Markigy: The Science of Marketing Strategy

More leads won't fix a broken marketing engine. In this episode of Markigy, Leanne sits down with fractional CMO Brandy Morton to talk about what happens when companies scale tactics, technology, and automation before fixing the fundamentals underneath them. They unpack the “messy middle” between lead generation and revenue, why marketing and sales need shared definitions and feedback loops, and h...

More features, more launches, more content—but more isn't necessarily a competitive advantage. Sometimes, it's just positioning debt . In this episode of Markigy, Leanne and Gila Shapiro dig into why companies often respond to slowing growth by building more instead of getting clearer about the value they already provide. They explore why not every feature deserves a campaign, how expanding into n...

Buyers do not buy features. Sales doesn't want to be handed another campaign; marketing wants MQLs to close; everyone wants the business to succeed, but how do we get there? In this episode, Leanne sits down with Christa Patton Fisher, an experienced sales training, learning and development, and enablement leader, to discuss why enablement belongs inside the revenue strategy conversation from the...

Casey Zeman, founder of EasyWebinar, joins Leanne to unpack why webinars remain a powerful full-funnel marketing and sales tool, even in the age of AI. They discuss how webinars can move prospects from awareness to conversion, shorten the sales cycle, and create higher-quality leads through education and storytelling. Casey also shares how he used webinars to grow his course business from $15K to...

For years, marketers competed by finding increasingly precise audiences. Today, that advantage is disappearing. In this episode, Leanne sits down with Allyson Cochran, Chief Revenue Officer at Silverback Strategies, to discuss why AI-powered advertising platforms have changed the rules—and why creative has become the most important lever for marketing performance. They discuss: Why "Creative is th...

Sales and marketing have been talking about alignment for years, yet most organizations still struggle with the same problems. In this episode, Chloe Addis shares why the real issue isn't lead quality or reporting—it's trust. Leanne and Chloe discuss why marketers need to "market" to their internal stakeholders, how shared definitions of success transform collaboration, and why context is the miss...

What happens when marketing stops being about campaigns and starts being about people? In this episode of Markigy, Leanne sits down with Leslie Greenwood, co-founder of Wednesday Women and longtime community builder, to explore why the future of marketing belongs to companies that create genuine human relationships, not just impressions. Leslie shares why word-of-mouth marketing is still the highe...

Most organizations don't have a talent problem they have a process problem. In this episode, Leanne sits down with Brandi Starr, Chief Experience Officer at Tegrita, co-author of CMO to CRO , host of Revenue Rehab, and a go-to-market strategist who has spent more than a decade helping large organizations navigate growth and transformation. Together they unpack one of the most overlooked drivers of...

In this episode of Markigy, Leanne sits down with Will Taylor to explore why partnerships, communities, and ecosystems are reshaping the way buyers make decisions. Drawing on his background in psychology, sales, and partnerships, Will explains why traditional inbound and outbound strategies are becoming increasingly crowded and how organizations can drive growth by going to market with their marke...

This week Leanne sits down with Sarah Renner to unpack one of the biggest challenges in modern marketing: why organizations consistently sacrifice long-term brand growth for short-term performance wins. From strategic patience and emotionally resonant branding to measurement frameworks, AI-generated marketing noise, and the dangerous cycle of discount-driven growth, this episode explores why the f...

In this episode, Leanne sits down with Dina Otero to unpack what modern demand generation actually looks like when marketing is tied directly to pipeline, revenue, and customer alignment—not just activity metrics. From sales enablement systems and ABM workflows to the growing backlash against gated content and AI-generated noise, they break down why the best marketers are learning to pause, priori...

In this episode, Leanne sits down with Justin Zimmerman to break down why most marketing strategies fail and how partnership-led ecosystems are quietly outperforming traditional demand generation. From third-party trust models to multi-channel audience building, they unpack how to turn virtual events, newsletters, and communities into a compounding growth engine rather than one-off campaigns. If y...

Partnerships Are a Growth Channel—Stop Over-Structuring Them In this episode, Leanne sits down with Shauna Campbell to break down modern partnership strategy, how partnerships actually drive growth, and why most companies overcomplicate them from the start. From integration partnerships to co-marketing and creator collaborations, they unpack how rigid programs, excessive tiers, and slow onboarding...

