Noha Abdo El-geweily
Marketing Chit-Chat
(a marketing specialist and major marketing MBA holder) أنا نهي الجويليفي البودكاست دا هنتكلم علي مواضيع مختلفة تخص الماركتنج بشكل لذيذ وبسيط وهتلاقي المراجع وبعض اللينكات الي ممكن تشوفها تخص أمثلة بتكون موجودة في كل حلقة في وصف الحلقة.I am Noha El-geweily a marketing specialist and marketing major MBA holder,in this podcast we are going to discuss various topics of marketing in an enjoyable and easy way and you'll find in the description box some references and links related to the examples that are mentioned in each episode. Hopefully, you're enjoying it!
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Noha Abdo El-geweily
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Sito del podcast
Ultimo episodio
5 giu 2024
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Episodi
EPI 12: The future is immersive 05.06.2024 13:33
In this episode, we discussed some important points from marketing 6.0 book for philip kotler and we discussed the latest technology and whether all of it is useful and effective for business or not. Don't forget to evaluate the episode and you can follow us on Instagram from the link below. https://www.instagram.com/marketing_chitchat_podcast/ في الحلقة دى اتكلمنا عن بعض النقط المهمه في كتاب...
EPI 11: Private labels /حلقة 11: العلامات التجارية الخاصة 22.05.2024 13:47
In this episode, we're describing one of very common tactics that most of us use which private labels, we talked about its pros and cons and why people become more open to buy private labels and more. Don't forget to rate the episode and share it with someone interested in marketing. you can follow us on Instagram from the link below https://www.instagram.com/marketing_chitchat_podcast/ في...
Episode 10: Taking your brand abroad /حلقة 10: تقديم وتهيئة البراند للمنافسة خارج البلاد 01.05.2024 26:35
In this episode we're taking your brand abroad, discussing why is this important in the era of globalization, what should we do to prepare the brand to travel abroad and what should we avoid. very fatty but delicious episode if we can say. Don't forget to rate the episode and share it with someone interested in marketing. you can also follow us on Instagram page from the link below. https:...
Episode 9: Anti-Brand stagnation /حلقة 9: تجنب ركود البراند 17.04.2024 13:43
Many times we see brands that flourish and expand and a lot of people think that those brands are really promising, but unfortunately, they are going into stagnation, let us talk a bit about the causes and some solutions for avoiding brand stagnation. Don't forget to rate the episode and share it with anyone who is interested in marketing. and you can follow us on Instagram from the link below...
Episode 8:CSR between effectiveness and illusion/حلقة8: مسؤلية الشركات المجتمعية بين الفاعلية و الوهم 20.03.2024 20:49
In this episode, we're discussing corporate social responsibility, its meaning, its importance, what makes it effective, and what makes it illusional. Don't forget to evaluate this episode and share it with anyone who is interested in marketing. you can follow us on Instagram from the link below https://www.instagram.com/marketing_chitchat_podcast/ في الحلقة دى هنتكلم عن المسؤلية المجتمعية...
Episode 7: Positioning 06.03.2024 17:21
Think about your favorite brand, what is the first thing pops up to your mind? How can you describe it? this is simply the position but there are a lot of other details you're gonna discover in this episode. Don't forget to evaluate the episode and share it with anyone is interested in marketing. you can follow us on Instagram through this link https://www.instagram.com/marketing_chitchat_...
Episode 6: Offering many options is a tool of pressure or an adding value/حلقة 6:توفير اختيارات كتير وسيلة ضغط ولا قيمة مضافه؟ 21.02.2024 13:28
In this episode, we are talking about the options that the brand offers to the customers, sometimes it is an adding value and convenient tool, and other times it is a tool of pressure that influences negatively on customers. Below are links to the references we used. make sure to rate this episode and share it with people interested in marketing and you can follow us on Instagram from the link htt...
Episode 5: It isn't about the product, It is about the purpose/الحلقة الخامسة: المهم الهدف من المنتج مش المنتج نفسه 07.02.2024 21:59
In this episode, we're hitting two ideas, The brand purpose and how to communicate with this purpose to produce a catchy and meaningful story to figure out that it is actually not about what you do but about why you do it! I decided to refer to two of my favorite books -Start with Why (Simon Sinek) AND -All marketers are liars (Seth Godin). I highly recommend to read both of them. Don't fo...
Episode 4: Customer experience is crucial for brand success/الحلقة الرابعة:أهمية تجربة العميل لنجاح البراند 24.01.2024 21:34
Customer experience is crucial not just for brand success but for customer loyalty and brand sustainability, through this episode, we discuss the elements of great customer experience and how can we build it and deliver it to customers to repurchase your product or service again and again and to have a sustainable and loyal relationship with it. Don't forget to rate the episode and share it wi...
Episode 3: Innovation is not a stroke of luck/الحلقة الثالثة: الابداع مش ضربة حظ 10.01.2024 19:12
In this episode, we are talking about innovation from different perspective. when you can know, predict, expect, and act in the journey of innovation with more trustful moves. we refer in this episode to a book (Competing against Luck). Don't forget to rate the episode and share it with anyone interested in marketing and you can follow us on the Instagram page from the link https://www.instagr...
Episode 2:Good brand means Good story, Doesn't it?!/ الحلقة الثانية: جودة البراند قائمة علي جودة قصته 27.12.2023 13:18
كتير أوي مننا كعملاء بيكون عندنا بعض العلامات التجارية الي بتكون ليها ولاء كبير عندنا وتعلقنا بيها بيكون بيكون عميق جدا. ولكن عمرك سألت نفسك هو أنا متعلق بالمنتج الي سهل أوي يكون فيه زيه و أحسن منه ولا متعلق بالقصة الي البراند دا بيحكيها عن نفسه؟ خلينا نحاول نتناقش في حلقة النهاردة في النقطة دى. مصادر الحلقة هتلاقوها في اخر الوصف. متنسوش تقيموا الحلقة وتشاركوها مع أي حد مهتم بالماركتنج. وممكن تتاب...
Episode 1: Marketing research is an ongoing journey / الحلقة الاولي: دراسة السوق رحلة مستمرة 11.12.2023 15:48
في الحلقة دى هنتعرف علي الاساس الي بيتبني عليه ال Business كله وهو دراسة السوق والحقيقة اني ركزت هنا علي بعض الطرق العملية الي بنستخدمها علشان نبدا Business نستمر فيه ، ننميه ، نستبدله او نلغيه خالص . هنعرف الطرق الي بنستخدمها علشان نكتشف احتياجات الناس الي ممكن يكونوا هم نفسهم مش عارفين انها موجوده. متنساش تقيم الحلقة وتشاركها مع حد مهتم بالماركتنج. ممكن تتابعونا علي انستجرام من اللينك دا https:/...
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