THRIVE, a Paychex Business Podcast

If you took small business owners’ feelings about cash flow and their confidence about growth in 2027 and compared it to their feelings and confidence in the current economy, the polar opposites would be shocking. However, what they decide is more important will determine the Midterms. Host Gene Marks offers insights, as well as tips on succession planning, especially if you’re like the 57% survey...

How do you protect your business when scams no longer look like... well, scams? Cybersecurity expert Iskander Sanchez-Rola of Gen breaks down the threats small businesses should watch heading into 2027. You’ll learn why AI has put every small business on scammers’ radar, how deepfakes can be built from a single photo, and why your security plan shouldn’t depend on employees catching every fake. Pl...

It’s Cybersecurity Month, and the data around fraud and scams resulting from a lack of proper protection is mind-numbing: $20.8 billion in losses, including $3 billion in losses to business email compromise in 2025. Host Gene Marks says AI is making it harder with voice deepfakes on the phone. He encourages constant training of staff and multiple internal checkpoints. Also, the Fed meets twice mor...

Employers are holding on to their workforce and working them longer hours, according to the Paychex Small Business Employment Watch data from September, all while inflation continues to outpace wages. Host Gene Marks poses a few questions for employers on what to do amid an economy that keeps sending mixed messages: increased growth, persistent inflation, and businesses expressing lower confidence...

Buying or selling a business takes more than finding the right match. It takes good timing, realistic expectations, and a clear read on the market. Host Gene Marks talks with Bob House, president of BizBuySell.com, about where things stand today. You'll hear which businesses buyers want most, how private equity and search funds are reshaping the buyer pool, and why the seller financing gap can mak...

With mortgage rates surpassing 7%, it’s created a ripple effect within the housing market for buyers, sellers, and even the industries that are directly tied to housing such as bankers, builders, and insurance professionals. Host Gene Marks says it’s not time to panic but it’s time to plan and budget and be strategic. Switching to retirement, there should be a little panic, especially after a repo...

Unemployment claims have dropped to their lowest level since mid-July, which is a good indicator that layoffs aren’t imminent. Host Gene Marks talks about employers holding on to their employees in a strong labor market. Plus, the House of Representatives passes nine bills with bipartisan support aimed at strengthening programs in the Small Business Administration, including ones dealing with fund...

Gene Marks talks with Angie O’Dowd, Global VP of Partner Ecosystem at HubSpot, about how HubSpot has evolved into a full CRM and “agentic customer platform,” how its partner ecosystem works, and how AI and agents are changing CRM setup, adoption, data quality, and reporting. They cover when you should work with a partner vs self‑implement, what makes a strong partner, how AI assistants like Breeze...

A Korn Ferry survey found that at least half of employers expect to provide raises at least equal to the rate of inflation (3%). Host Gene Marks advises small businesses to take advantage of the flexibility of offering more PTO as a bonus. Another hurdle is handling the soon-to-be silver tsunami of retirees, potentially leaving businesses short on institutional knowledge. Gene recommends mentoring...

Data from the Paychex Small Business Employment Watch and the federal government show weekly hours worked increasing and job openings maintaining. Host Gene Marks offers insights on what employers can do in a tight labor market. He also points to internal issues leaders are having with elevating Gen Z employees, as a survey shows that 60% don’t want managerial jobs. What’s holding them back? Some...

Search engine optimization, or SEO, has changed more in the last two years than the previous ten, and small businesses are feeling it. Gene Marks sits down with Tom Capper of Moz to explain what actually works now, and what's no longer worth your time when it comes to organic search. Tom breaks down why your competitors' websites, local reviews, and even Wikipedia are suddenly part of your search...

As if small businesses didn’t have enough daily challenges, now the federal agency that’s supposed to have their back is redefining what it is to be small. The SBA proposes granting large conglomerates eligibility to compete for the same small business funding pot and resources. Host Gene Marks says such a move will create additional barriers. From barriers to borders, the Canada-U.S. trade stando...

