3-Minute Insights

How Walmart’s New Style & Trend Unit Changes Buying Decisions for Suppliers Walmart has reorganized beauty, apparel, and parts of home into its new Style & Trend business unit. Beauty, for example, now sits under style instead of health and wellness. What does that change for suppliers? Lainie Petersen talks with 8th & Walton's Terry Clear about what suppliers in these categories should watch for,...

Walmart Brand Registration Explained: 6-Digit vs 7-Digit Brand IDs (and How to Protect Your Listings) 8th & Walton's Joel Graham discusses Walmart's brand registration process, explaining the two separate brand registration numbers needed for Walmart: a six-digit Walmart brand ID issued by Walmart’s brand ID team (required to create items and to flag royalties) and the seven-digit USPTO trademark...

Walmart Digital Penetration, Content + Ads: How Suppliers Win on the Digital Shelf (with Sarah Shaddy) 8th & Walton’s e-commerce analyst Sarah Shaddy discusses the launch of 8th & Walton's new Digital Service and why Walmart digital penetration, defined as the share of a supplier’s Walmart sales that come from Walmart.com, is an increasingly important benchmark.

In this episode of 3-Minute Insights, we dive into the key takeaways from Walmart's recent Q2 earnings call and what they mean for suppliers. As Walmart's strategies evolve, suppliers must adapt by coming to the table with comprehensive plans that go beyond just product placement. We discuss the implications of Walmart Connect, pricing strategies, and the exciting news about Scintilla's upcoming a...

8th & Walton's Terry Clear discusses Walmart's efforts to speed up fulfillment using AI. Walmart's goal? Resilience and the ability to respond to unexpected changes... which means that suppliers have to get their AI processes up to speed and be accountable for any AI-related missteps.

Prime Day vs. Walmart Deals: Price Sensitivity, Cross-Shopping, and AI-Driven Discovery 8th & Walton's Terry Clear joins us to discuss a recent PYMNTS study on major summer sales, finding that 93% of consumers shopped either Prime Day or Walmart deals, while average spending fell at both retailers, potentially reflecting economic stress. The conversation also notes that 21% of shoppers used AI...

Walmart Product Content Rules: How to Write Compliant Product Titles & Descriptions. 8th & Walton's Joel Graham explains how suppliers can create Walmart-compliant product content, focusing on the product title (also applicable to descriptions/“romance paragraph” and key features).

In this episode, we break down what Walmart Canada suppliers need to know about the Blue Box program. 8th & Walton's Heather Reid explains how Canada’s Blue Box recycling program works, why Walmart is required to report packaging data, and how supplier fees help fund the system. More importantly, we dig into what’s changing: updated billing timelines, unexpected invoices, and the real impact o...

Walmart is rolling out three new shipping programs for suppliers, and they could significantly change how products move through the supply chain. 8th & Walton’s Terry Clear breaks down what suppliers need to know: ✅ Prepaid to consolidation: How shipping to a single consolidation center changes transportation costs—and what suppliers must evaluate before making the switch ✅ National PO (purc...

8th & Walton's Heather Reid discusses an important update for Walmart Canada grocery suppliers: the introduction of a new centralized Supply Chain Manager (SCM) role. (Important: This change only impacts Walmart Canada Suppliers!) You’ll learn: ✅ What the new Supply Chain Manager role is and how it changes your main point of contact ✅ How this shift is meant to improve consistency, accountab...

Walmart is rolling out digital shelf labels and the implications for suppliers are significant. In this conversation, 8th & Walton's Terry Clear breaks down what faster, more flexible price changes could mean for Walmart suppliers, especially regarding cost negotiations, promotional funding, and how they respond to competitive pressure. Key topics include: ✅ Why suppliers should start convers...

A recent U.S. Supreme Court ruling (Montgomery v. Caribe Transport II) has major implications for shippers, brokers, and carriers across the supply chain. 8th & Walton's Terry Clear breaks down the Court’s unanimous decision that freight brokers can be held liable for accidents involving the carriers they hire—and why that liability may extend beyond brokers to the suppliers who choose them. K...

How do you turn market data into a compelling case for expansion at Walmart? 8th & Walton's Sean Presley breaks down how suppliers can use geo-analysis and market performance data to identify and justify growth opportunities. For many suppliers, a line review is the only face-to-face time with a Walmart merchant. This is your opportunity to present a strategy for growth.

Before you even think about growth at Walmart, you have to prove you can execute.  8th & Walton's Sean Presley explains why operational excellence, especially OTIF (On Time In Full) and in-stock performance, is non-negotiable heading into a line review.

Preparing for a Walmart line review? It’s not just about showing your numbers—it’s about telling the story behind them. In this conversation, Sean Presley of 8th & Walton explains why metrics like units per store per week and total sales are only the starting point. Walmart merchants already have access to the data—what they need from suppliers is context, insight, and a clear narrative that c...

If your Walmart brand shop just looks like a product dump… you’re missing a huge opportunity. The best part? Fixing it costs nothing. 8th & Walton's Sarah Shaddy explains how.

In this 3-Minute Insights, 8th & Walton’s Sarah Shaddy breaks down simple but effective Walmart SEO best practices that can improve your product’s organic ranking. Learn how to balance keyword optimization with shopper-friendly content, avoid common mistakes like keyword stuffing, and make the most of your product titles, key features, and descriptions. If you’re looking to boost visibility an...

Free Walmart.com Image Fixes That Boost PDP Conversion 8th & Walton's Sarah Shaddy shares free ways suppliers can optimize Walmart.com product detail pages through better imagery. 

8th & Walton's Terry Clear discusses how Walmart suppliers should adjust inventory and forecasting to ensure compliance and strong sales. ------------------------------- Lainie : The latest frontier in the battle between Walmart and Amazon appears to be rural area delivery speeds. How should Walmart suppliers adjust inventory and forecasting as rural demand grows and delivery speeds increase?...

8th & Walton's Terry Clear explains that consumers are demanding more transparency about ingredients and nutrition. He encourages suppliers, especially in private label, to go beyond minimum FDA label requirements by leaning into clearer, front-of-pack communication. Visit our website: 8thandWalton.com

8th & Walton's Terry Clear discusses Walmart’s packaging overhaul of its Great Value brand as part of a broader push into private brands, alongside the rollout of bettergoods.

8th & Walton's Terry Clear explains how Walmart’s store-based marketplace fulfillment will impact Walmart suppliers.

8th & Walton's Heather Reid explains what happens when Walmart's system can't auto-match your invoice to a purchase order and receiving data. When the three-way match fails, your invoice enters research mode in APIS (Walmart’s Accounts Payable Inquiry System), requiring a human to perform a manual reconciliation.

When should you send your invoice to Walmart? 8th & Walton's Heather Reid breaks down Walmart’s recommended invoicing timelines, including ship date, Must Arrive By (MAB) date, and post-receipt invoicing, and explains what actually works best.

Part one of a three-part series on the most common questions that 8th & Walton's Heather Reid gets in her first meetings with suppliers. Confused about when to use APIS in Retail Link versus HighRadius? You’re not alone. In this clip, Heather Breaks down the key differences between Walmart’s Accounts Payable Inquiry System (APIS) and HighRadius, so suppliers know exactly where to go for invoic...