Sold Out Sales School

In this episode, Trish gets raw about the freezing grocery store parking lot moment that changed everything - the night her card was declined for a $3 box of cereal after an 18-hour labor and delivery shift, while she was newly separated, exhausted, and still trapped in a controlling 25-year marriage. No polished success story. No “just believe harder.” Just the unfiltered truth about the exact se...

Finish this sentence out loud right now: “I help…” What came out? If it sounded soft, vague, or apologetic - that’s exactly why your content isn’t converting. In this powerful episode, Trish gets real about the identity leak that’s quietly killing your sales. She shares her own embarrassing moments of shrinking and minimizing her expertise (even after attending thousands of births and building a s...

You’ve heard it a thousand times: “People need to know you, like you, and trust you before they buy.” But what if that framework - the one every coach repeats - is being taught completely backwards when selling to moms and real families? Trish dismantles the Know-Like-Trust lie that’s quietly killing your sales. She shares how she followed all the “right” advice from big-name coaches, grew an audi...

If you're posting consistently, creating great content, getting likes and comments… but barely making any sales, this episode is going to hit hard. Trish reveals the uncomfortable truth most coaches won’t tell you: You’ve been using a strategy built for entrepreneurs and business owners - and it is completely wrong for moms and real families. Drawing from her own painful experience hiring a big-na...

If you’ve ever felt that pull toward something bigger - more growth, more impact, more freedom - but immediately thought “maybe next season”… this episode is your mirror. Trish gets real about why the season that feels most inconvenient is often the exact one that requires you to step up. Drawing from watching her mom build Mary Kay empires in pink Cadillacs while raising kids, to building her own...

You’ve spent 45 minutes editing a reel, stared at it, deleted it, and left it in drafts again. But what if you’re not overthinking your content? What if you’re overthinking being seen? Trish calls out the real reason you’re stuck in perfection mode: it’s not the hook, the lighting, or the B-roll. It’s the fear of judgment, exposure, and putting yourself out there boldly. From her own obsession wit...

Ever poured your heart into a post that racks up likes, saves, and "This is amazing!" comments - only to check your bank account and hear crickets? Trish calls it out: Your ego-boosting content might be sabotaging your sales. If you're chasing vanity metrics like viral reels and broad inspo while wondering why no one's buying, this episode exposes the trap. Drawing from her own reel-obsessed phase...

Ever caught yourself spinning in "strategy tweaks" while your income stays stuck? Trish drops the truth bomb: It's not your plan holding you back - it's your hesitation to decide. Drawing from her gut-wrenching $50k mistake (and the identity-shifting question from her hubby that turned it around), she reveals why "trying" keeps you at 5k months while "deciding" unlocks 20k+ breakthroughs. If you'r...

In this episode, Trish shares a game-changing sales lesson from her own sales mistakes - losing a hot buyer by focusing on features instead of the outcome . Drawing from her Hawaii trip planning, she explains why you're selling the "airplane" (modules, videos, calls) when your audience really wants "Hawaii" (confidence, relief, freedom). If you're a coach, course creator, or service provider selli...

If you have years of experience, real client results, and actual credentials… yet Sally-who-just-started-last-month is outselling you - this episode is your mirror. Trish gets straight to the point: Your content isn’t the problem. Your offer isn’t the problem. Your wishy-washy, confused, “I help everyone” messaging is the problem. Confused buyers don’t buy. From trying to market every birth class...

You will never feel ready. Ready is a feeling, not a fact. The women who actually build empires are the ones who start scared, messy, and before they feel qualified. Trish gets real about the exact moment she decided to launch Labor Nurse Mama in the middle of a brutal divorce, night-shift nursing, homeschooling seven kids, and zero extra time. She shares why your branding, your algorithm, and you...

If you're passionate about your business but it's turning into a 24/7 prison - constantly checking DMs at 10PM, squeezing family around work, or freaking out when life happens - this episode is your permission to build a "bendable" empire. Trish shares behind the scenes of batching content and systems that let her fully show up for her daughter's unexpected labor (and new granddaughter!) without h...

