Cat & Cloud
Cat & Cloud Podcast
Chris Baca and Jared Truby are professional Baristas and are here to introduce the world to Specialty Coffee! From placing in the finals of the United States Barista Championship multiple times, winning regional competitions, to leading training and education for some of the most progressive coffee companies around - these two have learned a ton about coffee and want to share it with you. Tune in for weekly interviews, tutorials, and general mayhem from the brothers from different mothers: Truby & Baca. Learn more at catandcloud.com
Husk å besøke podkastens nettsted og støtte skaperen: catandcloud.com
Forfatter
Cat & Cloud
Kategori
Podkastens nettsted
Siste episode
28. sep 2026
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Episoder
Automation of Craft – How much automation is too much 04.04.2025 29:45
RSVP to the Source: A Green Buying Panel happening at SCA in Huston Texas. https://www.eventbrite.com/e/source-a-green-buying-panel-tickets-1284924396459?aff=oddtdtcreator Podcast Info and Contact: www.catandcloud.com/podcast Instagram: www.instagram.com/catcloudcoffee/ Webstore: www.catandcloud.com/ Roasters Choice Subscription: www.catandcloud.com/collections/subscriptions Wholesale Partner...
In the Business of Experiences – A legacy can be anything as long as it’s memorable. 25.03.2025 34:40
RSVP to the Source: A Green Buying Panel happening at SCA in Huston Texas. https://www.eventbrite.com/e/source-a-green-buying-panel-tickets-1284924396459?aff=oddtdtcreator Podcast Info and Contact: www.catandcloud.com/podcast Instagram: www.instagram.com/catcloudcoffee/ Webstore: www.catandcloud.com/ Roasters Choice Subscription: www.catandcloud.com/collections/subscriptions Wholesale Partner...
Do Unto Others – Giving amazing service based on your own experience 17.03.2025 37:10
Do Unto Others – Giving amazing service based on your own experience by Cat & Cloud Podcast Info and Contact: www.catandcloud.com/podcast Instagram: www.instagram.com/catcloudcoffee/ Webstore: www.catandcloud.com/ Roasters Choice Subscription: www.catandcloud.com/collections/subscriptions Wholesale Partners: Interested in serving our coffee at your business? Learn more about our Partner...
Attention to Intention – Putting your focus on where it matters most 15.03.2025 34:20
Attention to Intention – Putting your focus on where it matters most by Cat & Cloud Podcast Info and Contact: www.catandcloud.com/podcast Instagram: www.instagram.com/catcloudcoffee/ Webstore: www.catandcloud.com/ Roasters Choice Subscription: www.catandcloud.com/collections/subscriptions Wholesale Partners: Interested in serving our coffee at your business? Learn more about our Partner...
The Biggest Financial Impacts – Tips for having a business model that works 11.03.2025 45:12
Welcome back to another installment of Chats with Chuck. Chris and Chuck are taking over the Cat & Cloud Podcast this week to discuss all things finance. Covering everything from lease agreements, to menu margins, Chuck is here to demystify these business decisions. Instagram: https://www.instagram.com/catcloudcoffee/ Cat & Cloud: https://catandcloud.com/ Chris Baca’s Personal Blog: https:...
Do it Now – When is the right time to start your own thing 11.03.2025 29:44
Welcome back to the Cat & Cloud Podcast! This week Chris and Jared are channeling that name brand “DO IT” energy, to answer one of our listener questions. Listen to this weeks full episode to hear their thoughts on when “the right” time is to go after what you want, and how to weigh the fear of failure against the potential growth and experience you could acquire. Do you have a question you’ve...
Training to Taste - Giving the tools to experience coffee 11.03.2025 48:19
Welcome back to the Cat & Cloud Podcast! This week Chris and Jared are answering one of your burning questions - how do we align and develop our teams palate? Listen to this weeks full episode to hear their thoughts on how to make the cupping process approachable for newbies, and how to keep your roasting team aligned on the profiles you want to create. Do you have a question you’ve been dying...
