How it all Werks

Are you sounding exactly the same in every single video? Your brand is one core identity, but it must speak with multiple voices to build a complete online presence. If you only ever show up as the "Teacher," your audience will get bored. If you only ever show up as the "Vulnerable Friend," your audience will never see you as an expert. In this episode of the How It All Werks podcast, Kirk Nugent...

Are you just saying "Great post!" and moving on? If you are a creator, leaving a generic, one-word comment on someone else’s post does absolutely nothing for your brand. In fact, if you want to grow your digital footprint, you don't just need to be creating content—you need to be a Comment Creator . In this episode of the How It All Werks podcast, Kirk Nugent and co-host Taina Nixon break down the...

Have you ever felt like a fraud right before hitting record? If you constantly struggle with that quiet voice in your head telling you that you aren’t qualified enough, experienced enough, or “corporate” enough to be creating content—you are not alone. Imposter syndrome is the #1 barrier holding creators and entrepreneurs back from building their digital footprint. But what if you aren't actually...

Are you relying on outdated flyers to promote your events? Planning an event is exhausting. Most organizers are so busy putting out fires that they completely miss the opportunity to document the magic happening in the room. But what if you stopped viewing your event as just a one-day experience and started seeing it as a massive, year-round content engine? In this episode of the How It All Werks...

Are you holding back from creating content because you feel like you started "too late"? If you have decades of real-world experience, a successful career, or deep industry knowledge, it can be incredibly frustrating to open an app and feel like you are starting from absolute zero. But what if your offline miles are actually your greatest digital asset? In this episode of the How It All Werks podc...

If you never treat your content like a job, you will never get paid. Are you hustling 24/7 to produce content and get brand deals, but at the end of the month, your bank account doesn't reflect your view count? The creator economy is notorious for burning out talented people who focus entirely on the creative process (cameras, lighting, and community) while completely ignoring strategic planning a...

Are you focusing so heavily on the perfectly polished final product that you are missing the raw moments your audience actually connects with? We are constantly on the hamster wheel trying to manufacture the next great content moment, but the most relatable, trustworthy pieces of content usually happen right before we hit record. In this episode of the How It All Werks podcast, Kirk Nugent sits do...

Is the "starving artist" mindset keeping you broke? We like to believe that creativity must be spontaneous, free-flowing, and totally unbothered by rules. But here is the hard truth: systems do not kill creativity; they give it a safe place to thrive. In this episode of the How It All Werks podcast, Kirk Nugent sits down with professor and self-proclaimed "ecosystem hacker" Julian Waddell (Film in...

We just hit one full year of podcasting! 🎉 Did you know that only 7% of podcasts make it past episode 7? In honor of our 53rd episode of the How It All Werks podcast, Kirk Nugent and co-host Taina Nixon are looking back at 52 Episodes of content to share the most powerful masterclass lessons we’ve learned about building an undeniable brand presence. If you are a creator who feels like you are gri...

Are you an entrepreneur craving deep connection, but stuck treating networking like a transaction? 🛑 Your online followers give you reach, but your local community gives you roots. In a digital world obsessed with vanity metrics and massive RSVP lists, the true currency of entrepreneurship is actually found in small, intentionally curated rooms. In this episode of the How It All Werks podcast, Ki...

Are you feeling overwhelmed by the pressure to constantly create new content? If you feel like creating content has become an entirely separate, exhausting full-time job, you are likely working for your content instead of making your content work for you. In this episode of the How It All Werks podcast, Kirk Nugent sits down with content creator and coach Abby McPherson (Abby Teaching Afar) to dis...

Are your perceived "deficits" actually your biggest brand assets? We are taught to hide our messes, our quirks, and our struggles. But when it comes to building an authentic brand, your authority might be built on your expertise, but your community is built on your humanity. In this episode of the How It All Werks podcast, Kirk Nugent and Taina Nixon dive deep into the messy, uncomfortable, and in...

Are you struggling to stay consistent with your content? (Hint: It’s not a lack of willpower, it’s a lack of systems.) We all talk about the "good" habits that lead to success, but what about the bad habits? The self-doubt, the procrastination, the perfectionism that causes you to start and stop your content journey over and over again? In this episode of the How It All Werks podcast, Kirk Nugent...

