The Art of Commerce

When packaging goes punk, even water can become a billion-dollar rebellion. In EP 21 of The Art of Commerce, hosts Anish Raul and Ajinkya “Jinx” Joglekar break down the phenomenon that turned the humblest product on earth into a cultural weapon: Liquid Death — the metal-head water brand now valued at over $1B.What started as a joke between friends became a masterclass in category disruption. A tal...

When an awkward problem becomes a $200M category. In EP 20 of The Art of Commerce, hosts Anish Raul and Ajinkya “Jinx” Joglekar break down how Dude Wipes turned a taboo topic into one of the most profitable category-creation stories in modern DTC.What started as a small joke between friends became a national brand — one that reshaped male hygiene, dominated Walmart shelves, landed on Shark Tank, a...

When a single word turns clever marketing into cultural chaos. In EP 18 of The Art of Commerce, hosts Anish Raul and Ajinkya “Jinx” Joglekar unpack the Sydney Sweeney × American Eagle controversy — a campaign built on a playful pun that spiraled into a national debate. From NPR to Fox News, the tagline “Sydney Sweeney has great jeans” ignited think pieces, outrage, and stock-market spikes. What st...

When AI stops being a feature—and starts operating like a full-stack growth engine. In EP 18 of The Art of Commerce, hosts Anish Raul and Ajinkya “Jinx” Joglekar sit down with Aniket Deosthali, CEO of Envive, to break down what happens when AI doesn’t just assist marketers… but actually runs entire workflows, from segmentation to campaign execution to on-site personalization. From guaranteeing zer...

When AI stops being a tool—and starts becoming your marketing team. In EP 17 of The Art of Commerce, hosts Anish Raul and Ajinkya “Jinx” Joglekar sit down with Aniket Deosthali, founder of Envive, to explore how multi-agent AI systems are transforming the future of commerce. From leading AI innovation at Walmart to building Envive—a platform where agents collaborate, learn, and optimize brand expe...

What happens when a heritage brand trades nostalgia for minimalism—and America revolts? In EP 16 of The Art of Commerce , hosts Anish Raul and Ajinkya “Jinx” Joglekar unpack the Cracker Barrel rebrand that broke the internet. A 55-year-old icon of comfort food tried to modernize with sleeker interiors, lighter menus, and a minimalist logo—only to spark outrage, memes, and even a presidential comme...

What happens when Apple brings its ecosystem power, cultural timing, and cinematic ambition to Formula 1? You get F1: The Movie—a marketing masterclass that blurs the line between sport, storytelling, and spectacle. In EP 15 of The Art of Commerce, hosts Anish Raul and Ajinkya “Jinx” Joglekar break down how Apple orchestrated one of the most sophisticated launches in entertainment marketing histor...

What happens when a punk-rock guitarist, serial content founder, and head-of-AI martech exec bring their whole playbook to the seemingly boring world of B2B? You get Tim Glomb—taking creative risk-taking to a new level. In EP 14 of The Art of Commerce, hosts Anish Raul and Ajinkya “Jinx” Joglekar dig into how Tim blends culture, AI, and fearless storytelling to make even SaaS marketing unforgettab...

What happens when a punk-rock guitarist, serial content founder, and head-of-AI martech exec share one life? You get Tim Glomb—again, but deeper. In EP 13 of The Art of Commerce, hosts Anish Raul and Ajinkya “Jinx” Joglekar dive back in with Tim to unpack the how behind his maverick career—from sweaty club stages and MTV mayhem to steering AI transformation at Wunderkind. Discover how to:Build tea...

What happens when you mix a heavy-metal roadie, MTV producer, and growth-obsessed martech exec? You get Tim Glomb. In EP 12 of The Art of Commerce, Anish Raul and Ajinkya “Jinx” Joglekar sit down with Tim to trace his wild career arc—from touring with Mötley Crüe and producing Viva La Bam to leading AI-driven audience strategy at Wunderkind. Discover how rock-and-roll grit meets modern marketing a...

