Potty Talk - The Podcast for Plumbing Business Owners

What happens when a plumber and a dietitian join forces? A whole lot more than you think…In this powerful episode of Potty Talk, Richard sits down with James and Michelle Hill — a plumbing power couple who took a leap of faith, went all-in on their business, and transformed their life forever. James (aka “The Aussie Plumber”) shares how he went from high-paid tech to burned-out and ready to start...

Too many guys are still believing the lie that customers won’t pay higher prices. Listen—if someone’s calling a plumber, they’re already sold. Nobody wakes up hoping to drop cash on plumbing, but when they need it, they need it now. You’re not selling copper or PVC—you’re selling today. You’re selling their time, their peace of mind, their life back. And if you show up looking like a garage sale,...

Still complaining that there’s no money in plumbing? Truth is, you’re sitting on a goldmine—you’re just digging in the wrong spot. If you’re stuck in remodels or new construction, it’s time to pivot to residential service and start charging what you’re actually worth. In this episode, we break down how to know your honest hourly rate, factor in every cost of doing business (yes, including your tim...

Still believe there aren’t any good plumbers out there? That myth is costing you time, money, and freedom. In this episode, we show you how to attract the right people—plumbers who want security and a future—not just a paycheck. Then we tackle the real issue: you. If you’re still stuck thinking no one can do it as well as you, you’re the bottleneck. Systemize your business, lead like an owner, and...

Still buying into the myth that there just aren’t enough good customers out there? That’s the biggest lie in plumbing—and it’s keeping too many pros stuck, broke, and burnt out. In this episode, we’re busting that myth wide open and showing you why the right customers aren’t calling—not because they’re not out there, but because you’re not showing up for them the right way. If you want a schedule...

Most plumbing business owners think the biggest challenges come from the economy, the competition, or their tools. Truth is, the real traps are much closer to home—and they’re silently holding you back from the business (and life) you really want. In this episode of Potty Talk, we’re digging into the hidden habits, mindsets, and money moves that keep good plumbers chained to the grind instead of b...

If you’re still answering phones, running parts, and doing every little task in your plumbing business, you’re burning up the most valuable asset you have—your time. In this episode of Potty Talk, I’m showing you how to make one of the most liberating shifts in your business: buying back your time. We’ll talk about why your time is worth far more than you realize, how to delegate in a way that act...

In this episode of Potty Talk, Richard reveals one of the most dangerous—and least talked about—threats to your plumbing business: people in your life who don’t share your vision. They might love you, they might be your friends, they might even mean well… but their doubts, fears, and small thinking can quietly pull you off track. You’ll discover how to spot these hidden dream-killers, protect your...

Most plumbing business owners are stuck in the same trap—they’re running their business with a tradesman’s mindset. And it’s costing them big time. In this episode of Potty Talk, Richard pulls back the curtain on why your words, your appearance, and your focus matter way more than your technical skills. This isn’t about turning wrenches—it’s about turning your business into a profit machine!🚀 JOI...

Negative reviews can feel like a punch to the gut, but they don’t have to ruin your plumbing business. In this episode of Potty Talk, Richard Behney shares a step-by-step strategy for handling negative reviews with professionalism and turning them into opportunities to build trust and improve your reputation. Learn how to respond effectively, minimize damage, and even win back unhappy customers. W...

The industry is shifting fast—tariffs, inflation, and AI are impacting how plumbing businesses operate. In this episode, we break down how to stay profitable, competitive, and ahead of the curve in 2025.🚀 JOIN MY FREE COMMUNITYhttps://www.skool.com/million-dollar-plumber/about📱BOOK YOUR FREE CALLhttps://www.milliondollarplumber.com/call

Think social media isn’t for plumbers? Think again! In this episode of Potty Talk, Richard Behney shows you how to use Facebook and Instagram to attract more customers, build trust, and grow your plumbing business. Richard breaks down simple, actionable strategies that actually work. Whether you're new to social media or want to take your efforts to the next level, this episode will help you t...

