranding a business is not just about changing your name, logo, or website. The businesses that grow long term are the ones that evolve their positioning, build strong systems, and adapt when their brand no longer represents the value they deliver. In this episode of The Adonis Effect, Derek and Chloe share the journey behind rebranding Adonis Media into Boderia, the challenges of letting go of...
She Built a $100M Empire While Nobody Was Watching! | ft. Giselle Kramer 02.07.2026 1:09:16
Most people think building a successful business is about having the right idea. But the businesses that scale are built on strong leadership, operational excellence, and the ability to adapt. In this episode of The Adonis Effect, Giselle Kramer shares how she helped build NGU Real Estate from a single office into a $100M+ business while leading operations, building high-performance teams, and emb...
How a Founder Rebuilt Himself by Rebuilding Everyone Else | ft. Leon Stendholm 25.06.2026 1:04:42
One conversation can change a life. Sometimes it can save one. In this episode of The Adonis Effect, Dr Leon Stensholm shares how personal loss became the driving force behind one of Australia's most impactful community organisations focused on mental wellbeing, resilience, and human connection. As the Founder of Body and Mind by Leon and Lookout07, Dr Leon has dedicated his life to helping young...
AI in Construction: Why Most Business Owners Are Wrong | ft. Paul Doherty 18.06.2026 1:02:57
AI isn't replacing business owners. But it is changing the way businesses operate. In this episode of The Adonis Effect, Paul Doherty shares how AI, automation, and operational systems are reshaping traditional industries such as civil construction, rail infrastructure, and project delivery. While many conversations about artificial intelligence focus on software companies and tech start-ups, Paul...
Is Your Daily Routine Killing Your Productivity? | ft. Meghan Jarvis 11.06.2026 1:07:47
Performance isn't about working harder. It's about recovering better. In this episode of The Adonis Effect, Meghan Jarvis shares why burnout has become one of the biggest threats to business performance, leadership effectiveness, and long-term success. As the Founder and CEO of WellCorp Health and Wellness, Meghan works with executives, entrepreneurs, elite athletes, and world-renowned touring art...
The End of Paid Ads? How to Build a Community People Love | ft. Nicholas Stallard 04.06.2026 1:06:08
Success in business isn't just about building a product. It's about building a community people genuinely want to be part of. In this episode of The Adonis Effect, Nicholas Stallard shares how he went from serving in the Australian Defence Force to co-founding AM Social, one of Australia's fastest-growing community-led event brands. He breaks down how community building, organic marketing, content...
Stop Starting the Wrong Business: Do This Instead! 28.05.2026 19:48
Most people don’t fail at starting a business because they lack talent. They fail because they build the wrong thing. In this episode of The Adonis Effect, we break down why most startups and small businesses struggle to gain traction and how founders can avoid wasting time, money, and energy by validating demand before building products, websites, or brands. Many entrepreneurs focus too early on...
90% of Young Entrepreneurs Get This WRONG 21.05.2026 42:06
Most young entrepreneurs think business success happens fast. But real entrepreneurship is built through focus, discipline, sales skills, and long term consistency. In this episode of The Adonis Effect, we break down the biggest mistakes young entrepreneurs make when starting a business and why most founders fail by chasing too many opportunities, expecting fast success, and avoiding the fundament...
You're Spending on Ads Wrong (Here's What Works) 14.05.2026 29:16
Most businesses think they have an ads problem. In reality, they have a systems problem. Why most paid advertising campaigns fail to generate high quality leads and how positioning, messaging, sales alignment, and revenue systems directly impact conversions and business growth. Many B2B businesses assume more clicks, impressions, and ad spend will increase revenue. But without a clear ICP, strong...
Your Tech Stack Is Killing Your Growth (And You Don’t Even Know It) 07.05.2026 41:54
Most businesses think they have an ads problem. But the real problem is weak systems, unclear positioning, and poor lead qualification. In this episode of The Adonis Effect, we break down why most paid advertising campaigns fail to generate high quality leads and how positioning, messaging, landing pages, and sales processes directly impact conversions and business growth. Many B2B businesses beli...
From Refugee to Multi-Millionaire: The Success Blueprint | ft. Emil Juresic 30.04.2026 43:17
Most people think success in business is about opportunity. But real business growth, entrepreneurship, and B2B leadership are built through pressure, resilience, and long-term execution. In this episode of The Adonis Effect, Emil Juresic shares his journey from arriving in Australia as a refugee to building multiple successful businesses in real estate and property development. He breaks down the...
Why Rebranding Won’t Fix Your Business 23.04.2026 26:39
Most B2B companies don’t have a branding problem - they have a positioning problem. If your business feels stuck, your leads are low quality, or your messaging isn’t landing, a rebrand won’t fix it. In this episode of The Adonis Effect, Chloe and Derek break down why most rebrands fail and what actually drives business growth. They explain why changing your logo, website, or visuals won’t solve de...
The Reality of Leadership No One Prepares You For | ft. Dominique Lamb 16.04.2026 48:56
Most people think leadership is about growth, success, and recognition. Very few are prepared for the pressure, scrutiny, and responsibility that come with it. In this episode of The Adonis Effect , we sit down with Dominique Lamb to unpack what leadership actually looks like behind the scenes - across business, government, and high-stakes environments. Because building a business isn’t just opera...
Your Business Can't Run Without You (And That's the Problem) 09.04.2026 37:48
Most businesses believe they are valuable until the moment they try to sell. Revenue alone doesn’t create business value. If your company relies on the founder to drive every sale, decision, and relationship, you don’t have a scalable business… you have a job. In this episode of The Adonis Effect, Chloe and Derek break down why most businesses struggle to scale or sell, and why predictable revenue...
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