Massage. Business. Success.

What if manifesting a full massage schedule had less to do with hoping more clients showed up and more to do with knowing exactly what you were trying to fill? When I first started my massage practice, I used a paper planner and a Sharpie to mark every appointment I wanted filled. I did not realize it at the time, but that simple habit changed the way I looked at my business. Instead of staring at...

Are you marketing your massage business — or are you simply doing more marketing activities? There is a difference. For Episode 41, I'm bringing back my friend Paige Rowberry. Paige works professionally in marketing, she's also a massage therapist, and she was one of the people who pushed me to finally start this podcast almost two years ago. What makes her perspective so interesting is that altho...

Maybe I should just get a job. It's a thought that runs through the minds of a lot of self-employed massage therapists—but what are you actually looking for when you think about leaving? More security? A predictable paycheck? Retirement? Time off? A way to earn more without asking your body to do more? In Episode #40, Amy looks at what happens when a massage therapist becomes successful enough to...

If you work with clients who come to you because they're in pain, how do you really know whether the massage you just gave worked?   A client can get off your table and tell you they feel better. Your hands may tell you the tissue changed. Their range of motion may improve. But what actually happened to the pain they came in with—and did that change last? In this PPS episode, Amy shares the p...

Professional growth in massage therapy doesn't always mean climbing higher, collecting another certification, adding more clients, or working more hours. Sometimes growth means going deeper—becoming more intentional about your skills, your professionalism, the experience you create for your clients, and the value of every hour you choose to work. In this episode, Amy explores what happens after yo...

What if the problem isn't that you need to work harder—but that the business you've built no longer works for you?   In the very first Amy's Corner , Amy shares a small change she recently made in her own business: moving the Massage. Business. Success. podcast from Monday to Tuesday. What sounds like a simple scheduling decision revealed a much bigger lesson about business ownership. Sometim...

PPS Episode 2: The Forces Behind Pain Why can a muscle feel incredibly tight when it is actually being held in a lengthened position? Why can working somewhere far away from the painful area sometimes change the pain almost immediately? And why does tissue we work over and over sometimes seem to come right back?   Those were some of the questions that led me toward Pain Patterns & Solutio...

Most massage therapists don't struggle because they aren't talented.   They struggle because no one ever taught them how to think like the owner of a business. In this episode, Amy explores one of the biggest mindset shifts every massage therapist must make: the difference between working in your business and leading your business. You'll learn why so many therapists unknowingly become employ...

How does a massage therapist become a business coach... without ever planning to? In this personal episode, Amy shares the story behind her journey—from teaching continuing education classes, to coaching massage therapists around the world, to discovering something much bigger than she ever expected. What started as individual conversations about referrals, pricing, schedules, repeat clientele, an...

Graduating from massage school is exciting—but for many therapists, it's also where the biggest surprises begin. In this conversation, Amy Bradley Radford sits down with educator, school owner, business owner, and industry leader Shelle Hagen to explore what really happens after graduation and why technical skill alone isn't enough to build a thriving massage career. Together they discuss the gap...

For years, people have asked me one question:   "Amy, what exactly is Pain Patterns & Solutions?" I finally realized I couldn't answer that by teaching techniques. Before I could explain what PPS is, I needed to explain why it exists. In this first episode of a new monthly PPS series, I'm taking you back to the beginning of my journey—back to the questions that changed the way I see the b...

When we graduate from massage school, we expect our career to grow as our skills improve. But what many of us discover is that every stage of our career asks something different of us. In this deeply personal episode, I share the lessons I wish someone had taught me during those first few years when I was trying to make sense of massage therapy, business, confidence, professionalism, and what it t...

When I graduated from massage school, I believed becoming a better therapist meant learning more techniques. For years I chased continuing education, certifications, and better answers—hoping the next class would finally give me the confidence I was looking for. But somewhere along the way, I realized the biggest lesson of my career wasn't another technique. It was learning how to think differentl...

Most massage therapists think a full schedule comes from better marketing, more social media, learning another technique, or somehow working harder than everyone else. But after more than 30 years as a massage therapist, educator, business coach, and practice owner, I've discovered something very different. The therapists who stay busy year after year aren't necessarily the most talented, the most...

As therapists, many of us spend years collecting techniques, certifications, and treatment approaches, hoping the next tool will finally provide the answers we're looking for. In this episode, I sit down with physiotherapist, strength coach, and founder of the Advanced Movement Therapist (AMT) Certification, Tom Swales, for a fascinating conversation about assessment, critical thinking, recovery,...

Most massage therapists are tracking their schedule, their clients, and how exhausted they feel at the end of the week… but not their numbers. And if you’re trying to build a business that actually supports you long term, eventually you have to stop guessing financially. In this episode, I sit down with Danielle Hayden, founder of Kickstart Accounting, to talk about the emotional side of money, wh...

Most massage therapists don’t have a tax problem… they have a system problem. In this episode, Amy Bradley Radford breaks down why tax season feels so overwhelming—and why it has very little to do with taxes themselves. If you’ve ever found yourself scrambling in March, missing deductions, unsure where your money went, or feeling like your business isn’t actually supporting you the way it should,...

If you are a massage therapist struggling with schedule management, client communication, or keeping your calendar full, this episode will help you understand what’s really happening behind the scenes. In this episode of the Massage Business Success Podcast, Amy breaks down one of the most overlooked skills in running a successful massage practice: managing your schedule as a professional service...

Most massage therapists have a menu. Very few are actually using it to build their business. In this episode, I’m breaking down one of the most overlooked business tools in the massage industry: your menu. Not as a laminated sheet of services. Not as a list of everything you’ve ever learned. But as a system that quietly trains your clients how to spend money with you. If you’ve been stuck at $65,...

This episode is about the year you stop playing small in your massage business — not by working harder or adding more to your plate, but by changing how you think about growth. So many massage therapists don’t actually have a business problem. They’re skilled, dedicated, and deeply committed to their clients. What tends to hold people back over time isn’t a lack of effort — it’s the set of assumpt...

As we step into a new year, I wanted to begin with a conversation that feels grounding, honest, and deeply supportive of the long road we walk as massage therapists. In this episode of the Massage Business Success Podcast , I sit down with Lauriann Greene — author of Save Your Hands and one of the earliest voices in our profession speaking openly about injury prevention, awareness, and career long...

What started as a conversation about “when your business becomes the boss” quickly turned into one of the most honest and empowering deep dives into clinic ownership I’ve had on the show. In this episode, I talk with Krista Dicks, RMT — host of The Radical Massage Therapist podcast and clinic owner with Align Massage Therapy. Krista brings 19 years of hands-on experience and 3 years of clinic owne...

In this deeply personal and professional episode, Amy Bradley Radford opens up about her most difficult season — walking through cancer diagnoses, loss, and caregiving across her family — and how those experiences reshaped her understanding of Neutral Space , compassion, and healing. Amy shares how even healers reach a breaking point, what compassion fatigue really looks like for massage therapist...

If you’ve ever felt like you’re working harder and caring more—but your business still runs you—this episode is for you. I’m talking with business strategist Joanna Sapir about shifting from an “employee mindset” (book every hour!) to leading your practice with clarity and calm. We dig into realistic boundaries, money stories that sneak in, and why moving from selling single sessions to structured...

In this episode of Massage. Business. Success., Amy shares the personal story that inspired her proven 90-Day Referral System—a strategy she created after relaunching her massage practice and realizing her old clients weren’t returning as easily as she’d hoped. What started as a moment of panic turned into one of the most powerful business lessons of her career. Amy explains why referrals are the...