Anne Candido and April Martini

Strategic Counsel by ForthRight Business

Welcome to Strategic Counsel by ForthRight Business! Prepare for honest, direct, and unconventional conversations on how to successfully lead and operate in business.  Referred to by some listeners as an “MBA in podcast form,” this show is dense with personal stories, proven strategies contextualized by practical steps, and tools to put what you learn into action now. Your hosts Anne Candido and April Martini are Co-Founders of ForthRight People, a leadership performance company focused on developing leaders from the inside out. They are also Authors of the book: The Power of Your Personal Bra...

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Szerző

Anne Candido and April Martini

Kategória

Business

A podcast weboldala

www.forthright-people.com

Legutóbbi epizód

2026. okt. 21.

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Epizódok

Quick Hits Round 2: How to Get the Most Out of Collaborative Work Sessions 21.10.2026

We just launched our new book! You can grab The Power of Your Personal Brand: A Playbook for Struggling Middle Managers Who Want to Do Big Things on Amazon or at ForthRight-People.com Brainstorming and strategy sessions can work wonders for your organization - if you do them right, that is. Collaborative work sessions can be a huge help and create that insight your business needs right now. But, i...

Establishing Innovation Culture with Dr. Victoria Mensch, Silicon Valley Executive Academy 19.10.2026

We just launched our new book! You can grab The Power of Your Personal Brand: A Playbook for Struggling Middle Managers Who Want to Do Big Things on Amazon or at ForthRight-People.com We see “Innovation” reflected in many value statements, and as a descriptor of how many companies want to be perceived as “We are at the forefront of innovation,” or “We lead innovation.” But, what does it really mea...

Quick Hits: The Power of Your Personal Brand Series: Imposter Syndrome and Your Personal Brand 15.10.2026

We just launched our new book! You can grab The Power of Your Personal Brand: A Playbook for Struggling Middle Managers Who Want to Do Big Things on Amazon or at ForthRight-People.com In the latest installment of The Power of Your Personal Brand Series, we’re talking about a topic that inevitably comes up with ALL of our clients at some point: Imposter Syndrome. We’ve all been there, right? And un...

Classics: Financial Scorecarding: Focusing on What Matters for Your Business with Michael Barbarita, Next Step CFO 12.10.2026

Many of us are not CFOs or finance gurus. But, understanding the financial metrics that drive the business is critical - no matter how intimidating a P&L or balance sheet can be. It can feel overwhelming thinking you need to track and understand every input and output. It just gets distracting, sending you in circles. We wanted to give you some clarity on where to focus when it comes to finances,...

Quick Hits Round 2: The Value of Text Message Marketing with Aaron Weiche, Leadferno 07.10.2026

We just launched our new book! You can grab The Power of Your Personal Brand: A Playbook for Struggling Middle Managers Who Want to Do Big Things on Amazon or at ForthRight-People.com Are you using text message marketing for your business? It’s a communication channel that traditionally has been kept to personal chatting between friends and family. But, there’s a whole world of possibilities when...

The Power of Your Personal Brand Series: Imposter Syndrome and Your Personal Brand 06.10.2026

We just launched our new book! You can grab The Power of Your Personal Brand: A Playbook for Struggling Middle Managers Who Want to Do Big Things on Amazon or at ForthRight-People.com In the latest installment of The Power of Your Personal Brand Series, we’re talking about a topic that inevitably comes up with ALL of our clients at some point: Imposter Syndrome. We’ve all been there, right? And un...

Quick Hits: The Power of Your Personal Brand Series: Developing Your Executive Presence 30.09.2026

We just launched our new book! You can grab The Power of Your Personal Brand: A Playbook for Struggling Middle Managers Who Want to Do Big Things on Amazon or at ForthRight-People.com In the latest installment of The Power of Your Personal Brand Series, we’re talking about a topic ALL of our clients who want to be successful leaders deep dive into: Executive Presence. This becomes an important top...