You Can’t Do Everything: Ruthless Growth Prioritization In this episode, Leanne sits down with Theresa Potratz to break down growth strategy, marketing prioritization, and opportunity cost in modern B2B marketing. From hyper-personalized outbound to mid-funnel conversion gaps, they unpack why most marketing strategies fail—and how to focus on the channels and tactics that actually drive results. I...

In this episode, Leanne sits down with Ethan Edwards to unpack one of the most overused—and misunderstood—concepts in modern marketing: authenticity. From agency strategy to building a coffee brand from the ground up, Ethan shares why most brands misuse authenticity and what it actually takes to do it right. If your brand is trying to “sound real” but isn’t seeing results, this episode will challe...

In this episode, Leanne sits down with Quincy to unpack the disconnect between marketing leadership and marketing operations—and why understanding the work behind the scenes is essential for building effective marketing organizations. From Martech decisions that create years of technical debt to the communication gap between technical teams and executives, this conversation dives into what really...

Personalization is supposed to build trust. So why does it feel like surveillance? In this episode of Markigy: The Science of Marketing Strategy , Leanne sits down with Danielle Belestra to unpack a growing problem in B2B: We’re over-automating. We’re misreading signals. And we may be quietly eroding the very trust we’re trying to scale. We talk about: When hyper-targeting crosses the line Why “hi...

In this episode, Leanne sits down with partnerships leader and multi-hyphenate creator Amanda Nielsen to talk about the real power behind modern marketing: authenticity, community, and the compounding force of partnerships. From reclaiming harmful workplace experiences to navigating sudden layoffs with transparency, Amanda shows how human-first marketing isn’t just refreshing — it’s effective, sca...

In this episode of Markigy: The Science of Marketing Strategy , host Leanne Dow-Weimer sits down with Jessica Zall, Chief Marketing Officer at Burford Capital, to explore how modern marketing earns trust in complex B2B environments. Jessica brings two decades of experience across fintech and financial services — and a powerful perspective on why attention, alignment, and authenticity are the true...

Owning Your Brand Narrative with Melissa Rosenthal In this episode, Leanne is joined by Melissa Rosenthal, co-founder of Outlever and former executive at BuzzFeed, Cheddar, and ClickUp. Melissa shares her journey from scaling media and SaaS brands to building a company that helps others own their narrative and ditch the outdated playbook. Their conversation dives into the collapse of traditional m...

In this episode, Leanne is joined by Brennan Tobin, founder of Odd Duck Marketing Group, a growth marketing agency with a specialty in social commerce and TikTok Shop. Brendan shares his journey from top companies to building a nimble agency that helps brands unlock rapid scale. Their discussion dives deep into the strategies, mindsets, and tactical considerations behind social commerce success—an...

In this episode, Leanne sits down with Darrell Alfonso to unpack why so many marketing strategies fail at the execution stage—and what organizations can do to fix that. Drawing from experience at Amazon, startups and now Indeed, Darrell shares the frameworks, mindset shifts, and real-world examples that have helped him turn chaos into clarity. We explore: Why strategy without execution is just a s...

In this episode, Leanne sits down with Oleg Kovalev to unpack the not-so-secret secret behind his astonishing growth results: scaling from $200K to $2.5M in 9 months. It wasn’t a growth hack, a viral post, or paid ad wizardry. It was systems—thoughtfully designed, constraint-breaking, customer-informed systems. Oleg shares how startup founders and marketers can escape the “tactics trap” by focusin...

In this episode, Leanne and guest Stephen Stouffer explore the rise of AI agents and how they’re not just changing workflows, but reshaping entire marketing and operations teams. From the early days of Zapier and logic-based automations to today’s AI-powered agents that make decisions, execute tasks, and even tattletale on risky customer interactions, this conversation spans the full evolution of...

In this episode, Leanne Dow-Weimer sits down with Jesse Harris, Senior Editor at Brand Lab, to unpack how deep audience research—not assumptions—should guide your marketing strategy. From understanding chemists’ actual content preferences to exposing the myths around AI adoption in technical fields, this conversation is packed with insights on what it really takes to connect with niche, specialize...