Elevating Impact

From designing on Kampala’s Nasser Road to becoming Creative Director at MAAD McCann and President of the Uganda Advertising Association,  Peter Kazibwe  reflects on 18 years in advertising and what he sees ahead for Uganda’s creatives. In this episode, he unpacks; How competing agencies are working together to grow the industry. How the Young Silverback Awards connect emerging talent with mentors...

Who pays for the ideas an agency brings to a pitch? John Nkore, Secretary General of the Uganda Advertisers Association and Brand Experience Manager at Fireworks Advertising, joins Agile Media Africa to explain why agencies are pushing for pitch fees. He also shares what makes a good creative brief, how that applies to AI prompts, and how Young Silverback winners can earn paid internships. Chapter...

What should you expect at the Silverback Awards 2026? Peter Kazibwe , President of the Uganda Advertising Association told us how this year’s launch began. The team got on a city tour bus and went live as they drove through Kampala traffic. They wanted to see what The Bold Rise looked like in practice. At the Creative Festival Expo, you’ll get to see what Ugandan creatives are making and meet the...

John Nkore Andinda , Brand Experience Manager fireworks Advertising (U) Limited , Uganda Advertising Association Secretary General told us that last year’s Young Silverback judging wrapped up around 1 a.m. Students, freelancers and early-career creatives had been given a brief and a chance to pitch their ideas. For winners, that pitch can open the door to a paid agency internship and mentorship. T...

Can a carbon project succeed if the farmers involved do not understand its value? Bashir, founder of Stack Carbon, discusses the use of crushed rocks on agricultural land as part of an enhanced rock weathering approach to carbon removal. Beyond the science, our conversation explores how to engage smallholder farmers through the issues they already understand, soil health, changing weather, crop yi...

Howard Kiwon | Mandulis Energy Carbon markets are often discussed through emissions, credits and financing. But what do those numbers mean for an ordinary Ugandan? Howard Kiwon of Mandulis Energy brings the energy transition into everyday life, from reliable electricity that allows children to study to cleaner cooking and electric motorcycles that could reduce operating costs for boda boda riders....

Peter Benhur Nyeko | Mandulis Energy What changes when government stops simply opening industry events and starts participating in the difficult conversations? Peter Benhur Nyeko of Mandulis Energy reflects on the growing engagement of ministers, commissioners, directors and technical officers at the East Africa Carbon Markets Forum 2026. We discuss why Uganda’s emerging carbon market needs strong...

Mark Mutaahi | Carbon Access Lab Everyone agrees that Uganda’s carbon market needs collaboration. But what does meaningful collaboration actually look like? At the East Africa Carbon Markets Forum 2026, Mark Mutaahi, Co-founder and CEO of Carbon Access Lab, explains why government, investors, banks and project developers can share the same ambition yet struggle to move together. Using the analogy...

🟢  What if the repetitive parts of your marketing workflow could run without you constantly managing them? Research. Drafting. Scheduling. Email campaigns. Reporting. Experts Henry Mbwille, Hilda K. share with Aggie patricia Turwomwe, and Betty Kakyo of Agile Media Africa how  AI agents can connect these tasks into a working system , using tools such Prompt Genie. For smaller teams and entreprene...

In this insightful webinar hosted by Agile Media Africa, CEO Aggie Patricia Turwomwe discusses the importance and rising adoption of voice search. Dennis Sebufu, an SEO executive, delves into strategies for optimizing websites for voice search, highlighting how natural language and local optimization can enhance online visibility. Betty Kakyo, the CMO at Agile Media Africa, wraps up the discussion...

If you've ever thought "there HAS to be a better way to design this," you're in the right place. Join Raymond, Amanda, Sarah, and Betty as they demystify the exact strategies behind: ✅ Apps that feel like they read your mind ✅ Designs that turn browsers into buyers ✅ Experiences so good users can't help but share ✅ The data that reveals what your customers REALLY want Thi...

Is your business collecting more data than it can use? Our guests Mukembo Francis Xavier-Tugende, Lydia Tasia, ENGIE Access, and Akampurira Abraham-MTN Uganda discuss the hidden costs of unused data and how intentional analytics can unlock new opportunities for growth. Question: Are you making the most of your data, or is it just digital clutter? What’s your strategy for turning information into i...

Industry leaders dive into the transformative influence of AI and data privacy on marketing strategies; Maria Katumba Nabaliisa- Jumia, Miriam Olimi, MTN MOMO, Priscilla Achieng- SEO, content specialist share their insights on leveraging first-party data, the challenges of data privacy, and the exciting future of personalized marketing. Gain actionable advice and expert perspectives that will help...