Classics: Getting Your Business Found Online with Dave Burnett, AOK Marketing 29.09.2026

We just launched our new book! You can grab The Power of Your Personal Brand: A Playbook for Struggling Middle Managers Who Want to Do Big Things on Amazon or at ForthRight-People.com The complex world of SEO (Search Engine Optimization) has now taken a hard right with the introduction of AI (Artificial Intelligence). It’s no longer enough to be one of the top options when someone Google searches...

Quick Hits Round 2: How to Self-Promote without Sounding Arrogant 23.09.2026

We just launched our new book! You can grab The Power of Your Personal Brand: A Playbook for Struggling Middle Managers Who Want to Do Big Things on Amazon or at ForthRight-People.com Giving yourself credit and praise is often awkward and uncomfortable. How do you self-promote without putting people off? In this Quick Hit, you’ll learn how to flatter others as you promote yourself, emphasize the e...

The Power of Your Personal Brand Series: Developing Your Executive Presence 21.09.2026

We just launched our new book! You can grab The Power of Your Personal Brand: A Playbook for Struggling Middle Managers Who Want to Do Big Things on Amazon or at ForthRight-People.com In the latest installment of The Power of Your Personal Brand Series, we’re talking about a topic ALL of our clients who want to be successful leaders deep dive into: Executive Presence. This becomes an important top...

Quick Hits: When Your Career Becomes Your Identity with Dr. Angélica Pérez-Litwin, The Great Unraveling 16.09.2026

We just launched our new book! You can grab The Power of Your Personal Brand: A Playbook for Struggling Middle Managers Who Want to Do Big Things on Amazon or at ForthRight-People.com Has your career become your identity? You know the feeling: you can’t turn the work off. Your job becomes your source of validation & motivation. This is not burnout. It’s something different. In this Quick Hit, you’...

Classics: Strategy That Moves Your Business Series: The Power of an Actionable Strategic Plan 14.09.2026

We just launched our new book! You can grab The Power of Your Personal Brand: A Playbook for Struggling Middle Managers Who Want to Do Big Things on Amazon or at ForthRight-People.com Today, we’re kicking off our Strategy That Moves Your Business series with our 1st episode on The Power of an Actionable Strategic Plan. Many of you go through a strategic planning process yearly. It can be a lot of...

Quick Hits Round 2: Do I Really Need to Hire a Marketing Team? with Jeff Reynolds, Reynolds+Myers 09.09.2026

We just launched our new book! You can grab The Power of Your Personal Brand: A Playbook for Struggling Middle Managers Who Want to Do Big Things on Amazon or at ForthRight-People.com Who should actually do the marketing for your business? Should you do it yourself or hire a marketing team? We believe a marketing team can be a phenomenal addition to your team - they’ll ensure you’re staying up to...

When Your Career Becomes Your Identity with Dr. Angélica Pérez-Litwin, The Great Unraveling 07.09.2026

We just launched our new book! You can grab The Power of Your Personal Brand: A Playbook for Struggling Middle Managers Who Want to Do Big Things on Amazon or at ForthRight-People.com Has your career become your identity? You know the feeling: you can’t turn the work off. Your job becomes your source of validation & motivation. This is not burnout. It’s something different. And, lots of feelings u...

Quick Hits: The Power of Your Personal Brand Series: A Deep Dive into Behaviors + Actions 02.09.2026

We just launched our new book! You can grab The Power of Your Personal Brand: A Playbook for Struggling Middle Managers Who Want to Do Big Things on Amazon or at ForthRight-People.com In the latest installment of The Power of Your Personal Brand Series, we’re doing a deep dive into the 3rd component of the Personal Brand Framework: your Behaviors + Actions. In this Quick Hit, you’ll hear how Behav...

Classics: The Power Trifecta: Brand, Marketing, and Sales with Steve Caton, Altezza 01.09.2026

We just launched our new book! You can grab The Power of Your Personal Brand: A Playbook for Struggling Middle Managers Who Want to Do Big Things on Amazon or at ForthRight-People.com Is it possible for marketing & sales to work together? If they’re doing so, are they able to actually stay consistent with the brand? These things need to happen for your business to be successful. Unfortunately, in...

