Measure Success Podcast

Would you rather have a million listeners who never buy, or 300 who can sign a six-figure deal? In this episode of the Measure Success Podcast, I sit down with Guillaume Jouvencel, co-founder of GHA Marketing, to discuss B2B podcasting, why vanity metrics miss the point, and how trust wins in the age of AI search. Episode highlights: • Why a B2B podcast is a relationship tool, not just a brand pla...

Is your team accidentally leaking company data into ChatGPT right now? In this episode of the Measure Success Podcast, I sit down with Chris Carter, Chairman and CEO of Approyo, to discuss the hidden risks of AI data privacy, the difference between open and closed AI systems, and how one employee's mistake led him to build a tool used across seven retail organizations. Episode highlights: • The 22...

Think your book is going to sell itself? The average self-published title sells fewer than 50 copies. In this episode of the Measure Success Podcast, I sit down with Stephanie Chandler, founder of the Nonfiction Authors Association and author of The Nonfiction Book Marketing and Launch Plan, to discuss the brutal realities of book marketing, why AI should never write your book, and how authors act...

Why do 85% of employees have no idea what their company's strategy actually is? In this episode of the Measure Success Podcast, I sit down with Evan Campbell, a former Green Beret and seasoned technology executive who founded Chinook Ranch Consulting, to discuss why most strategies fail, the real difference between OKRs and old-school MBOs, and what it actually takes to get a strategy executed ins...

Are you still selling the way you did in 2022? Frank Sondors says that's why you're falling behind. In this episode of the Measure Success Podcast, I sit down with Frank Sondors, co-founder and CEO of Salesforge, to talk about how his company went from $3M in year one to running 10 AI agents across its go-to-market team, why the best salespeople are the ones adopting AI fastest, and what's actuall...

Most people build their financial plan backward. In this episode of the Measure Success Podcast, I sit down with Mando Sallavanti, CFP, certified exit planning advisor and founder of Freedom Path Wealth, to discuss why goals have to come before tactics, how to give yourself permission to actually spend the money you worked for, and what really changes a client's behavior. We cover: • Why the order...

Private equity wants to buy you before you know what you're worth. In this episode of the Measure Success Podcast, I sit down with Tom Bradbury, founder and CEO of Broad-Gauge, an execution risk intelligence platform, to discuss how to prepare your business for a sale, why execution risk is the earliest warning sign leaders miss, and how to de-risk before you ever hire an investment banker. We cov...

What if leadership was never about the title? In this episode of the Measure Success Podcast, I sit down with Dr. Seger Morris, DO, MBA — osteopathic physician, healthcare executive, and author of the new book Let Me Lead — to talk about why impact doesn't wait for a title, how to escape the "experience bias," and what AI means for the next generation of leaders. We cover: • Why leadership is an a...

AI is writing your reputation right now, whether it's accurate or not. In this episode of the Measure Success Podcast, I sit down with Dave Fulk, entrepreneur, investor, and CEO of Reputation Rhino, to discuss why your online reputation now decides more sales than your pitch does, how AI is rewriting the story people find about you, and what leaders can do to take control of it. Episode highlights...

Most people are told real estate is all about location. What if that's the wrong rule? In this episode of the Measure Success Podcast, I sit down with Dr. Axel Meierhoefer, former German Air Force fighter pilot and founder of Ideal Wealth Grower, to discuss how to build real estate wealth that replaces earned income and buys back your time. Episode highlights: • Why performance beats location when...

In a world drowning in AI content, why do humans still only buy from humans? In this episode of the Measure Success Podcast, I sit down with Robb Fahrion, Co-Founder and CEO of Flying V Group, to discuss how trust and authenticity win in the AI age, why he signed a high-rent office lease when everyone else went remote, and what small businesses must do to get found as search shifts from Google to...

What if the crash that almost killed your company was the best thing that ever happened to it? In this episode of the Measure Success Podcast, I sit down with Dan Novaes, co-founder and CEO of Mode Mobile, to discuss surviving a near-collapse after explosive growth, pivoting from growth-at-all-costs to profitability, and building a community-driven company that pays users for their screen time. Ep...