What do an anxious green owl, a language app, and TikTok chaos have in common? They weren’t just teaching verbs—they were teaching us how brands can have a personality. In this episode of The Art of Commerce, we unpack how Duolingo turned its owl from a simple mascot into a cultural force. We dive into “personality-first” marketing—where mascots become main characters, brands lean into humor, and...

What do TikTok moms, limited-edition tumblers, and a 111-year-old camping brand have in common? They weren’t supposed to go viral. But they did—because they made people feel something. In this episode of The Art of Commerce, we unpack the unlikely rise of Stanley’s 40 oz Quencher—a product that went from forgotten shelf item to cultural icon. We dive into how a legacy brand reinvented itself with...

Here’s a draft in the same style and structure you shared, tailored to the “Disneylandification of Marketing” episode:What do Sephora pop-ups, Google’s NBA All-Star playground, and Chanel’s sensory dome at Art Basel all have in common? They weren’t ads. They were worlds—built to be lived in, shared, and posted. In this episode of The Art of Commerce, we explore the rise of experiential marketing i...

How did a $2,000 AI-generated ad beat out half-million-dollar commercials to steal the spotlight at the NBA Finals? In this episode of The Art of Commerce, we unpack the story of Kalshi’s groundbreaking prime time debut—the first fully AI-created ad to air during one of America’s biggest sporting events. We break down how filmmaker PJ Ace combined taste, timing, and tools to make marketing history...

How did a creepy-cute bunny in a hoodie become the internet’s favorite collectible? In this episode of The Art of Commerce , we dive into the rise of Labubu —how it went from niche art toy to global viral sensation. We break down the design psychology, cultural timing, scarcity tactics, and community fuel that made Labubu explode across TikTok, Instagram, and beyond. If you’re curious about what m...

In this episode, we break down why the fastest way to accelerate your career is to think like an owner. It’s not enough to execute tasks—you need to own outcomes, build systems, and think beyond your role. Learn why the best leaders make themselves replaceable, why understanding the full P&L makes you indispensable, and how to master your craft to unlock long-term growth. 🎧 Listen now on Spot...

In this episode, we break down why the future belongs to leaders who create. It’s no longer enough to manage teams—you need to build audiences, inspire creativity, and lead from the front. Learn why personal storytelling drives business impact, and how posting online can make you a more effective leader. 🎧 Listen now on Spotify, Apple & YouTube 🔗 Follow us on LinkedIn: Anish Raul – linkedin....

In this episode, we explore why failure is not the enemy of innovation, but its fuel. We break down how the best leaders create space to fail forward, how to spot the difference between noise and learning, and why your team’s comfort with discomfort might just be your biggest competitive edge. 🎧 Listen now on Spotify, Apple & YouTube 🔗 Follow us on LinkedIn: Anish Raul – linkedin.com/in/anis...

Marketing isn't just about big ideas—it’s about big outcomes. In this episode, we break down how the modern CMO must think like a coach, why team structure defines speed and innovation, and how to build for both execution and elevation.🎧 Listen now on Spotify, Apple & YouTube🔗 Follow us on LinkedIn:Anish Raul – linkedin.com/in/anishraulAjinkya “Jinx” Joglekar – linkedin.com/in/ajinkyaj#T...

Marketing isn’t just about impressions anymore. In this episode, we talk about the rise of the CMO as a revenue driver, why creatives need to understand the business, and how marketing is evolving from storytelling to ownership.🎧 Listen now on Spotify, Apple & YouTube🔗 Follow us on LinkedIn:Anish Raul – linkedin.com/in/anishraulAjinkya “Jinx” Joglekar – linkedin.com/in/ajinkyaj#TheArtOfComme...

In this premiere episode of The Art of Commerce, hosts Anish Raul and Ajinkya “Jinx” Joglekar break down the real reason modern marketing teams struggle to scale: silos. We explore:-Why storytelling without strategy doesn’t move the needle-How the marketing funnel is broken (and what replaces it)-The role of AI, curiosity, and first-party data in shaping growth-Why retention is acquisition-What th...