How does your organization use employee feedback to refine its brand communication? #GenZ #FeedbackMatters 00:00 Introduction to Brand Advocacy 00:05 Engaging Gen Z with Authenticity 00:18 The Importance of Fun and Engagement 00:38 Elevating Impact Podcast Introduction 01:41 Effective Internal Communication Strategies 06:24 The Role of Leadership in Brand Advocacy 08:32 Celebrating Employees to Bo...

Industry leaders share their experiences and strategies on thought leadership and its impact on industry growth. Our CEO Aggie Patricia Turwomwe introduces the session, emphasizing the importance of using thought leadership to drive business, foster innovation, and shape industries.  Speakers include Innocent Kawooya from HiPipo, who discusses financial inclusion and digital transformation; Eden K...

Join Agile Media Africa as we host an insightful conversation on implementing Diversity, Equity, and Inclusion (DEI) strategies in corporate #communication, PR, and marketing featuring industry experts like David Birungi from Airtel Uganda, Edwin Danze from Next Media, Hope Nyamwiza from Grace Minds Empowerment Initiative, and Betty Kakyo from Agile Media Africa. Learn about the importance of auth...

Digital Crisis Communications for Organizations: Strategies and Insights Aggie Patricia Turwomwe, founder and CEO at Agile Media Africa, hosts a webinar on managing digital crises for organizations. The discussion covers preparation, real-time communications, transparency, data-driven strategies, and proactive customer engagement. Experts Ian Kiryowa, Clifford Mugerwa, Daniel Odaka, and Betty Kaky...

We delve into the transformative impact of COVID-19 on consumer behavior and marketing strategies. Hosted by Aggie Patricia Turwomwe, founder/CEO of Agile Media Africa, this insightful webinar features expert speakers discussing the digital shift, consumer preferences, and the rise of social media in Uganda and beyond. Keynote speakers like Joseph Byaruhanga from Roke Telkom, Lorraine Tukahirwa fr...

Exploring the Rise of Podcasting in Africa in this insightful webinar hosted by Agile Media Africa. Gather industry expertise and key findings from a study on the monetization of vision podcasts in Uganda and the growing influence of digital media. Featured speakers include Razia Athman from Vision Group, Felix Byaruhanga from the Uganda Podcasters Association, Tribe Uganda and Kevin Kaija from Ne...

We hosted a discussion on shaping PR strategies with remote work featuring guest speakers Sharon Kakai of the Innovation Village and Cynthia Kyofuna of NSSF, the conversation explores the impact of remote work on PR strategies and outcomes. Key topics include effective communication channels, content creation, maintaining creativity, and managing crisis communications within remote teams. The impo...

In a fascinating twist, our latest webinar brought together a diverse group of brilliant ladies to discuss something that is on everyone's lips: how to integrate and navigate the dynamic Gen Z energy in today's workplace! With a host from Agile Media Africa, the stage was set for an insightful discussion on the synergies, challenges, and quirks of working with the next generation.

Is your brand speaking for you or against you?  Top leaders share their expert insights on setting SMART goals for effective personal branding. It is important to build a strong personal brand in a competitive professional landscape.  Featuring speakers Victoria Nyanzi (African Sisters Network), Anthea Turwomwe (Marketing and Communication Strategist), and Tony Otoa (Chief Corporate Affairs Office...

Agile Media Africa, explores the importance of sustainability communication with insights from Brian Kulubya, a sustainable forestry expert at Easy Housing. Discover how Easy Housing addresses Uganda's significant housing deficit using prefabricated, timber-based construction methods. Learn about impactful strategies to foster eco-friendly practices, counter greenwashing, and create transparent co...

​​Fiona Kemigisha and Uncle Mo, dive into the world of influencer marketing.  Learn how to boost your brand's #awareness using effective influencer strategies, create engaging content, and understand the importance of data in your campaigns. Fiona discusses content creation, the value of collaboration, and trends like user-generated content and podcasts. Uncle Mo sheds light on the essence of auth...

Kin Kariisa - a name synonymous with visionary leadership and transformational growth.  As the CEO of Next Media, most will attest that Kin has revolutionized the media landscape in Uganda and set a benchmark in corporate leadership. His leadership style?  Hands-on and deeply invested in both the people and the nation. Kin believes in leading from the front and also walks with his team every step...