Run a Profitable Gym

In this week's morsel, Greg Strauch encourages you to answer this question:  What are you more passionate about—being a gym owner or being a business owner?  Both answers are OK. The point is to think critically about the answer and decide if what you're doing is moving you closer to wealth—the freedom to choose how you spend your time. 

Two-Brain Radio: Paying Attention to Mental Health With Colm O'Reilly Colm O'Reilly owns CrossFit Ireland in Dublin and recently celebrated the gym's 12th anniversary. But he's not here to talk business; he's here to talk mental health and entrepreneurship. When Colm was 17, he attempted to end his own life. Since then, he's dedicated years to understanding his own ps...

Two-Brain Radio: Getting Through Tough Times Using CrossFit With Carleen Mathews On this episode of Two-Brain Radio, Sean Woodland talks with four-time CrossFit Games athlete Carleen Mathews. She took second overall in the 35-39-year-old division at the 2019 Reebok CrossFit Games following a three-year career as an individual Games athlete. Carleen shares her experience being addicted to drugs and...

Two-Brain Radio: Partnerships With Ashkan Amirsoleymani In this episode of Two-Brain Radio, we hear from your host Mateo's business partner Ashkan Amirsoleymani. The pair co-own CrossFit Rittenhouse in Philadelphia, Pennsylvania. They'll take you down memory lane as they share how they got their start in a free park workout, eventually using that same concept to bring new members into th...

Food for Thought Friday - Part 2 of Who Are You Listening To? In this week's morsel, Greg Strauch explains the meaning behind the three questions you should be asking your top clients: 1. What do you like best about my business? 2. What do you dislike about the fitness industry in general? 3. What is the biggest challenge you face outside of the gym?

Two-Brain Radio: The Golden Goose With Jeff Burlingame In this episode of Two-Brain Radio, we're treating you to another prime talk from the 2019 Two-Brain Summit. Jeff Burlingame is a senior Two-Brain Business mentor and the owner of Friction CrossFit in Grand Rapids, Michigan. A couple years ago, Jeff took a 30-day break from running his gym—and he never came back. How was that possible? He...

Two-Brain Radio: CrossFit Memes With John Wooley You’re probably more familiar with his work than you are with him. John Wooley is the man behind the most popular CrossFit meme page on Instagram, "Make Wods Great Again." After finding CrossFit nine years ago, John decided to put his keen sense of humor to work on social media, and the rest is history. He and Sean talk about how the page...

Two Brain Radio: How Jill Glasenapp Turned $650 Into $8,400 Through Advertising Jill Glasenapp joined the Cobra Command CrossFit team as a coach at the gym's two-year mark and bought in as a partner six months later. Though she'd already put systems in place before joining the Two-Brain family, she knew she needed help growing the business. The lessons she learned in the Incubator, she s...

Two-Brain Radio: Converting More Clients With John Franklin and Mateo Lopez In this episode of Two-Brain Radio, we're taking you inside the 2019 Two-Brain Summit with a talk given by digital marketing mentors John Franklin and Mateo Lopez. The theme of the talk is this: Know your numbers. John and Mateo will walk you through how to calculate a marketing budget, what it costs to acquire a new...

Two-Brain Radio: Steph Chung On this episode, Sean speaks with former CrossFit Games athlete and current Invictus Fenway coach Steph Chung. Steph knows a thing or two about hard work. Before becoming a competitive CrossFit athlete, she graduated magna cum laude with a degree in biological sciences from the esteemed Cornell University. She also spent two years teaching pre-medical biology in Qatar....

Sasha Kone is a 38-year-old mom of two, a horse dentist and also the owner of Endless Mountains CrossFit in Towanda, Pennsylvania, a mountain town of less than 3,000. Sasha discovered CrossFit after six years of doing functional fitness training with a personal trainer, part of her chiropractor-mandated treatment for low-back pain caused by years of holding heavy horses' heads while she worke...

In today's episode of Two-Brain Radio, we're treating you to something special: an airing of the final motivational speech of the 2019 Two-Brain Summit, delivered by Two-Brain mentor and owner of West Little Rock CrossFit Jeff Jucha. In his speech, Jeff explains why you have a duty to succeed. He makes the distinction that duty is not drive, dreams or callings, but the thing inside you t...

Two-Brain Radio: Adrian Bozman On this episode of Two-Brain Radio, Sean Woodland talks with one of the OGs of CrossFit, Adrian Bozman. He is one of the few people in the world of CrossFit who is best known by his nickname: “Boz.” Boz has been around the sport and the training methodology for nearly 15 years. He's been a member of the CrossFit Level 1 Seminar Staff and currently serves as one...

Two-Brain Radio: Jeff Burlingame On this episode of the Two-Brain Marketing podcast, Mateo Lopez speaks with Jeff Burlingame, senior Two-Brain Business mentor and owner of Friction CrossFit in Grand Rapids, Michigan. Before opening Friction CrossFit five years ago, Jeff honed his skills through a longstanding career in sales, first as a personal trainer and then as a manager of multiple gyms and h...

Two-Brain Radio: Rory Mckernan On today’s episode, Sean Woodland talks with one of the original members of the CrossFit Games media team: Rory Mckernan. Rory is probably the most recognizable face when it comes to the media side of the sport of fitness. He played a key role in building the CrossFit Games media team over the years and is still covering the season and the athletes today. He and Sean...

Two-Brain Radio: Sara Carter On this episode of Two-Brain Radio, Mateo Lopez speaks with Sara Carter, owner of CrossFit PortSide in Gulfport, Mississippi. When Sara opened her gym six years ago, she was running a one-woman show. She coached all the classes on top of everything else that needs to be done to keep a gym running. Then, when she finally hired some help, she made the mistake of hiring f...

Two-Brain Radio: Good Debt vs. Bad Debt With Clay Ferrer On this episode of Two-Brain Radio, Greg Strauch speaks with Clay Ferrer, Founder and CEO of Rigquipment Finance, a lender that specializes in boutique fitness facility financing. Clay—a passionate CrossFit coach in his own right—talks about the difference between good and bad debt, why you might take on debt for purchases and reserve cash o...

Two-Brain Radio: Matt O'Keefe On this edition of Two-Brain Radio, Sean Woodland talks with president of Loud and Live Sports Matt O’Keefe. Not only is Matt agent and manager to four-time CrossFit Games champion Mat Fraser, but he also helps run one of the most high-profile sanctioned events of the Games season, Wodapalooza. Matt and Sean talk about how he got involved in the business of the C...

Two-Brain Radio: Jesse Topp Jesse Topp is the owner of Topp Performance, a multifaceted strength-and-conditioning center in Port Elgin, Ontario, focused on Brazilian Jiu-Jitsu, CrossFit and personal training. Topp Performance began as a simple personal-training service that paid the bills when Jesse was competing in Brazilian Jiu-Jitsu. After Jesse discovered that CrossFit training significantly i...

Two-Brain Radio: Incredible Client Success with Eden Watson In this episode of Two-Brain Radio, Two-Brain founder Chris Cooper speaks with Two-Brain client success manager Eden Watson—aka "the right brain of Two-Brain." As client success manager for Two-Brain Business, Eden is responsible for maintaining Two-Brain client relationships and increasing client LEG, or length of engagement, a...