The C Market – Where coffee prices come from 11.03.2025 31:59
This week on the Podcast Chris and Chuck talk about what the C Market is, why coffee prices are at an all time high, and chuck shares his thoughts on why and how to get away from a market based approach to setting prices. Do you have a question you’ve been dying to ask us? We want to hear it. Click the link below to record yourself or drop us a line at podcast@catandcloud.com https://catandcloud.c...
Do Then Tell – How actions are more important than promises 17.02.2025 36:51
Welcome back to the Cat & Cloud Podcast! This week Chris is sitting down with the rest of the Cat & Cloud Marketing Department to discuss the implications behind Starbucks recent Super Bowl commercial, “Hello There.” Listen to the full episode to hear their opinions on the illusive 4th Wave Coffee, and some hot takes on the intentions behind the commercial. Do you have a question you’ve be...
Questions About Culture 08.02.2025 33:20
Questions About Culture by Cat & Cloud Podcast Info and Contact: www.catandcloud.com/podcast Instagram: www.instagram.com/catcloudcoffee/ Webstore: www.catandcloud.com/ Roasters Choice Subscription: www.catandcloud.com/collections/subscriptions Wholesale Partners: Interested in serving our coffee at your business? Learn more about our Partner Program https://catandcloud.com/wholesale Cat...
The Seven Steps - Ushering guests into the rest of their day 26.01.2025 29:40
The Seven Steps - Ushering guests into the rest of their day by Cat & Cloud Podcast Info and Contact: www.catandcloud.com/podcast Instagram: www.instagram.com/catcloudcoffee/ Webstore: www.catandcloud.com/ Roasters Choice Subscription: www.catandcloud.com/collections/subscriptions Wholesale Partners: Interested in serving our coffee at your business? Learn more about our Partner Program...
Hierarchy of Competency – Knowing that you don't know 18.01.2025 33:03
Welcome back to the Cat & Cloud Podcast! We’re throwing it back to early 2021 when Covid was still in full swing and the Cat & Cloud podcast was first being reintroduced to your ears. The episode we’ve chosen part of an interview Chris and Jared had with Kaila Hattis owner of Pacific Coast Therapy. Listen to this weeks episode to hear their conversation on what its like to become the perso...
Pour Overs – A helpful overview 09.01.2025 29:46
Welcome back to the Cat & Cloud Podcast and Happy New Year y’all! Have y’all ever struggled to get your pour over coffee juuuust right? Well not anymore. This week the podcast is a little bit different, Chris hopped on the mic to demystify the process for brewing you perfect pour over cup. Listen to this weeks full episode to get a little bit of history and Chris Baca’s perfect pour over recip...
Cafe Finances – Tips for running a business that has healthy growth. 04.01.2025 1:12:47
Welcome back to the Cat & Cloud Podcast! We are starting off the year with a series of Episodes that we think are helpful, and this weeks episode is about cafe finances. Money can be a scary or mysterious topic, but as Chuck helps explain, it's possible to run a cafe in a way that doesn't only provide for the owner, but creates possibilities and careers for its team. In the episode C...
Finding the Fire – Keeping the spark going when your role changes as things grow 28.12.2024 1:55:10
Welcome to the first ever Central Coast Four Podcast! We have some exciting new voices on the Cat & Cloud podcast today. Three owners of our favorite central coast coffee companies; Brayden co-owner of 11th Hour Coffee, Evan of Calavera Coffee, and Tyler owner of Captain Stoker have joined Chris Baca on the mic to share their experiences in opening and leading their own companies. Listen to th...
Jorge Madrigal | Origin and expertise 21.12.2024 1:04:12
Welcome back to the Cat & Cloud Podcast! This week we are back with the other half of our most recent origin trip to Colombia. This week Chris is sitting down 1-on-1 with Jorge Madrigal one of our most “highly decorated” team members. Over his 5 years with us he has held every role from FOH, BOH and even one in the roastery! Listen to this weeks full episode to hear about his experience on ori...