If your plumbing business feels more like babysitting than leading, it’s time to fix the culture. In this episode, Richard Behney reveals how to build a mission-driven plumbing team that shows up, buys in, and plays to win. We’re talking real leadership—setting non-negotiables, firing fast when it’s wrong, and building a locker room mentality that attracts A-players. You don’t need more bodies—you...

Want more phone calls for your plumbing business? This episode breaks down how OKLocal is helping plumbers rank on voice search platforms like Siri, Alexa, and Google Assistant—and turn that visibility into real local leads. We sit down with the team from OKLocal to reveal how their smart tool:Gets your plumbing business listed across 300+ directoriesRanks you on 5 major voice-search platformsMoni...

This Independence Day weekend, it’s time to declare your freedom—not just as a citizen, but as a business owner! In this special episode of Potty Talk, Richard Behney dives into the systems, tools, and strategies you need to break free from the daily grind of your plumbing business. Learn how to build a business that doesn’t rely on you 24/7, so you can enjoy more time with your family, pursue you...

Running a plumbing business is hard work, but it shouldn’t cost you your personal life. In this episode, Richard Behney gets real about the challenges of achieving work-life balance as a plumbing business owner. Learn how to set boundaries, delegate tasks, and prioritize what matters most—both in your business and at home. If you're feeling stretched too thin, this episode is a must-listen!🚀...

Your plumbing techs are the backbone of your business—are you setting them up for success? In this episode, Richard Behney shares his proven strategies for training plumbing techs to deliver exceptional service, improve efficiency, and represent your brand with pride. Whether you’re onboarding new hires or building up your current team, this episode will help you create a rockstar crew that drives...

A strong brand is the key to standing out in a crowded market. In this episode of Potty Talk, Richard Behney walks you through how to create a plumbing brand that customers trust and remember. Learn how to define your unique selling proposition, build credibility, and turn satisfied customers into raving fans. If you want to attract the right customers and grow your business, this episode is for y...

Are you holding your plumbing business back without realizing it? In this episode, Richard Behney uncovers the top 3 mistakes plumbing business owners make—and, more importantly, how to fix them. From pricing errors to poor hiring decisions, this episode is packed with actionable advice to help you avoid costly missteps and grow with confidence.🚀 JOIN MY FREE COMMUNITYhttps://www.skool.com/millio...

Want to make 2025 your most profitable year yet? In this episode, Richard Behney reveals practical tactics to increase your plumbing business profits. Discover how to streamline operations, reduce unnecessary expenses, and upsell your services without compromising customer satisfaction. Whether you're a seasoned business owner or just starting out, these tips will help you take your profits to...

The age-old debate: flat rate or hourly pricing? Which one is better for your plumbing business? In this episode, Richard Behney dives into the pros and cons of each pricing strategy, helping you decide which approach works best for your business. Learn how to price your services to maximize profitability without losing customers. Tune in to nail down your pricing strategy once and for all!🚀 JOIN...

Are you struggling to keep your phone ringing? In this episode of Potty Talk, host Richard Behney shares 3 proven strategies to help plumbing business owners attract more customers in 2025. From leveraging digital marketing tactics to building strong referral networks, these tips will help you dominate your local market and keep your schedule full. Don’t miss these actionable insights to grow your...

ALWAYS be hiring! But between chasing leads, managing jobs, and keeping customers happy, finding time to build your team can feel impossible. In this episode of Potty Talk, we're joined by the team from Eddy, the all-in-one HR platform that helps plumbing business owners hire, onboard, manage, and pay employees—all in one easy system. No more juggling paperwork or stressing over payroll.✅ Lea...

Thinking about selling your plumbing business? Whether you're planning your exit now or years down the road, you need the right strategy to get the best deal. In this episode, I sit down with the experts at Commonwealth M&A, LLC to break down everything you need to know about selling your business for maximum value.🚀 JOIN MY FREE COMMUNITYhttps://www.skool.com/million-dollar-plumber/about📱BO...

Ever wonder what REALLY goes down when plumbing business owners join Success Academy? 💥 In this power-packed episode of Potty Talk, we’re pulling back the curtain and sharing raw, unfiltered transformation stories from real members who took their struggling businesses and turned them into thriving, money-making machines. No fluff. No theory. Just real plumbers, real results. 💪 Whether you’re gri...