MicroConf On Air

http://microconfonair.com In a recent blog post (https://allisonseboldt.com/september-2020/), Allison Seboldt, Founder of Fantasy Congress, pondered whether right now was the time to put a pause on her plans for the expansion of the product. During this conversation, Rob and Allison will chat about some of the elements that go into what that decision means, what steps to take to let things run on...

Everyone wants the formula, the recipe, the framework that says how to make the magic happen. Well here you have it. With The Dinner Party Strategy you can now confidently create an email onboarding strategy for your trial customers. In less time than it takes a hipster bartender to make your locally sourced craft cocktail, you'll get the simple 6-part framework that builds connection, adds value,...

http://microconfonair.com At MicroConf, we have been fortunate to have the support of some incredible sponsors to help us invite guests to our events on a scholarship program. This week, we're going check in on one of those scholarship recipients, Veni Kunche, founder of DiversifyTech.co We ask Veni about her experience at MicroConf, how she decided to build and launch DiversifyTech, and how she h...

Steli Efti (Close) talks at MicroConf 2015 on how to build your own SaaS sales machine if you don't have piles of money from venture capitalists lying around. In this video, you're going to learn the core principles of selling, how to write emails that get opened, why 90% of success is in the follow-up, and more. Check out Steli’s MicroConf speakers page for more talks ➡️ https://microconf.com/spe...

http://microconfonair.com Bootstrapping SaaS can be a bit... lonely. Lots of folks are working from home, might only have a couple of colleagues that they can bounce ideas off of. We're excited to chat with Irma Mesa, the founder of Cafecito (https://meetcafecito.com), as she is actively building a SaaS company that combats that sense of isolation. The 2021 State of Independent SaaS Survey is now...

Think you can't aggressively acquire customers using outbound sales for SaaS? Think it's too expensive, too inefficient, too distracting? Think again. You can do it. Jordan Gal show you how he and his team does it for CartHook. From list building, to qualification research, to cold email automation, to scheduling demos. Everything from faceless prospect to free trial to paying customer. It's all o...

https://microconfonair.com Hiring your first team member is a huge milestone in creating a team that can advance the mission and values that are core to your SaaS Business.   In this episode, with Natalie Luneva, the SaaS Boss, we're going to talk about when you should make those hires, how to decide which position you should hire first, and the characteristics of a high performing remote team.  N...

Rob Walling tells the story of launching Drip to $7k in MRR and then struggling to find product/market fit. He walks through the steps he took to get there, and his thought process along the way, including a revenue chart of the substantial growth Drip experienced after product/market fit. Check out Rob’s MicroConf speakers page for more talks → https://microconf.com/speakers/rob-wa... Rob's homep...

http://microconfonair.com We had some issues with the original recording of this episode, so we've gone ahead and added a new version - hopefully this one works for everyone!  Sorry for the inconvenience!  As you are seeking out product market fit, it is important to consider the path you forge into that market. Will you be competing for every customer against a crowded or competitive market becau...

http://microconfonair.com Every couple of weeks, we like to feature a founder from the MicroConf Connect community that is brave enough to jump on a call with Rob to talk about what it is they're doing. This week, we're excited to welcome Brendan McAdams, founder of Expertscape. Brendan McAdams is the co-founder of Expertscape.com, a healthcare search resource that identifies and objectively ranks...

Ben has a theory: Developers who create digital products or SaaS apps tend to screw up in predictable ways. They are particularly likely to under-invest in marketing and sales, and will tend to over-automate. Worst of all, they almost always charge too little. After years of making these mistakes himself, Ben will share some hard-won tips for avoiding them. (Sorry in advance, but the answer is rar...

Keith is the founder of SegMetrics , helping founders understand their true lead value using a data backed approach. On Air, Keith and Rob discuss why your KPI's might be setting up blinders as your create a marketing strategy for your businesses, how outliers can create a new train of thought in your marketing plan, and how to identifying strategies that can truly move the needle in testing conve...

MicroConf Growth 2019 Chris Savage, Wistia Most founders dream of building a product that eventually becomes a household name and sells for a billion dollars, but chasing that goal comes with some downsides. We chose a different path. https://microconf.com Join the conversation: microconfconnect.com Twitter: @MicroConf E-mail: support@microconf.com MicroConf 2020 Headline Partners Stripe Twitter:...

microconfonair.com This week, we've invited Sumit Kumar (@TweetsOfSumit), Founder of Geoman.io - a B2C product that allows users to draw and edit geodata with our intuitive and powerful leaflet plugins and Tresor.one, an automated portfolio management tool. This poses the question - what does it take to build and support two businesses as an indie funded SaaS founder? And what can you expect from...

