The GenXpert Show

Creating an online course might NOT be the best way to get results for your clients OR your business. Before you dive into course platforms, slide decks, and video lessons — watch this. Because there's a dirty little secret in the industry - most online courses don’t sell OR scale the way you think they will. Why? Because people aren’t completing them. In this video, you’ll learn: - The BEST s...

If client getting feels slooooooow, you might be trying to up your marketing game. But what if that's not the real problem? What if the problem actually lives in another part of your business? Then all the work you're doing is really just digging in the wrong place. (WARNING: A few Indiana Jones references in this one - Harrison Ford was my first movie crush!)In this video we're talkin...

Still using the classic marketing funnel to guide your client getting strategy? You’re not alone—but it might be holding you back. In this episode of The GenXpert Show, I break down why the traditional marketing funnel is misleading and what you should be doing instead. We’ll talk about: Why the funnel model doesn’t reflect real buying behavior for your perspective clients A more effective framewo...

What does it take to make your content unforgettable? Most of the gurus will tell you your content strategy should educate or entertain. But unless you're creating content that shifts the beliefs of you audience, people might like you, but they won't buy from you. In this video, learn the 4 types of content you need to be creating to win know/like/trust, stand out from the crowd, and shift buyer b...

“I have too many ideas - I don’t know what business to start!” Do you have a notebook filled with business ideas? Do they wake you up at night swirling around in your head? If you’re struggling to prioritize and focus on just one business idea - the perfect business idea - that’s the path to analysis paralysis and staying stuck. In this video, we'll explore practical strategies like mind mapping a...

Are you tired of feeling weird about your hourly coaching or consulting rate? Do you feel like your undercharging? Or wondering what you should be charging in the first place? In this episode of The GenXpert Show, we'll talk about how to set hourly rates for your coaching business or consulting business that will set you up for success. I’ll explain why if you used an online calculator to set...

Want to stand out as a successful coach or consultant in today's competitive market? Your brand can make a huge difference - but maybe not the way you think. In this episode, I’m spilling the tea on my powerful approach to getting noticed and getting hired that has nothing to do with your logo, fonts or color scheme. LINKS & DOWNLOADS Here's the link to my free Thought Leadership Conte...

If you’re staring down the website thing and thinking, “This is where it all goes off the rails”… take a breath. Your online coaching or consulting business *does* need a website—but it doesn’t need to be complicated. In today’s episode, I’ll walk you through the big three website builders, the tradeoffs, and the one I’d choose if I were starting from scratch today.00:00 Choosing the right website...

To get started coaching or consulting you need 3 things - a client, a way to serve that client, and a way to get PAID! In this efficient episode, I'll cover the online tools you need (and what you don't) to get up and running for the least amount of $$$. Whenever you're ready, here are 3 ways I can help you build your business: 1. 📥 Download ⁠ The GenX Escape Plan ⁠ → Your 3-step road...

Want to grow your coaching business FAST —without wasting more time on social media? Most coaches make one big mistake that keeps them stuck. In this video I explain what that is and walk you through three fast-growth strategies that have nothing to do with hooks or stories or posting every day. In this episode of The GenXpert Show , we'll talk about:✅ The #1 mistake slowing down your busines...

Looking for the best business ideas for women 45+ ? Do you already have an idea, but you’re worried you might be too old to start something new? Think again! A Small Business Administration report found that more than half of small business owners in the U.S. are over 50. They didn’t wait for a job—they created one. And not only that - entrepreneurs over 45 are 2.5X more likely to succeed. In this...

Looking to start a coaching business in 2025 but not sure which niche to pursue? In this episode of The GenXpert Show, I'll walk you through 5 profitable coaching business ideas that are set to dominate the market in 2025. Whether you're an experienced coach looking to pivot or just starting your entrepreneurial journey, these ideas are revenue ready. We’ll talk about what makes certain ar...

Finding your coaching niche (or consulting niche) can feel like a frustrating process. But it’s the secret to building a business that supports you financially as well as creates opportunities for doing meaningful work and enjoying a flexible schedule. This episode of The GenXpert Show reveals the how to, the tradeoffs and a step by step exercise you can do right now. So grab a notebook or open yo...

🎙️ Episode Summary: If you’re worried that niching down will push clients away, this episode is for you. Spoiler: You’re probably not too niche—you just haven’t hit on a problem that’s urgent enough to get people to buy. 🔹 Why a niche that feels “too small” is often just a niche without an urgent problem 🔹 How one career coach overcame FOMO and doubled down on her true superpower 🔹 Three essent...

The Truth About Niching—What They Get Right, What They Get Wrong, and How to Find Your Focus If you’ve been thinking about starting a coaching or consulting business, you’ve probably heard that you must pick a niche. But is that really true? And how do you even know if you’ve picked the right one? In today’s episode, we’re breaking down: ✔️ Why “everyone” is NOT your audience—and how to get specif...

Episode Title: Coach or Consultant? Which one are you? (And why it matters!) Episode Summary: Are you a coach or a consultant? And why does it even matter? The way you position yourself impacts your branding, pricing, and the types of clients you attract. In this episode, we explore the key differences between coaching and consulting, common misconceptions, and practical ways to decide which path...

Podcast Show Notes Episode Title: 5 Mistakes to Avoid When Starting Your Coaching or Consulting Business Episode Description: Starting a coaching or consulting business can feel like jumping into the deep end without a life jacket—but you don’t have to make it harder than it needs to be. In this episode of The GenXpert Show, we’re breaking down the 5 most common mistakes new coaches and consultant...

In this episode of the GenXpert Show, I'll reveal the most effective strategies for getting your first coaching or consulting clients without relying on social media. We'll talk about why social media isn't your best bet in this instance and then get to 3 practical strategies you can put into action right now to get your very first paying clients. And whenever you're ready, here are 3 ways I can h...

Are you ready take the plunge and start your own coaching or consulting business? You know how to do a lot of things, but how do you figure out what's marketable? Who do you want to work with? And what is the one thing you absolutely MUST do before you decide to go all in? We'll talk about it all in this week's episode. Laura's GenX Escape Plan: Your 3 step roadmap to your new career as a coach, c...

Welcome to the GenXpert Show where we talk about how you can use what you already know to stop the job search, ditch corporate and build a business as a coach, consultant or independent expert.