Social Commerce

Jake and Madison walk listeners through Dr. Jim Barry’s MBA-level course on social commerce, using his book *The Social Commerce Ecosystem* as the backbone. They unpack how the course traces the $2+ trillion shift from search-driven e‑commerce to feed-driven, creator-led, and immersive commerce; how relationship-based, omnichannel experiences replace old-school funnel thinking; and how students le...

Most brands are trying to be everywhere at once—and burning out their teams in the process. In this episode of Social Commerce, Jake and Madison break down a practical framework for choosing where your brand truly belongs online. Drawing from Module 1 Unit 3 of The $2 Trillion Shift: Social Commerce in 2026, they walk through the five dimensions of platform fit—audience alignment, product-content...

In this episode of the Social Commerce series, Jake and Madison break down Module 2: how creators became the new storefront in today’s digital economy. Aimed at MBA and graduate marketing students, this conversation unpacks why the path to purchase increasingly runs through creators rather than traditional retail and advertising. They explore the “scroll, trust, buy” funnel, examine how parasocial...