The Pam Speaks 2 You Podcast

Now, I want to start with a confession that I think a lot of you will recognize. Over the years, I have watched so many talented creative people spend weeks — sometimes months — agonizing over a logo. The colors. The font. Whether the little swoosh should go up or down. And then, once that logo is finally done, they sit back and say, "Okay. Now I have a brand." And I understand why. A logo is some...

How Independent Authors and Creative Professionals Can Break Out of the Same Old Routine Without Chasing Every Shiny Object. Welcome to Season 2, Episode 30 of the Pam Speaks 2 You Creative Business Podcast, the podcast for independent authors and creative professionals who are done playing small and ready to build something real. I am your host, Pamela Hilliard Owens, and I am so glad you are her...

I want to take you behind the curtain of my own brand. I am going to explain why "Branding and Marketing for the Rest of Us" is the right tagline for Pam Speaks 2 You, and why it fits the Branding and Marketing Academy Bundle so well, with its five eBooks and five courses. But this is not just a story about my business. Every single thing I walk through today is something you can use to look at yo...

In the Pam Speaks 2 You Branding and Marketing Academy, the VIP 8-week course "Build Your Creative Business" is designed for people who want/need to build their creative business from scratch. The VIP Course will be available starting October 15, 2026.

Welcome to the Pam Speaks 2 You Creative Business Podcast — the podcast for independent authors and creative professionals who are done playing small and ready to build something real. I am your host, Pamela Hilliard Owens, and I am so glad you are here with me today. Today we are talking about something that determines, more than almost anything else, how the last three months of this year go for...

Every September, I watch the same pattern play out among the independent authors and creative professionals I work with. The summer gets loose — travel, kids home from school, a slower inbox, permission to let a few things slide. And then Labor Day passes, the air changes just slightly, and there is this collective exhale where everyone looks around and asks the same question: where did the year g...

Most weeks, I hand you a strategy, a mindset shift, or a hard truth about pricing, marketing, or building your creative business the right way. Today, I want to do something more practical. I want to hand you a map. Because here is what I have noticed over the last several months: I talk about the Pam Speaks 2 You Creative Business Community constantly on this show. I mention the app. I mention th...

Today I want to talk about subtraction. I want to talk about the three things that, if you are doing them right now, are quietly working against every other good decision you are making in your creative business. Here is why this episode exists. I consistently talk to independent authors and creative professionals, and I keep noticing the same pattern. People are always looking for the next tactic...

Today's episode is one I have been turning over in my mind for a while, because it addresses something I hear from independent authors and creative professionals constantly — and not just from beginners. I hear it from people who have been doing this for years, people who have real talent, real products, and real effort behind them. And what they say, in different words and different tones — frust...

You finish a call with a prospect. It went great — they laughed at your jokes, they said "this is exactly what I need," and they said, "let me think about it and get back to you." And then... nothing. No email. No follow-up. Silence. If that's ever happened to you, I want you to know something right now: it probably wasn't your offer. It probably wasn't your price. It was something you did — or di...

Why (and How) to Review Your Goals Before the Month Ends Happy Tuesday! Quick question: when's the last time you actually looked at the goals you set for yourself — not the ones from January, the ones from this month — and asked, "How am I actually doing on these?" If you just got a little uncomfortable, good. Stay with me. That discomfort is exactly what today's episode is for. Welcome back to th...

Here's a question I want you to sit with before we even say hello. If a total stranger landed on your website, scrolled your Instagram, or picked up your book right now — could they tell, in about ten seconds, who you are, who your work is for, and why any of it matters to them? Not "sort of." Not "if they read three more posts." In ten seconds. If you hesitated even a little — good. Stay right th...

Welcome to Season 2, Episode 19 of the Pam Speaks 2 You Creative Business Podcast — the podcast for independent authors and creative professionals who are done playing small and ready to build something real. I am your host, Pamela Hilliard Owens, and I am so glad you are here with me today. Whether you are listening on the Pam Speaks 2 You app, Apple Podcasts, Spotify, YouTube, or wherever you ge...

Quick question. When was the last time you sat down to work on your book, your art, your business — and felt completely alone with it? No one to ask if the cover concept is working. No one to tell you the newsletter you spent three hours on this morning is actually pretty good. Just you, a blinking cursor, and a to-do list that never gets shorter. If that sounds familiar, stick around. Today I'm d...

Today's episode is one I have been wanting to do for a while, because it answers a question I get all the time from the people in this community: Pamela, what exactly is the PS2Y Branding and Marketing Academy, and is it right for me?   And my answer is almost always: yes. Yes, it is right for you. But I want to give you the full picture today — not just a quick pitch, but a real, honest conversat...

Independent authors can develop a cohesive personal brand that resonates with their readers. Elements in this episode include author platforms, visual identity, author voice consistency, and the fact that readers follow authors as much as they follow books. An audio course on this topic is available at pamelahilliardowens.com You can also listen to this episode on Apple Podcasts and Spotify.

Welcome to Pam Speaks to You, the podcast dedicated to helping independent authors and creative professionals build thriving businesses. I'm your host, Pamela Hilliard Owens, and today, with Season 2, Episode 14, we're tackling a topic that I believe is absolutely essential to your success and well-being: healthy boundaries in your creative business. If you're anything like me, you probably got in...

Welcome back to Pam Speaks 2 You, the podcast for independent authors and creative professionals who are done playing small and ready to build something real. I am your host, Pamela Hilliard Owens, and I am so glad you've decided to listen to Season 2, Episode 13. Now, I have to ask you something: When was the last time someone asked what you charge, and you felt that little flutter of panic? That...

Running a creative business is one of the most complex, rewarding, challenging, and meaningful things a person can do. And you deserve to do it with full visibility—not half-blind, hoping for the best. Your Monthly Business Review is not a chore. It's an act of respect for yourself and for the business you're building. It says, "I take this seriously." I'm paying attention. I'm in it intentionally...

Owens, your host, and today, in Season 2, Episode 11, we're tackling a question that comes up constantly with my clients: What's the real difference between task management and project management? And more importantly, which one do you actually need? If you're like most creatives, you've probably heard these terms thrown around interchangeably. Someone tells you to "use task management," another p...

Welcome back to the PS2Y Creative Business Podcast! I'm your host, Pamela Hilliard Owens, and today, for Season 2, Episode 10, we're diving into a conversation that could genuinely transform how you think about money in your creative business. As you may know, when we start a creative business, we're usually thinking about making amazing work—the art, the music, the writing, the design. But here's...

As you may know, I've woked with independent authors and creative professionals for almost 20 years on their branding and marketing efforts. When most people think of their btand, they think of visuals: the logo, the font, the color scheme. And while those elements are important, they're really just the packaging. To truly embody your brand means to live and breathe the values, personality, promis...

Hello, creative professionals! I'm Pamela Hilliard Owens, and today we're diving deep into a topic that could absolutely transform the trajectory of your creative business. We're talking about maximizing your efforts for success in the second quarter—and trust me, this timing matters more than you might think. In this episode, we're going to explore why Q2 is a golden opportunity, how to set S.M.A...

Welcome back to the Pam Speaks 2 You Creative Business Podcast. This is Season 2, Episode 7. I'm your host, Pamela Hilliard Owens, and today we're diving into one of the most powerful—and sometimes controversial—psychological triggers in modern marketing: FOMO, or Fear of Missing Out. Let's be honest. We've all felt it. That little pinch of anxiety when we see a notification that something exclusi...