Foundational Knowledge – A great place to start when starting something new 13.12.2024 39:42
Foundational Knowledge – A great place to start when starting something new by Cat & Cloud Podcast Info and Contact: www.catandcloud.com/podcast Instagram: www.instagram.com/catcloudcoffee/ Webstore: www.catandcloud.com/ Roasters Choice Subscription: www.catandcloud.com/collections/subscriptions Wholesale Partners: Interested in serving our coffee at your business? Learn more about our P...
Dulce Venancio | Green Coffee Team Lead 09.12.2024 1:02:38
Dulce Venancio | Green Coffee Team Lead by Cat & Cloud Podcast Info and Contact: www.catandcloud.com/podcast Instagram: www.instagram.com/catcloudcoffee/ Webstore: www.catandcloud.com/ Roasters Choice Subscription: www.catandcloud.com/collections/subscriptions Wholesale Partners: Interested in serving our coffee at your business? Learn more about our Partner Program https://catandcloud.c...
Keeping the Outcome Front of Mind – Helping you do your work no matter how removed you are 27.11.2024 20:57
Keeping the Outcome Front of Mind – Helping you do your work no matter how removed you are by Cat & Cloud Podcast Info and Contact: www.catandcloud.com/podcast Instagram: www.instagram.com/catcloudcoffee/ Webstore: www.catandcloud.com/ Roasters Choice Subscription: www.catandcloud.com/collections/subscriptions Wholesale Partners: Interested in serving our coffee at your business? Learn m...
The Best for the Guest – What goes into the experiences you create 21.11.2024 44:53
Welcome back to the Cat & Cloud podcast! This week the guys are discussing all things GCC (guest-coffee-cafe) and how to prioritize and create a stellar guest experience. As we’re nearing the end of the year we’re starting to think more about what we want to build in the coming years, listen to this weeks full episode to hear their thoughts on what’s going to be most important for us in 2025....
Business or Pleasure - How personal goals mix with your business 13.11.2024 41:55
Welcome back to the Cat & Cloud podcast! This week we have all three owners back on the mic to take a wide look at how your personal goals can help guide your business, and how you are still a person with focus and desires outside of what you’re building. Listen to this weeks full episode to hear about our latest product launch, and their thoughts on setting personal and career goals that supp...
Do It for the Passion - Your work is more than the money 06.11.2024 52:31
Welcome back to the Cat & Cloud podcast! The case study series continues! This week on the pod Chris and Charles are covering another episode of the Acquired podcast, this time about the Blue Bottle Acquisition. Listen to this weeks full episode to hear about our relationship to Blue Bottle and some of the dichotomies between their beginnings and that of Starbucks. Do you have a question you’v...
Show It - Doing what you believe not just being flashy 30.10.2024 45:45
Welcome back to the Cat & Cloud podcast! This week Chris and Charles are back to finish their discussion about Howard Schultz’s interview with the Acquired podcast. Listen to this weeks full episode to hear their take on the Starbucks anthology, and how they relate to Schultz’s story and complex experience opening and scaling the coffee company we know today! Listen to the full Acquired episod...
Learning From Others - Insights from industry history 25.10.2024 46:42
Learning From Others - Insights from industry history by Cat & Cloud Podcast Info and Contact: www.catandcloud.com/podcast Instagram: www.instagram.com/catcloudcoffee/ Webstore: www.catandcloud.com/ Roasters Choice Subscription: www.catandcloud.com/collections/subscriptions Wholesale Partners: Interested in serving our coffee at your business? Learn more about our Partner Program https:/...
Control the Environment - Setting your business apart and being intentional from end to end 16.10.2024 48:12
Welcome back to the Cat & Cloud Podcast! This week Chris, Jared and Charles are sitting down to take the timeline of Cat & Cloud to Z. A couple weeks ago we started this process, sharing how a camping trip early on in the development of Trubaca helped make the cafes we love now a reality. This week the guys are walking us through how our Abbott Square came to be, and all the decisions that...
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