The amount of U.S. debt has reached the unfathomable, and at $40-trillion-plus, federal government is left with little choice but to print money. Host Gene Marks says this isn’t unusual, but the inflationary pressures will affect businesses trying to get loans. He offers some suggestions in this episode, as well as tips on how owners can combat intricate and technically adept phone scams. In AI ne...

AI has moved beyond chatbots. The next wave is agents, and they're already reshaping how small businesses operate. In this episode, Gene Marks talks with Google's Mike Clark, Director of Product Management, Agent Platform at Google Cloud, about what AI agents actually are and how to put them to work. They cover the shift from generative AI to agents, why your website needs to be ready for the agen...

The National Federation of Independent Businesses’ monthly survey results show good news on the optimism front: the index reached its highest level in more than a year, the percentage of those expecting to create jobs is the highest since 2022, and worries about inflation are down seven points. Host Gene Marks also talks about the unique age-limit approach a restaurant has taken while noting that...

Despite economic uncertainty, the U.S. labor market stays stable, which includes a 3.14% growth – the highest increase in five years – in weekly hours worked. Host Gene Marks shares more real-time data from the Paychex Small Business Employment Watch and says employers can find labor but it won’t be inexpensive. Eligible small businesses get a boost if they’ve been compliant in their tax payment h...

Kevin Hassett, director of the National Economic Council and top economic advisor in the White House, joins host Gene Marks to break down what today's economy means for small businesses. They explore why companies using AI saw dramatic revenue growth over the past year, how economists read government data alongside private-sector indicators (like the Paychex Small Business Employment Watch), and w...

Hiring managers forecast that more permanent jobs will be added in the second half of 2026. Gene Marks shares a report that 63% surveyed said that too many projects are being delayed because of staffing shortages. A legal firm is signaling that I-9 enforcement could increase and recommends that employers prepare by conducting an audit. In AI news, Yelp Host is expanding its phone assistant to incl...

Just when you thought it was safe to expand your budget and return to importing more products and goods from other countries, a change in policy will leave many businesses paying higher taxes to do so. Host Gene Marks says, unfortunately, the cost of this policy change will fall to customers already battling higher prices because of inflation. He offers a few tips for businesses that might help. E...

AI is reshaping how small businesses work, but knowing where to begin is the hard part. Entrepreneur Editor-in-Chief Jason Feifer joins Gene Marks for a practical conversation about where AI delivers real value. Learn why AI is “normal technology,” the real reason small businesses haven’t adopted it yet, and how to find the simple, high-value wins that deliver real ROI. Plus, why the smartest plac...

More than one-third of new hires in March were boomerang employees. Host Gene Marks explains why people are returning to their former places of work, and the value employers gain from the experience. Gene also points out the benefit of educating and guiding employees on their retirement options, which a survey found is an expectation from the current workforce. Options include offering planning se...

A recent survey using 138 metrics – access to a skilled workforce, the cost of doing business, infrastructure, and cost of living, to name a few – found one state rose above all as the best for where to run a business. Host Gene Marks talks about the top five. See if your state is highlighted. Gene also shares a few tips on how to structure paying oneself in an S Corporation to avoid a surprise wh...

What if the best thing you did with AI this week wasn’t a big strategy overhaul, just one small experiment? Dan Chuparkoff spent three decades building software, from the early PC era through a stint at Google, before going all in on AI. Now he travels the country helping business leaders make sense of the hype. In this episode, Dan joins Gene Marks to explain why trying AI beats fearing it, why i...

Multiple sources show job growth trending upward, including the Paychex Small Business Employment Watch that showed a fourth consecutive month of improvement. This bodes well for businesses that had been feeling pressured by the labor market, says host Gene Marks. He also discusses the trend of Millennials snapping up skilled-trades businesses, and for many good reasons, including recurring cash f...

Americans seem undeterred by inflation hovering at 3.4%, as the personal consumption expenditures index rose 0.7% in May and is up 4.1% year over year. This could trigger raising interest rates, although host Gene Marks says a rate increase would be manageable. Gene also looks at Walmart Business uncovering the hidden costs of procurement, and what 60% of people dealing with AI-powered customer se...