Growth Addicts | Social Media Strategy for Small Business Owners

What would you say about your business if nobody else was listening? No worrying about what sounds professional. No copying the same hooks everyone else is using. No wondering whether you can actually say that . Because the thing you're thinking "I can't say that..." might be exactly what your ideal client is waiting to hear. In this episode of Growth Addicts, I'm talking...

Instagram Trial Reels can help you reach more non-followers without constantly creating brand-new content and paired with Instagram's Edits app, they're even easier to use. In this episode, I'm breaking down what Trial Reels are, why they're brilliant attraction content for small businesses, and how I'm using the Versions feature in Edits to quickly test different hooks an...

Think PR is only for celebrities, huge brands, or businesses with massive budgets? Nope. In this remixed “old but gold” episode of The Growth Addicts Podcast, I’m joined by Chartered PR expert and ex-TV reporter Jane Griffin to break down how small business owners can start getting featured in the press without hiring an expensive PR agency. We’re talking simple DIY PR strategies, how to pitch you...

Not been feeling yourself lately? Tired? Losing the joy in things you used to love? These could be signs of chronic stress aka burnout. Burnout is a real problem amongst small business owners and we need to talk about it.  Join me (Amanda Hughes) and my guest Lauren Young Psychotherapist at The Burnout Therapist as we talk all things burnout for small business owners.  Lauren knows all too well ho...

Something I discuss often with small business owners is time management. How are you doing it all? Spoiler, none of us are doing it all, we're doing our best! In this episode I'm joined by Sarah Stewart, Time Management Coach, who is going to crack the nut of time management right open. Giving up practical tips and advice as to how we can best manage out time as small business owners. Se...

Have you noticed there are some days and weeks of the months where you're more focused on your business than others? Some days where content creation comes naturally and some weeks where you'd rather live in a cave for the rest of your life than show up on video but, you can fire out emails like it's an Olympic sport? That's not a fluke, it's likely your menstrual cycle at...

Most small business owners measure social media success by vanity metrics like views but what if you're actually missing the point?  In this episode, I flip the script, revealing why views are a misleading benchmark and how setting your own, purpose-driven standards can transform your social media, business results and mindset. I dive deep into the mechanics behind Instagram metrics, explaini...

Wondering what to post on Instagram Stories… or if they’re even worth your time? If you’ve been focusing on Reels and grid posts but completely ignoring Stories, this episode is your wake-up call. I’m breaking down exactly what Instagram Stories are, who actually sees them (hint: they're like an exclusive hotline) and why they’re one of the most powerful tools you have for building trust and...

Do you really need thousands of followers to grow a successful business on social media.. or has that idea completely changed? In this episode, I'm unpacking what your social media follower count actually means in 2026 and why it might not be the trust signal it once was. If you’ve ever felt imposter syndrome because your follower count isn’t where you think it “should” be… this will take the...

Kids are sick, you’re run down, your brain’s not braining… but your business still needs to show up? If you’ve ever stared at your social apps on your phone thinking “I just can’t today” this episode is for you. Maybe you're a busy mum (Heyyyy!) and on days like this you just haven't a clue what to post on Instagram. I’m sharing simple, realistic content ideas you can use to still be con...

Staring at a blank screen trying to write a (what should be!) simple introduction post on Instagram? Overthinking the photo… what to say… how personal to go… and whether anyone even cares? Or maybe you’ve been meaning to do one for ages… but keep putting it off? You’re not alone. In this episode, I’m breaking down exactly how to create an introduction post for your business that actually works wit...

Trying to grow your small business on Facebook group but getting nothing back? Dropping your link in Facebook groups and hearing crickets? In this episode, I’m breaking down how to actually grow your business using Facebook groups especially when you’re using other people’s Facebook groups to reach your ideal clients. If you’re sitting in Facebook groups thinking “my ideal clients are all here… so...

