The 1% Edge

In this episode of the 1% Edge podcast, host Carlos Nouche speaks with Lisa S. Jones, founder and chief I-mail officer at I-mail Inc., about the challenges of email communication in a world overwhelmed by messages. They discuss the importance of standing out in crowded inboxes, the effectiveness of video in email, and strategies for creating engaging content. Lisa shares insights from her entrepre...

In this episode of the 1% Edge podcast, host Carlos Nouche engages with Josh Mechanic, Director of Enterprise Sales at Level Access, to explore the importance of mastering one's mindset through personal and professional values. Josh shares his four personal values—family first, integrity, lifelong learning, and having a plan—and discusses how these values guide his professional life. He emphasizes...

In this episode of the 1% Edge podcast, Carlos Nouche and Dr. Mary Odafe delve into the psychology of motivation, decision-making, and the parallels between sales and therapy. Dr. Odafe shares insights from her expertise in motivational interviewing, emphasizing the importance of understanding values and facilitating change. The conversation explores how intrinsic motivation drives behavior, the c...

In this episode of the 1% Edge podcast, Carlos Nouche speaks with Judy Shapiro, CEO of Topic Intelligence, about the intricacies of B2B acquisition marketing. They discuss the dual aspects of acquisition—demand generation and lead generation—and the challenges posed by traditional ad tech. Judy highlights the need for a shift from targeting personas to focusing on relevant topics that drive engage...

In this episode of the 1% Edge podcast, Carlos Nouche speaks with Dustin Cosgrove about the realities of navigating the startup world. They discuss the challenges of starting from ground zero, the importance of creating a go-to-market plan, and the necessity of understanding market fit. Dustin shares insights on the work environment in startups, the struggle for work-life balance, and the signific...

In this episode of the 1% Edge podcast, Carlos Nouche speaks with Patrick McKelvie, Vice President of Sales at Remote, about the challenges and opportunities of hiring and developing talent in a remote work environment. They discuss the importance of compliance with international employment laws, building a strong remote culture, and the significance of personal connections and communication in a...

In this episode of the 1% Edge Podcast, host Carlos Nouche and guest Tim O'Neil discuss the common mistakes high-growth companies make while scaling. They explore topics such as misaligned expectations in hiring, the importance of honest feedback, setting realistic goals, and the balance between process and flexibility. Tim shares insights from his experience in SaaS companies, emphasizing the nee...

In this episode of the 1% Edge podcast, Carlos Nouche speaks with Jessica Perri about the importance of finding balance in modern life. They discuss how to manage time effectively, the significance of setting micro goals, and the impact of generational differences in the workplace. Jessica shares her personal journey, emphasizing the need for self-awareness and the value of overcoming challenges....

In this episode of the 1% Edge Podcast, Carlos Nouche and Mike Hohner discuss the principles of value-based selling, emphasizing the importance of understanding customer needs, storytelling, and effective communication across generations. They explore strategies for building trust, the significance of research and preparation, and the need for sales professionals to adapt to the preferences of the...

In this episode of the 1% Edge podcast, Carlos Nouche and Scott Reynolds discuss the intricacies of leveraging CRM and the broader revenue tech stack to drive measurable business impact. They explore the importance of proper implementation, the role of AI in enhancing CRM efficiency, and the essential tools that form a successful tech stack. Scott shares his journey in the revenue tech space and e...

In this episode of the 1% Edge podcast, Carlos Nouche speaks with Kahlil Trocmé, head of business development at Factored, about effective strategies for maximizing business development efforts. They discuss the importance of understanding ideal customer profiles (ICP) and buyer personas, the role of playbooks in sales, effective messaging, outreach strategies, and the impact of technology on sale...

In this episode of the 1% Edge podcast, Carlos Nouche speaks with Jeff Hoffman, a Chief Revenue Officer with extensive experience in B2B software companies. They discuss the challenges faced by these companies in generating revenue, emphasizing the importance of product-market fit, understanding buyer expectations, and building a qualified sales pipeline. Jeff introduces his Hoffman method, which...

In this episode of the 1% Edge podcast, host Carlos Nouche speaks with Ryan Avery, a world-renowned public speaker and communication expert. They delve into the essence of effective communication, discussing its importance in leadership, the role of energy and tone, and the significance of simplicity in messaging. Ryan emphasizes the need for adaptability in communication styles based on the audie...

In this episode of the 1% Edge podcast, host Carlos Nouche speaks with Tara Rego, a former Army Airborne Sergeant turned Director of Strategic Partnerships at Spectrum Reach. Tara shares her journey of overcoming adversity through visualization, resilience, and grit. She discusses her experiences in the military, her transition to a career in automotive sales, and the importance of listening and h...

Mike Bosworth - Author, Speaker, and Sales Philosopher.   Topic - Why Sales Training Fails for 80% of the Attendees. Why building trust and rapport is critical before jumping into discovery. Connect with Mike Bosworth on LinkedIn: https://www.linkedin.com/in/mikebosworth/ We hope you enjoyed!  - Carlos and the 1% Edge Team Don't forget to like and subscribe to never miss an episode! #AI #artificia...

In this episode of the 1% Edge podcast, Carlos Nouche and Josh Klatz discuss the importance of betting on oneself, overcoming imposter syndrome, and the significance of continuous improvement in both personal and professional life. They explore how language impacts sales, the role of surroundings in shaping success, and the necessity of learning from experiences. Josh shares insights on building c...

In this episode of the 1% Edge Podcast, host Carlos Nouche speaks with Ben Timm, a former Marine and current senior sales director at eGym, about the importance of health and fitness in professional life. They discuss how to define health and fitness, the barriers many face in maintaining a fitness routine, and practical tips for integrating fitness into a busy schedule. Ben emphasizes the mental...

In this episode of the 1% Edge podcast, Carlos Nouche speaks with Kyle Dellipoali, Director of Sales at Erpley, about the critical role of prospecting in sales. They discuss the importance of building a qualified pipeline, the challenges of cold outreach, and the necessity of persistence and consistency in prospecting efforts. Kyle shares insights on effective outreach strategies, the significance...

Welcome to the first episode of The 1% Edge with Carlos Nouche!  In this episode of the 1% Edge podcast, host Carlos Nouche speaks with Chad Sanderson about the transformative impact of AI on both business and personal lives. They discuss the rapid evolution of AI technology, the challenges organizations face in adopting it, and the importance of integrating the human element into AI strategies. C...