Quick Hits Round 2: How to Find Happiness at Work 26.08.2026

We just launched our new book! You can grab The Power of Your Personal Brand: A Playbook for Struggling Middle Managers Who Want to Do Big Things on Amazon or at ForthRight-People.com Happiness at work - is it really possible? You bet! And it can improve lots of other areas of your life, as well. The hard part is making the changes needed to find that happiness. In this Quick Hit, you’ll learn the...

The Power of Your Personal Brand Series: A Deep Dive into Behaviors + Actions 25.08.2026

We just launched our new book! You can grab The Power of Your Personal Brand: A Playbook for Struggling Middle Managers Who Want to Do Big Things on Amazon or at ForthRight-People.com In the latest installment of The Power of Your Personal Brand Series, we’re doing a deep dive into the 3rd component of the Personal Brand Framework: your Behaviors + Actions. Behaviors + Actions are how you show up...

Quick Hits: How SMBs Can Build AI Authority without Spending a Fortune with Tom Schwab, Interview Valet 19.08.2026

We just launched our new book! You can grab The Power of Your Personal Brand: A Playbook for Struggling Middle Managers Who Want to Do Big Things on Amazon or at ForthRight-People.com It’s no longer good enough to just have a solid SEO (Search Engine Optimization) campaign.  Now, you need AI to trust you so you appear in AI searches, like the very top “AI Overview” bubble in Google. Unfortuna...

Classics: How Transforming the Customer Experience Can Be Your Competitive Advantage with Allen Adamson, Metaforce 18.08.2026

We just launched our new book! You can grab The Power of Your Personal Brand: A Playbook for Struggling Middle Managers Who Want to Do Big Things on Amazon or at ForthRight-People.com Customer experience (CX) can be a game-changer when it comes to differentiating your brand. But, you need to do the work to get your CX to a good place. That involves getting a deep understanding of the customer’s jo...

Quick Hits Round 2: How to Leverage Audio Marketing with Nora Sudduth, Hello Audio 12.08.2026

We just launched our new book! You can grab The Power of Your Personal Brand: A Playbook for Struggling Middle Managers Who Want to Do Big Things on Amazon or at ForthRight-People.com You’re listening to this, so you’re familiar with audio marketing. But really - another marketing channel?! It better be worth it. Audio marketing can open so many doors for you and your business when done right. The...

How SMBs Can Build AI Authority without Spending a Fortune with Tom Schwab, Interview Valet 10.08.2026

We just launched our new book! You can grab The Power of Your Personal Brand: A Playbook for Struggling Middle Managers Who Want to Do Big Things on Amazon or at ForthRight-People.com It’s no longer good enough to just have a solid SEO (Search Engine Optimization) campaign.  Now, you need AI to trust you so you appear in AI searches, like the very top “AI Overview” bubble in Google. Unfortuna...

Quick Hits: Managing through an Unexpected Career Pivot with Jack Oujo, Too Smart to Be an Umpire 05.08.2026

We just launched our new book! You can grab The Power of Your Personal Brand: A Playbook for Struggling Middle Managers Who Want to Do Big Things on Amazon or at ForthRight-People.com Life can throw us curveballs. At the time, it can definitely feel and be the worst thing to happen to us. Whether it’s getting reassigned, a business closing, losing a job, or even job expansion, these moments can fi...

Classics: How to Build Unconventional Cultures That Thrive with Gui Costin, Dakota 03.08.2026

We just launched our new book! You can grab The Power of Your Personal Brand: A Playbook for Struggling Middle Managers Who Want to Do Big Things on Amazon or at ForthRight-People.com It’s a unique time for company culture. From dilemmas about flexible work schedules to generational gaps, leaders are throwing up their hands trying to figure out how to motivate without micromanaging. It might just...

Quick Hits: How to Leverage AI Marketing to Own Your POV with Patrice Greene & Kathy Macchi, Inverta 29.07.2026

We just launched our new book! You can grab The Power of Your Personal Brand: A Playbook for Struggling Middle Managers Who Want to Do Big Things on Amazon or at ForthRight-People.com AI is pulling from Large Language Models (LLMs), which means what it generates is really an amalgamation of what already exists. It’s hard to own the attribution of this content. And, it often comes off sounding like...

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