Auto Shop Marketing Pros: Marketing & Business Strategies for Auto Shop Growth

How do you build a successful mobile detailing business? In this episode of the Auto Shop Marketing Pros Podcast, I sit down with Tommy Trenton Jr., owner of Nitpickin Mobile Detailing in Central Florida. Tommy has an incredible story. Years ago, he lost his first detailing business and nearly everything else. Eventually, he got a second chance, started over, and built Nitpickin Mobile Detailing i...

Could Glue Pull Repair be the next big thing in collision repair? In this episode of the Auto Shop Marketing Pros Podcast, I sit down with Richie Powell of Coastal PDR Training to talk about Glue Pull Repair, or GPR, and why body shops and collision repair centers should be paying attention to this repair method. Richie has more than 26 years of experience in Paintless Dent Repair and shares how G...

How can your auto shop get more calls and customers from Google? In this episode of Auto Shop Marketing Pros, James Griffin hosts the August Auto Shop Growth Workshop with shop owners from across the USA. In it, he breaks down 5 things every auto shop should be doing to improve its online presence, get found by more potential customers, generate more leads, and increase car count. Whether you own...

In this episode of the Auto Shop Marketing Pros podcast, James Griffin breaks down how auto repair shops can use Google Ads to get in front of people who are actively searching for brake repair and other automotive services. Using Grand Rapids, Michigan as a real-world example, James looks at the actual search demand for brake repair and shows how shops can use Google Ads to appear in front of pot...

How do you take a family-owned body shop from a 3.0-star Google rating with just 11 reviews to nearly 400 reviews and a 4.9-star reputation? In this episode of the Auto Shop Marketing Pros Podcast, James Griffin sits down with Omar Ibraheem of Babylon Body Shop in Columbus, Ohio to talk about how he's helping grow the collision repair business his father started in 2010. Omar shares how Babylo...

Are you wondering why your auto shop isn't getting enough calls, estimates, or new customers? In this July 2026 Auto Shop Growth Workshop, James Griffin, founder of Auto Shop Marketing Pros, walks through the marketing strategies that are helping successful auto shops increase car count in today's competitive market. During this workshop you'll learn: • How to use the Auto Shop Growth Calculator t...

This episode is the audio of a Veteran's Day speech given by James F. Griffin to Ozark High School in Ozark, Missouri on November 11, 2025. Learn more or book a free strategy session at: ⁠⁠⁠⁠⁠⁠AutoShopMarketingPros.com⁠⁠⁠⁠⁠⁠ Whether you're just starting or scaling, this talk is packed with actionable steps to help you reach more customers fast. Auto Shop Marketing Checklist. This is a 70 p...

If you're an auto repair shop owner in Chicago — or any major city — this episode is for you. James Griffin, founder of Auto Shop Marketing Pros, breaks down how to get in front of the 565,000+ people actively searching for auto repair services in Chicago every month . Whether you're in a busy city or a small town, the same digital strategies apply. In this episode, you'll learn: How t...

Are you tired of spending money on Facebook ads that don’t work? In this episode, marketing strategist and Navy veteran James Griffin shares the top 5 Facebook ad types that are generating real leads for auto repair shops in 2025 — including: Auto body shops Paintless dent repair (PDR) businesses Collision centers Detailing shops Custom automotive shops What you’ll learn: The #1 most overlooked im...

Are you wondering why your auto repair shop isn’t getting calls—even though you’ve got a great-looking website or premium shop management software? In this episode, James Griffin walks you through real-world examples from a high-search-volume area where shops are still struggling to get leads. You’ll discover: The biggest misconception about websites and customer traffic Why Google Business and Fa...

Want to grow your auto repair, collision, PDR, or detailing shop? In this video, James Griffin from Auto Shop Marketing Pros held an online workshop with various auto shops across the country. He discussed the top auto shop marketing strategies that are working right now and how to implement them for your business. James breaks down how to get more customers by using Google Ads, Facebook Ads, and...

Want more customers for your car detailing shop or mobile detailing business? In this video, James from Auto Shop Marketing Pros breaks down how to use Facebook and Google Ads to drive consistent leads and grow your revenue. He walks you through real-world search data, ad strategies, and even a live demo of the Auto Shop Growth Calculator to show you how many leads you need to hit your monthly goa...