If you're constantly glued to your phone, scrambling for "what to post today," and feeling enslaved to social media - this episode is your freedom blueprint. Trish shares her raw, insider system for batch producing and scheduling content without burning out, drawing from her own grind & scaling Labor Nurse Mama to 416k+ followers while juggling seven kids and a seven-figure biz. No more wishy-...

If your offers are getting likes but no sales, this episode is your wake-up call: You're likely selling a "vitamin" (nice-to-have) when your audience needs a "pain pill" (urgent relief). Trish breaks down why B2C offers flop when positioned like B2B aspirations - and how to flip the script without changing a thing about what you deliver. Sharing her client's story of a sleep consultant who went fr...

If you've been scrolling Instagram, feeling like a failure because another guru's "easy" Canva PDF strategy isn't delivering your 10k month - this episode is your bone-deep truth bomb. Trish gets fired up exposing the biggest lies in online business that are making brilliant women quit: the overnight success myth peddled by coaches who've never built beyond B2B. From her own crickets-filled lives...

In this quick-fire episode straight from the trenches of her own launch, Trish shares the 4 essential steps she’s used to go from zero to seven figures launching digital offers - like turning a $297 birth course into $24k in a week (and sometimes a day). No bro-marketing fluff, just real strategies for B2C creators selling to moms and families who consume (not resell) your magic. If you’re tired o...

If you're scrolling Instagram, feeling like a failure because some coach just posted their $150k month while you're grinding for $5k - this episode is your truth serum. Trish pulls back the curtain on the comparison trap that's killing your confidence (and business), exposing why comparing your year 1 B2C hustle to their year 5 high-ticket empire is straight-up unfair. From her own long nights aft...

If you've been spinning your wheels following "expert" advice from coaches who've only ever sold to other coaches - this episode is your reality check. Trish calls out why 99% of business coaches will NEVER help you sell to moms (or any real families), and it's not their fault - it's because they've never done it. Drawing from her own journey building Labor Nurse Mama into a seven-figure B2C power...

If your content feels like it's falling flat - valuable but not converting - this episode is the missing piece. Trish reveals the #1 reason B2C creators stay stuck: they're accidentally ignoring 3 out of 4 buyer types in their audience. From unaware moms Googling at 2AM to ready-to-buy parents scrolling for proof, Trish breaks down the 4 buyer personas (Unaware Uma, Lurker Linda, Hesitant Hailey,...

If you’re telling yourself “I’ll start fresh January 1st,” this episode is your wake-up call. Waiting for a new year to magically motivate you is the exact pattern that’s kept you stuck, broke, and repeating the same cycle year after year. The women who CRUSH January are the ones getting their shit together in December. While everyone else hits pause for the holidays, the CEOs are getting crystal...

In this no-BS, stomach-punch episode, Trish exposes the #1 reason most women stay broke and exhausted in their business… even when they’re “doing all the things.” Spoiler: it’s not a traffic problem, it’s not a sales problem - it’s a complexity problem. Complexity fails. Simplicity scales - every single time. Trish breaks down the exact formula that took her from scattered nurse-mom to multiple se...

If you want a real business that changes your life and your family’s legacy, you have to stop treating it like a hobby and start showing up like the CEO - even when life is life-ing. No fluff, no excuses. Trish shares how she built Labor Nurse Mama into a seven-figure impact brand while working as a full-time labor nurse, getting divorced, homeschooling, and raising seven kids… by treating her bus...

Every entrepreneur loves the mountaintop moments when your DMs are full, your content is hitting, and sales are flowing. But what about when things get quiet? In this episode, Trish dives into the emotional and strategic side of entrepreneurship: how to stay consistent when business feels slow, engagement drops, or motivation disappears. She reveals how your valley seasons are not setbacks; they a...

If your content feels flat, your sales feel slow, and you’re second-guessing everything you post, this episode is your reset. In Episode 3, Trish dives deep into one of the most overlooked parts of scaling your business: your identity. Because when you forget who you are, your content loses its power. And when your content loses connection, your audience stops converting. This episode will help yo...

In this episode, Trish gets real about how she scaled her income to $80,000 weeks while actually working less. No hustle hacks. No 16-hour days. Just intention, alignment, and a deep understanding of what rest really does for your business. If you’re a coach, course creator, or service provider who sells to moms or parents, and you’re exhausted from trying to “do it all”, this episode will feel li...