How I Tested That

AI has made building cheap. The cost of being wrong is still expensive. I help organizations make better AI and growth investment decisions before committing major capital. → Book a Growth Strategy Call at Precoil.com/EMT In this conversation, David J Bland interviews Andi Plantenberg about her experience with testing and experimentation, particularly in the context of NASA missions.  They discuss...

AI has made building cheap. The cost of being wrong is still expensive. I help organizations make better AI and growth investment decisions before committing major capital. → Book a Growth Strategy Call at Precoil.com/EMT Aaron Eden shares his background and experience with experimentation, particularly within Intuit's Design for Delight (D4D) and Innovation Catalyst programs. He discusses the imp...

AI has made building cheap. The cost of being wrong is still expensive. I help organizations make better AI and growth investment decisions before committing major capital. → Book a Growth Strategy Call at Precoil.com/EMT Brandy and Craig discuss their collaboration and the challenges they faced in teaching entrepreneurship and de-risking startups.  They highlight the importance of testing and ite...

AI has made building cheap. The cost of being wrong is still expensive. I help organizations make better AI and growth investment decisions before committing major capital. → Book a Growth Strategy Call at Precoil.com/EMT Kate shares her journey of building OneGuide, a platform that provides leverage to PE and VC firms.  She initially started with a marketplace model, but realized that startups we...

AI has made building cheap. The cost of being wrong is still expensive. I help organizations make better AI and growth investment decisions before committing major capital. → Book a Growth Strategy Call at Precoil.com/EMT Aaron Slessinger, a product leader at HP, discusses the challenges of testing hardware and software together, specifically in the context of hot desking and hybrid work environme...

AI has made building cheap. The cost of being wrong is still expensive. I help organizations make better AI and growth investment decisions before committing major capital. → Book a Growth Strategy Call at Precoil.com/EMT Markus Muller, co-founder of Flinn, shares his journey of testing ideas and building a business in the healthcare industry.  He emphasizes the importance of testing assumptions a...

AI has made building cheap. The cost of being wrong is still expensive. I help organizations make better AI and growth investment decisions before committing major capital. → Book a Growth Strategy Call at Precoil.com/EMT In this conversation, Janina Urbach from the Hansgrohe Group shares the story of how they developed a dog shower as a new product.  The idea came from a customer interview and th...

AI has made building cheap. The cost of being wrong is still expensive. I help organizations make better AI and growth investment decisions before committing major capital. → Book a Growth Strategy Call at Precoil.com/EMT In this conversation, Dave Masters, Director of Product at Realtor.com, shares his insights on testing and experimentation in big companies.  He discusses the need for testing an...

AI has made building cheap. The cost of being wrong is still expensive. I help organizations make better AI and growth investment decisions before committing major capital. → Book a Growth Strategy Call at Precoil.com/EMT In this conversation, Chris Guest discusses the importance of understanding problem perception and the nuances of desirability testing.  He shares insights from his experience wi...