MicroConf Starter 2019 After a year of full-time work, Ben has some new scars, some fresh knowledge, and a deep appreciation for the highs and lows of starting a business. Check out more MicroConf Talks from Ben ➡️ microconf.com/speakers/ben-orenstein Tuple ➡️https://tuple.app/ MicroConf Connect ➡️ http://microconfconnect.com Twitter ➡️ https://twitter.com/MicroConf E-mail ➡️ support@microconf.com...

http://microconfonair.com Jessica Baldwin and Joshua Toenyes, the Co-Founders of Cardsetter, were seeking funding options in early 2020. Then the pandemic hit and their funding options seemed to run dry. As a result, the spent the last 5 months doubling down on growth, more than 5x-ing their customer base. MicroConf Connect ➡️ http://microconfconnect.com Twitter ➡️ https://twitter.com/MicroConf E-...

MicroConf Starter 2019 Abi is the founder of Pull Reminders. Pull Reminders helps teams knock out code reviews faster on GitHub and is used by over 1,000+ companies like Pivotal, Buffer, and Instacart. Come hear the story of how I went from losing my job to bootstrapping my business to profitability over the course of several months. Pull Reminders ➡️https://pullreminders.com MicroConf Connect ➡️h...

microconfonair.com This week, we are joined by Thomas Smale, Co-Founder of FE International and Owner of SaaSMag to talk about how traditional media can be leveraged by startup foudners.   We also capitalize on Thomas' expertise in Mergers and Acquisitions in this episode, talking ahout buying and selling business, available funding strategies for acquiring businesses.   Tickets for MicroConf Remo...

MicroConf 2016 Claire Lew has run an unconventional business – this is the story of how she created a profitable, bootstrapped software company that has over 10,000+ people using our product, on a their-time pricing model, with just a two-person team. How do we they it? She’ll share our unconventional approach, why they chose it, and the greatest lessons they've learned along the way. MicroConf Co...

microconfonair.com Meryl Johnston is the co-founder of Bean Ninja's, a productized service built around Xero accounting and bookkeeping software. During this conversation, Rob and Meryl discuss the pro's and con's of productized services, how to build a product that is centered around a service that you don't own, and more. We also announced MicroConf Remote, our first virtual conference taking pl...

I didn't know how to build a website, write sales copy, design, structure my business, close a deal, develop software, or do SEO. But I shipped, doing things I didn't know you weren't supposed to do. A few thousand mistakes later, we grossed $4 million. Here are my most embarrassing moments. Check Out Jesse’s MicroConf Speakers Page for More Talks ➡️ https://microconf.com/speakers/jesse-mecham Mic...

http://microconfonair.com Today, we're joined by MicroConf Connect members Edwin Williams, Founder of ZenHammer, and Tony Chan, Founder of CloudForecast. If you want to be featured on our Founder Spotlight series, join MicroConf Connect @ www.microconfconnect.com. https://microconf.com MicroConf Connect ➡️ http://microconfconnect.com Twitter ➡️ https://twitter.com/MicroConf E-mail ➡️ support@micro...

https://microconf.com MicroConf Growth 2017 Rob does a deep-dive into the decision-making framework he used during the acquisition of Drip. He reflects on his journey from 2005 through 2017, looking back at his changing motivation as he stair-stepped his way from tiny early businesses like a beach towel e-commerce site, to a seven-figure SaaS app. And he provides in-depth information about what a...

http://microconfonair.com During this conversation with Rand Fishkin, the CEO and Co-Founder of SparkToro, we are chatting about high quality web marketing opportunities and how to make the most out of those outlets. Rand mentions a few resources:  Communities for Marketers: Coywolf Community Data Driven U Check out Rand's Blog Post, " 119 Examples of 10X Content (by Rand Fishkin) | SparkToro " Mi...

https://microconf.com MicroConf 2013 Or: how to embed marketing development in your business as a repeatable practice. Why it isn’t easy, how you can get started and the single most important thing you can do to improve your growth. Put your hand up if you are convinced of the importance of any of the following for your business: SEO/Adwords A/B testing Conversion optimisation Funnel analytics Onb...