Massage. Business. Success.

What would you do if your hands gave out tomorrow? In this deeply personal and eye-opening episode, Amy Bradley Radford shares the hard-learned lessons from over 30 years in massage therapy—including three career-altering surgeries, full-blown burnout, and the painful wake-up call that made her rethink everything. You’ll hear: What happened when Amy walked away from massage—and why she came back H...

In this episode of the Massage Business Success Podcast, host Amy Bradley Radford delves into the art of client retention by mastering the understanding of client expectations. Discover why new techniques aren't the key to repeat business, but rather the ability to listen and interpret what clients truly want from their massage experience.  Amy shares insights on how to align your skills with...

Are you feeling stretched too thin, running on empty, or wondering where all your hard work is actually going? In this empowering and honest episode, Amy walks you through a candid, interactive audit of your massage business—helping you identify where time, energy, and money are slipping through the cracks. Because here’s the truth: most massage therapists aren’t failing… they’re just leaking. Thi...

In this heartfelt and illuminating episode, Amy Bradley Radford speaks to every massage therapist, healer, and intuitive business owner who has ever whispered to themselves, “This doesn’t feel like me anymore.” If you’ve built your business with grit and grace, only to find that it no longer fits who you’ve become—this is your gentle permission slip to change. Amy walks you through the quiet signa...

If you’ve ever done a happy dance (on the inside) when a client cancels... this one’s for you. You’re not lazy. You’re not broken. You’re just a massage therapist whose nervous system is waving a tiny white flag—and it’s time we talked about it. In this raw, real, and ridiculously relatable episode, we’re diving into the secret sigh of relief that happens when your schedule “accidentally” opens up...

Are you a massage therapist drowning in laundry instead of living your life? In this game-changing episode, we explore how outsourcing your massage laundry can unlock time freedom, reduce burnout, and boost your business profits. Join Amy and special guest David Laing as they dive into the real cost of DIY laundry — and how reclaiming your energy can transform your massage therapy career. From min...

Feeling like your massage business is running you instead of the other way around? It’s time to flip the script. In this high-energy episode, we’re digging into why you’re stuck in energy debt—and how to break free without grinding harder. You’ll learn simple ways to protect your energy, boost your income, and start running a business that actually supports you. We’ll talk energy conservation hack...

Bridging the Gap: From Struggling Therapist to Successful Massage Business Owner No one tells you that after massage school there is this a gap— this space of time between graduating and actually becoming a thriving business owner. In this episode, Amy breaks down why that gap exists, how to navigate it, and what new (and struggling) therapists need to succeed faster. You’ll learn: It doesn’t have...

Is your massage schedule running you into the ground? Are you stuck in the cycle of unpredictable income, awkward gaps between appointments, and burnout creeping in no matter how full your calendar is? In this episode, Amy gets real about one of the most impactful business strategies she’s ever implemented: The Power of the Hour. It’s not about working more—it’s about working smarter by standardiz...

This week on the podcast, Amy is joined by the brilliant and intuitive Hannah Van Woert—founder of Meteor Street Studio, expert Showit website designer, and brand strategist with a knack for turning scattered online spaces into stunning, soul-aligned client magnets. Together, they dive into the science of first impressions and how your website might be silently pushing away your dream clients. Fro...

In this episode of the Massage Business Success podcast, host Amy breaks down the real secret to creating loyal, repeat clients—and it's not about marketing, membership programs, or finding "ideal" clients. Instead, it's about understanding and meeting client expectations through the power of touch. Amy shares key insights from her experience, including six essential questions every therapist shou...

In this episode, I sit down with the incredible Gael Wood—massage therapist, writer, educator, business mentor, and coach—to explore how to make marketing fun instead of frustrating. Gael shares her journey of turning marketing from a dreaded chore into a creative, engaging process that actually fuels business growth. We dive into mindset shifts, simple strategies, and practical tips that help mas...

In this episode, we talk about  a very real issue in our field; BURNOUT. In my coaching business, I get calls from therapists  who don't know how to get out out of or away from being burned out - they want OUT the situation they find themselves in. These amazing people are overwhelmed and need to change but have no idea where to start.  As I will talk about in this podcast, bur...

In this episode, Amy talks about how to take your massage business from where it is, right at this moment, and learn how to make it soar! With the LAUNCH Your Massage Business coaching program, you can learn how to leverage what Amy calls the 3 "R's" - Referrals, Repeat Clientele, and Revenue  - the key pieces to your business. Understanding how to work with the 3 R's helps solopreneur massag...

In this episode of the Massage Business Success podcast, titled "Massage Table Talking Etiquette (A.K.A. Shut Up and Rub)," host Amy Bradley Radford discusses the nine "unspoken rules" of communication etiquette during massage sessions.   LAUNCH your massage business! Episode Description: Join Amy Bradley Radford as she delves into the essential "unspoken rules" of communication etiquette at...

In this episode of the Massage Business Success Podcast, host Amy Bradley Radford dives into the essential topic of understanding your value as a massage therapist. Whether you're just starting out or a seasoned pro, recognizing and embracing your worth is crucial for building a thriving practice. Amy shares practical strategies on how to raise your rates confidently, communicating with clients, a...

In this kickoff episode, meet your host, Amy Bradley Radford —a seasoned massage therapist turned business coach, educator, and fierce advocate for helping massage professionals build sustainable, successful practices they love. Amy shares how years of navigating the highs and lows of private practice led her to develop real-world business systems and mindset strategies that actually work in the m...