Digital Clinic

Understand the impact of Apple's iOS updates and the evolving privacy landscape on digital advertising, particularly in the healthcare industry, with Alex Martin, Associate Director of Digital Advertising at Wheelhouse DMG.   On this episode, we explore how advertisers can adapt to these changes by leveraging first-party data, implementing innovative tracking methods, and focusing on creative...

Craig Nishizaki, Head of Business at UpTop, joins Aaron to discuss the pivotal role user experience (UX) design plays in aligning business objectives, brand identity, and digital transformation. Learn how the UX design process has evolved over the years, transitioning from simply creating aesthetically pleasing screens to becoming a strategic partner that drives measurable business value. The conv...

Dive into the complex world of data privacy, advertising technology, and the future of AI in digital marketing with Ted Sfikas, Field CTO at Amplitude. Together, Ted and Aaron discuss the strategies employed by major players like Google, Apple, and The Trade Desk in navigating privacy regulations while still providing effective advertising solutions. The conversation also touches on the importance...

In 2024, organic search will remain a major channel for healthcare providers. So where should healthcare providers invest to succeed in organic search? In the first episode of the Digital Clinic podcast, we dive into the crucial findings from our recent study, Decoding Healthcare SEO: Unveiling the Tactics of Top-Ranked Provider Sites .  Jen Floyd, Director of Digital Strategy at Wheelhouse D...