The Monday Marketing Minute

This week, your goal is to repurpose a testimonial into a graphic that you can share in multiple places. Let's get a lot of mileage out of that happy patient feedback!

This week: Ask one happy patient for a testimonial. That's it! We haven't done this since Week 7 so it's time.  In your request, you must include the direct link to your Google Business Profile review page. You can find this under "Ask for Reviews" when you're signed into your Google Business Profile.

This week's marketing strategy: Add a new photo to your Google Business Profile. To add a caption, you must upload the photo using the Google Maps app on your phone. *The new recommendation is add a new photo every week (!) and multiple sources agree this helps boost your profile's visibility.  This is a very low-effort strategy, for a lot of return.

This week - Reconnect with a referral partner to remind them that you exist and would love to support them. Mentioned in this episode: Simple, brief script to use as a template for outreach: " Hi [Name], I was just thinking about you and the great work you do with [X patients]. How are you? How’s business? Hope you’re doing well. I’d love to reconnect soon. If you have a patient who might ben...

This week, do an Instagram "repost" swap with fellow local business owners to give your account a major visibility boost.  Mentioned in this episode:  Wellness Marketing School Live - $200 off Acupuncture Marketing School Self-Paced - $200 off Sign up before midnight on Thurs., Sept. 25th and get a free bonus - a 1:1 Marketing Strategy Session with me via Zoom (value $247). I'd love...

Super short and simple marketing task for the week: Social media shoutout swap with a local wellness provider.  Mentioned in this episode:  - Wellness Marketing School Live on sale for $200 this week - Acupuncture Marketing School Live on sale for $200 this week

This week, write a short 300-500 word blog post answering a frequently asked question about a symptom or condition that you love to treat and would like to see more of. Mentioned in this episode:  Apply for a scholarship to Acupuncture Marketing School. Learn more at michellegrasek.com/scholarship

This week, use 2-3 testimonials to create an Instagram carousel post. Here is the Canva template for the post that I use for my practice, as mentioned in the episode: https://www.canva.com/design/DAGxfIiCZNQ/5NWrxrGhHYdUdxtSa0MAvg/view?utm_content=DAGxfIiCZNQ&utm_campaign=designshare&utm_medium=link&utm_source=publishsharelink&mode=preview Once you click the template link above, it...

This week, add a post update to your Google Business Profile to send strong "freshness" signals to Google.  Here's a template you can copy and paste for a very simple caption for your post. Sub in a symptom or condition that you love to treat and want more of:  “Acupuncture for [knee pain]. Did you know acupuncture can be very effective for [knee pain]? This is something we treat of...

This week, simply add your location to one of the service pages on your website.  Don't forget, next month's Live Marketing Q&A on Zoom will be on Thursday, Sept. 11th. If you can't make it live, no worries. Submit your marketing questions here.

This week: Optimize the description of your Google Business Profile to get Google's attention. Here’s the exact description that I use for my clinic — feel free to copy it and swap in your own specialties, symptoms, locations, etc. At Seneca Falls Acupuncture, we specialize in pain management, women’s health, and cosmetic acupuncture, helping patients in Seneca Falls, Waterloo, Auburn, Geneva...

Just touching base in a 1-min audio before you get into the Monday Marketing Minute this week! I know I've been giving you a lot of options in your Monday Marketing Minute for the last few weeks.  If it feels like a lot, no worries. I wanted to let you know that we'll be getting back to simplicity with the Monday Marketing Minute very soon. In August, I'll return to sharing just ONE...

Two options for you again this week: Third and final pinned post on Instagram, OR a simple email promoting your summer event(s). For detailed, step-by-step help with Instagram for your wellness practice, I recommend Molly Cahill's online class, The Holistic Hub . I've taken this class and it's excellent! You can save $200 if you use the code AMS. She teaches Instagram exclusively fo...

Two options for you this week, depending on whether you decided to pursue last week's marketing strategy. Easy visibility strategies for social media, in particular, Instagram.  For detailed, step-by-step help with Instagram for your wellness practice, I recommend Molly Cahill's online class, The Holistic Hub . I've taken this class and it's excellent! You can save $200 if you...

This week, we're preventing the summer slowdown at your office. Goal: Reach out to two local businesses to set up summer collaborations. Details in the episode.  Mentioned in this episode:  Grow Your Acupuncture Practice with AcuYoga: A Step-by-Step Strategy to Attract More Patients (And Get Paid for It!)

This week, share your face on Instagram or Facebook and introduce yourself. Sharing tips to make this quick, easy, and as painless as possible, and WHY it matters so much. 

Your mission this week, should you choose to accept it: Send. One. Email.  Listen in for the easy, step-by-step details. 

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