Most CPA firms are terrified of AI. We used it to go from 2 employees to 10 in one year. In this episode of the Measure Success Podcast, I sit down with Tommy Breedlove, CPA-turned-executive-coach and bestselling author of Legendary, to talk about the fear driving business owners right now, why AI still gets the basics wrong, and why reinvesting in yourself might be the only real hedge against an...

SEO is dying. Do you know what's replacing it? In this episode of the Measure Success Podcast, I sit down with Jimi Gibson, VP of Brand Communication at Thrive Internet Marketing Agency, TEDx speaker, and former professional magician, to discuss how AI search is replacing traditional SEO and what business owners must do now to stay visible. Episode highlights:  Why 60% of Google searches now end i...

Is it really possible to pay almost zero in taxes, legally? In this episode of the Measure Success Podcast, I sit down with Bronson Hill, founder and CEO of Bronson Equity and author of Fire Yourself, to discuss how high earners legally reduce their taxes, the real estate professional designation, oil and gas investing, and why most CPAs never find these strategies. Episode highlights: How a coupl...

AI just handed you 100 leads. That might be the worst thing that could happen to your business. In this episode of the Measure Success Podcast, I sit down with Gal Borenstein, founder and CEO of The Borenstein Group and author of Beating Goliath with AI, to discuss why more leads won't grow your business, how small companies can out-position much bigger competitors, and what replaces traditional S...

Most business owners celebrate the sale. Most also regret it. In this episode of the Measure Success Podcast, I sit down with Bob Bedritis, founder and managing director of Oswego Private Wealth Management and a certified exit planning advisor, to discuss why nearly 75% of owners regret selling their business, the "wealth gap" that blindsides them, and how to plan the most important act of your li...

What is wealth really for? In this episode of the Measure Success Podcast, Carl sits down with Tyson Ray, CEO and Founding Partner of Form Wealth Advisors, to discuss building wealth that creates a better life. Tyson shares lessons from his career helping business owners, a powerful experience in Israel that reshaped his perspective, and why financial success should always support purpose, relatio...

What happens after you achieve financial success? In this episode of the Measure Success Podcast, Carl sits down with Mark Podolsky, known as "The Land Geek," to discuss passive income, AI, entrepreneurship, and finding purpose beyond financial success. Mark shares how he transitioned from investment banking to building a successful land investing business and explains why creating systems is the...

Are you building, coasting, or struggling? In this episode of the Measure Success Podcast, Carl J. Cox welcomes confidence coach Scott Ballard for a conversation about the mindset of today's entrepreneur. Scott explains his "Day 1, Day 2, Day 3" framework and why many business owners become stuck between growth and decline. The discussion covers courage versus confidence, the importance of telling...

Networking is not about collecting business cards. It is about building relationships that create measurable business growth. In this episode of the Measure Success Podcast, Donnie Boivin, founder of Success Champion Networking, shares how business owners can stop wasting time networking and start building systems that generate real ROI. In this conversation we discuss: • Why most networking group...

AI is moving faster than most businesses realize. In this episode of the Measure Success Podcast, Trent Gillespie, former Amazon executive and CEO of Stellis AI, breaks down what business leaders need to understand about AI agents, automation, and organizational readiness. We discuss: • Why prompts are no longer the main conversation • How AI agents are changing work • What leaders should do to pr...

In this episode of the Measure Success Podcast, Carl J Cox talks with Ryan Hogan , founder and CEO of Talent Harbor , about entrepreneurship, leadership, recruiting, and recovering from failure. Ryan shares the story of building a zombie-themed event company that scaled quickly before collapsing into bankruptcy. He explains the stress, lessons, and rebuilding process that followed. He also discuss...

In this episode of the Measure Success Podcast, Carl J Cox talks with Rich Kahn, CEO and co-founder of Anura.io, about entrepreneurship, leadership, company culture, and digital ad fraud. Rich shares lessons from building multiple successful technology companies over the past three decades while staying committed to family and long-term relationships. The conversation covers leadership, work-life...

In this episode of the Measure Success Podcast, Carl talks with Trey Taylor about the real impact of AI on business today. AI is not coming, it is already reshaping how companies operate, compete, and grow. Trey shares how AI tools can replace entire workflows, reduce costs, and unlock new value in minutes. One example: AI identified over $146K in financial adjustments, adding more than $1.5M in v...