Get more followers and engagement on Instagram and all other social media platforms like Facebook, Linked In etc by refreshing your profile for Spring Using that Spring energy in your social media strategy to refresh things like your highlights, pinned posts, profile name and bio is a great idea to help not only attract new ideal client followers to your small business but also convert them to pay...

Do you run a product-based small business and feel like most social media marketing advice is always aimed at service providers? Do you look at hooks and prompts online and think… “That works for coaches or mentors, but how does that apply to my candles, ceramics, jewellery, or products?” If that sounds familiar, this episode is for you. In this episode, I’m breaking down product marketing on soci...

Feeling doubtful in your business? Second-guessing yourself? Having one of those “maybe I’m not cut out for this” days? This episode is a guided walking meditation created especially for small business owners. In collaboration with Clare Crierie of Calm with Clare, we’ve designed a simple, grounding meditation you can listen to while walking to help you reset, regain clarity, and remember how capa...

Posting on social media consistently… but not seeing growth? Wondering if the algorithm is hiding your posts? Tried Reels, carousels, hooks, trending audio… and still feel like you’re guessing? Mmmm hmm. This one’s for you. In this episode, I’m breaking down what it actually takes to grow your business on social media and it’s not about blaming the algorithm, chasing trends, or convincing yourself...

Do you feel awkward every time you have to promote your offer? Do you worry about sounding “too salesy” on social media? Do you know your product or service is good… but still hesitate to actually ask for the sale? If that’s you, this episode is for you. Today I’m helping you get over your fear of selling so you can stop hiding, start confidently talking about your offer, and finally make sales wi...

Brand new small business and wondering how to get started on Instagram? Setting up a fresh account and want to do it right from day one? Staring at a blank profile and thinking… where do I even start? This episode is for you. I’m walking you through exactly how I’d set up a brand new Instagram business account in 2026 from choosing the right username and profile name, to writing a bio that actuall...

The world feels heavy right now and a lot of small business owners are quietly asking themselves the same question: is it wrong to keep posting about my business on social media when so much is going on? In this episode, I talk honestly about the guilt, the pressure to speak up, and trying to stay financially stable while everything feels uncertain. This isn’t about telling you what you should do....

Posting on social media and getting nothing back? No likes. No comments. No replies. Just silence. If you're a small business owner who needs to know how on earth you stay consistent on social media for your business when it's crickets out there, this is for you. In this episode, I’m talking about how to stay consistent on social media when no one is engaging , and why low engagement doe...

Are you a small business owner feeling like you’re doing everything alone, wondering if there’s an easier, more supported way to grow? There is!  Community is becoming essential for small business growth. Today I'm talking about what it really means and how being part of the right community can help you grow faster, feel less overwhelmed, and actually enjoy running your business again. Whethe...

Are you a small business owner wondering if photos even work on Instagram anymore or if it’s all Reels, video, and Canva graphics now?  I’m breaking down why candid, casual photos are officially back on Instagram, what’s driving the shift, and exactly how you can use them to get more reach, saves, and real connection without Canva, fancy cameras, or perfect lighting. If you’ve been feeling pressur...

Are you a small business owner out there wondering if running a business & raising young kids is even possible without the burnout? I’m joined by Clare Crierie from Calm With Clare for a real, honest conversation about running a business and being a mum , the mental load of motherhood, and what it really takes to build a business while raising young children. We talk about business and motherh...

Posting daily but not seeing sales? Exhausted from chasing trends and watching competitors “go viral” while your content flops? If you’re a small business owner ready to quit the algorithm game and finally build a social media strategy that actually converts — this is for you. In this episode, I’m breaking down the Get Seen Get Sales Method — the 5-pillar framework I use in my own businesses and t...

If you are a small business owner who wants to know that growth is possible, no matter  what life throws at you (I’m talking divorce, disability motherhood, twin motherhood and more) this episode is for you. The tables are turned and I am in the hot seat, being interviewed by two members of my Get Seen Get Sales community. There was no prep, no pre-approved questions, and no script. Just real, on-...