Are you trying to scale your business but don't have the budget to hire a massive team? You don't need a bigger payroll; you need a smarter playbook. In this episode of the How it all Werks podcast, Kirk Nugent sits down with content coach and AI mastermind Tanya Smith (Stream Like a Boss) to reveal exactly how she built a highly efficient, 7-person AI creator team to run her backend operations. T...

Are you killing it online but struggling to fill the room at your live events? (Or vice versa?) There is an imbalance happening in the creator world: Some people are online rockstars with empty in-person events, while others pack out auditoriums but have zero digital footprint. But what if you didn't have to choose? In this episode of the How It All Works podcast, Kirk Nugent sits down with Stephe...

Are you a professional speaker struggling to stay top of mind after you leave the stage? If you are constantly having to "warm back up" the room or relying solely on a polished sizzle reel to get booked, you are leaving massive opportunities on the table. In this episode of the How It All Werks podcast, Kirk Nugent sits down with professional speaker and communication expert Robert Kennedy III (RK...

Are you multi-passionate? Do you have 4 different businesses, a full-time job, a family, and zero idea what to post online? 🛑 If the thought of "niching down" makes you feel like you are suffocating a part of your identity, this video is for you. In this episode of the How It All Works podcast, Kirk Nugent sits down with Sharona Henderson—founder of the Nameless Group, Heard First, and the L.I.T....

Are you consistently posting content but your views have hit a permanent plateau? 🛑 If your channel feels stuck at a certain number of views—and you are already posting consistently—the problem isn't your work ethic. The problem is your distribution strategy. In this episode of the How It All Works podcast, Kirk Nugent sits down with Endocrinologist, content creator, and A-List Digital Footprint...

Can great video save bad audio? (Spoiler: No.) 🎙️ In a world obsessed with 4K cameras and flashy edits, the secret weapon to captivating an audience is actually your most natural instrument: your voice. In this episode of the How It All Werks podcast, Kirk Nugent sits down with broadcast journalism veteran, voice-over artist, and award-winning podcaster David Person. Together, they pull back the c...

Are you struggling to come up with content ideas, or feeling disconnected from your audience? The secret to limitless, authentic content is closer than you think. In this episode of the How It All Works podcast, Kirk Nugent and Taina Nixon break down the ultimate content cheat code: Proximity . If you want to establish yourself as a true authority and build deep trust with your community, you can'...

Are you ready to start making content, but you're afraid to hit post because you don't know what you're doing? If you are a business owner who wants to use social media to grow your brand, but you feel like you are just spinning your wheels, you are not doing enough. In this episode of the How It All Works podcast, Kirk Nugent sits down with Shavavian Allister, founder of Allister Virtual Assistan...

Are you overwhelmed by content creation? Do you feel like you are chasing trends instead of booking clients? In this Q&A episode of the How It All Works podcast, Kirk Nugent and Taina Nixon sit down to answer some of the most pressing (and stressful!) questions creators and CEOs face today. If you are strapped for time, burned out on video editing, or wondering why your content isn't convertin...

Are you ready to start creating content, but you are completely paralyzed because you don’t know what your "niche" should be? If you are multi-passionate, have too many skills, and can't figure out what your channel or personal brand should actually be about, you are not alone. In this episode of the How It All Works podcast, Kirk Nugent and guest co-host Isaiah Price tackle the biggest hurdle for...

Are you tired of spending hours creating content, only for it to die in the algorithm a week later? 📉 If your content feels like it hits a wall and stops growing, you might be relying too heavily on trends and ignoring the most powerful asset a creator has: Evergreen Content. In this episode of the How It All Works podcast, Kirk Nugent and Taina Nixon break down the exact strategy to create conte...

Have you tried guesting on podcasts or speaking on stages, but it hasn't brought you any new followers, leads, or sales? If you are stuck on the collaboration hamster wheel, it’s because you are relying on "exposure" instead of engineering an invitation. In this episode of the How It All Werks podcast, Kirk Nugent and Taina Nixon reveal why showing up and talking isn't enough to convert an audienc...