Bulletproof Your CPG Brand

4. If you're a small natural brand competing against billion-dollar companies, the deck is stacked against you—and that's exactly why this podcast exists. In this episode, I answer the question I was repeatedly asked at Natural Products Expo: Why are you doing this? The answer is simple. I believe the food system, retail system, and educational system are broken—and entrepreneurial health-focused...

3. If you don't know what retailers expect from you, you're already at a disadvantage. Most brands fail not because of product—but because they don't understand what they don't know. In this foundational episode, I share a practical checklist for entrepreneurial CPG brands to level the playing field with larger competitors. We unpack how to maximize relationships with brokers and distributors, how...

2. If you believe retailers hold all the power, you're already negotiating from weakness—and that's costing you shelf space and margin. In this foundational episode, we unpack the retailer–brand relationship and why natural, organic, and better-for-you brands are not powerless—they are driving sustainable category growth. I challenge the myth that price is the only driver of sales and explain why...

1. If you're tired of feeling like an ATM machine—writing checks to retailers, brokers, and distributors while struggling to grow sales—you're not alone. This is the original introduction to the show—now rebranded as Bulletproof Your Brand . In this episode, I answer four critical questions: Why this podcast? Who is it for? What will you gain? And why should you trust me? This show was built for e...