In this episode, James F. Griffin shares the top strategies that auto body, PDR, and auto repair shops are using to grow faster, get more leads, and increase car count in 2025. Book a free auto shop strategy session at: ⁠⁠AutoShopMarketingPros.com⁠ From Google Ads to Facebook lead forms to AI follow-up automation, this workshop walks you through step-by-step how to create a lead generation machine...

Learn the exact online marketing strategies for small businesses including auto body shops and auto repair shops. They are using to attract more leads, increase revenue, increase car count, and build a powerful online presence. In this SCORE Small Business Conference presentation, James F. Griffin—retired Navy Veteran, and founder of JM Pro Consulting and Auto Shop Marketing Pros—breaks down how t...

Graduation is often seen as the finish line—but what if it’s really just the starting point? In this episode, James F. Griffin challenges the idea that education ends with school. Drawing from real-life insights, he explains why personal growth is a lifelong pursuit and how one book, one podcast, or one idea could change the course of your life. Whether you’re graduating, starting a new chapter, o...

What does your front yard say about your life? In this episode, James draws a powerful parallel between maintaining a beautiful lawn and building lasting success. Whether in business, fitness, relationships, or faith—growth takes intention, time, and effort. Just like the best yards don’t flourish by accident, neither does a successful life. This springtime reflection will help you pause, reset, a...

What if you couldn’t speak the language—would you still start a business? In this episode, James shares a powerful encounter with a man who doesn’t speak English yet is thriving in the trades. It’s a real-world reminder that you don’t need perfect conditions to get started —you just need to take action. Whether you’re hesitating in business, fitness, or life, this story will challenge your excuses...

Want to grow your auto body or PDR shop in 2025? In this episode, we break down exactly how auto repair, collision, and dent repair shops can use Google Ads to generate more leads, more calls, and more booked appointments —without wasting money on ads that don’t convert. You'll learn: ✅ How to set up Google Ads for your shop the right way ✅ The best keywords & ad strategies for auto body...

uccess doesn’t come easy. It takes grit, determination, and a never-give-up attitude to achieve your goals. In this episode of Auto Shop Marketing Pros , I share powerful lessons from my time as a Navy pilot —from nearly failing out of flight school to overcoming challenges in survival swimming . These experiences taught me the importance of perseverance, persistence, and faith —lessons that apply...

In this inspiring episode, we sit down with Jarrett Ross, U.S. Air Force veteran, founder and Vice President of Virginia Dent, to explore his remarkable journey from an Air Force logistics specialist to a successful entrepreneur in the paintless dent repair (PDR) industry. Jarrett shares how faith, perseverance, and family have driven his 25-year journey, building a thriving business that combines...

Are you wondering if Facebook ads can bring customers to your auto shop? In this video, we break down how Facebook ads work, why they’re effective, and how to use them to generate leads for auto body shops, PDR, detailing, hail repair, and custom upgrades. Learn about lead forms, targeting strategies, budget recommendations, and proven ad examples that deliver results. If you’re ready to grow your...

Opportunities don’t wait—they come and go, sometimes never to return. In this episode, we dive into the importance of recognizing and seizing life’s biggest opportunities, whether in relationships, business, or personal growth. Discover why having clear goals and a plan is crucial to being prepared for the opportunities that come your way. In 2025, it’s time to dream big, set your goals, and be re...

As the year comes to a close, it’s time to reflect on your wins, lessons, and missed opportunities from 2024. In this episode, we explore how documenting your achievements and setbacks can create a roadmap for success in the new year. Whether you’re an auto shop owner, a business leader, or someone with personal fitness or relationship goals, this discussion will inspire you to take actionable ste...

In this episode, I wanted to talk real quick about TikTok and how it may be banned in the USA, how it impacts your business. Auto Shop Marketing Checklist.  This is a 70 point marketing checklist that covers everything you need to review your online presence.   ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Click here to get the checklist⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Just starting out your Auto service business...

I was able to attend (online) the 2024 Impact Leadership Conference . It featured: -John Maxwell -Ed Mylett -Chris Hodges Here are my key takeaways. Auto Shop Marketing Checklist.  This is a 70 point marketing checklist that covers everything you need to review your online presence.   ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Click here to get the checklist⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Just starting out your...