Sales as Service

We’ve been taught that consistency and visibility are the keys to growth. Show up, post regularly, build an audience—and the clients will follow. But what happens when the content is working and the sales aren’t? In this conversation, I sit down with Ashley Kruse to unpack the gap between attention and decision. We get into what actually drives someone to take action, what needs to be in place bef...

There’s a lot of people out there who do what you do. From the outside, it can feel like you’re competing on the same offer, the same services, the same outcomes. But what actually sets your business apart isn’t what you sell—it’s the experience of working with you. In this conversation, I sit down with Vance Morris, former Disney leader turned entrepreneur, to break down how customer experience d...

What if the version of success you’ve been chasing is not actually the one you want? In this episode, I sit down with Erin Hines, founder of Darn Good Business Coach, to talk about the pressure so many business owners feel to keep doing more, growing bigger, and pushing harder. We unpack the conditioning behind that mindset and explore what it looks like to build a business that feels aligned with...

What if one of the biggest growth opportunities in your business isn’t finding the next client, but keeping the ones you already worked so hard to win? In this episode, I’m joined by Erica Wood, founder of Client Journey Advisors. Erica helps growing service-based businesses transform reactive service delivery into intentional, scalable client journeys that build trust and reduce churn. We talk ab...

We've all been there — refreshing our analytics, watching a post disappear into the void, and wondering why the clients aren't coming. But what if the algorithm isn't actually the problem? In this solo minisode of Sales as Service, I'm breaking down why content alone was never meant to carry the full weight of your business development — and what to do instead. We explore: Why...

For so many women — especially those of us who built our careers inside structured environments — waiting to be chosen becomes second nature. We wait for the promotion, the opportunity, the client, the seat at the table. But at some point, the waiting stops working. In this episode of Sales as Service , I sit down with Kirstin Brenders, Online Business Mentor and Founder of Kirstin Brenders &...

Longevity in business isn’t built on intensity. It’s built on discipline and consistency. In this episode, I sit down with Laura Patterson, Founder and President of VisionEdge Marketing, a strategic growth consulting firm she launched in 1999. With more than 25 years of experience helping companies drive measurable growth, Laura shares what it really takes to build a business that endures. We unpa...

Sales has never been more automated. AI can write your emails, personalize outreach, and schedule follow-ups. But as tools multiply, something important is getting lost: the discipline of direct, human connection. In this episode of Sales as Service , I sit down with Bryan Coble, President of ACC Go to Market Consulting, to unpack why relationship-based business development is not passive — it’s a...

Facts tell—but stories sell. In this episode of Sales as Service , I’m joined by Kendall Cherry, founder and executive ghostwriter at The Candid Collective, for a conversation about what story-driven sales actually looks like in practice. We explore why so many founders are creating content that resonates emotionally but fails to convert—and what’s usually missing when that happens. Kendall breaks...

Selling isn’t just a skill. It’s emotional. And for many women founders and service-based business owners, that emotional weight shows up as guilt, second-guessing, and a constant fear of “doing it wrong.” In this episode of Sales as Service , Tam Smith sits down with Dr. Nadia Brown for a candid conversation about what really holds women back from consistent revenue. Together, they unpack why sel...

As founders, we spend a lot of time thinking about how to attract clients—offers, messaging, pipelines, and conversion. But what often gets overlooked is the internal foundation that makes sales sustainable in the first place. In this episode, I’m sitting down with Brooke M. Dukes, Founder of BMD Consulting, to explore why culture isn’t a “later” problem and how leadership, communication, and inte...

For a long time, sales has been framed as persuasion—pitch harder, prove value, create urgency. But modern buyers don’t want pressure. They want confidence, clarity, and a partner who understands their risk. In this episode of Sales as Service , I’m joined by Travis Pomposello, former media executive turned advisor, to explore the mindset shift creative agency owners must make to move from vendor...

You’ve built the thing. The offer works. Clients are saying yes. But behind the scenes, the business feels heavier than it should. In this episode of Sales as Service , I’m joined by Gary Fredericks, CEO and Co-Founder of OnPoint Partners, to talk about what happens after early traction—when internal structure becomes just as important as external sales and marketing. We explore how founders and s...

Your next client has already Googled you. That’s the core message personal brand strategist Darren Mass drives home in this high-impact episode. We explore how your digital footprint shapes perception long before discovery calls, and why personal brand is the invisible hand that accelerates (or derails) sales. If you’ve ever hesitated to post or wondered if your brand voice really matters—this is...

Welcome back to Sales as Service—and happy new year. To kick off Season 2, I’m sharing a special episode: my guest appearance on Melissa Snow’s Powerful Women Rising podcast. In this conversation, we unpack the relationship between marketing and sales—why they’re not the same thing, why marketing alone can leave you waiting, and what it looks like to create opportunity proactively without falling...

We’re closing out Season 1 with a minisode that’s part reflection, part field notes. When I launched this show, I didn’t realize how much it would shape my own consistency and confidence—especially after seeing how hard sales gets when you don’t have an online footprint you can lean on. For this wrap-up, I pulled one question I asked every guest: “What’s the best advice you’ve ever received about...

So many business owners chase the perfect pitch or sales strategy—while quietly avoiding the deeper question: Why don’t I feel ready to be seen? In this episode, I’m joined by Tricia Lanette, founder of Electric Paradise Creative and the “Fairy Godmother of Personal Branding.” But this conversation goes beyond visuals. We explore how confidence, clarity, and mindset impact your visibility, your sa...

If you’ve been curious about AI but hesitant to dive in, this conversation is designed for you. In this episode of Sales as Service , I sit down with AI strategist and GenX advocate Ed Weeks Jr. to strip away the hype and focus on what actually matters—practical, real-world applications that help agencies and service pros work smarter and sell more effectively. Ed shares how he rebuilt his busines...

As the year winds down, it’s easy to hit pause on your business development efforts. But what you do now will shape your Q1. This episode is your invitation to take inventory, revisit how you're showing up, and bring more intention into the way you lead and sell. Ryan O’Keeffe is a founder, father, and people promoter. He leads Jago, the first and only BCorp-certified personal brand consultan...

If your services feel hard to explain—or even harder to sell—this episode is for you. Tam Smith is joined by Rhiannon Franz, Founder and CEO of RhiVive Marketing, to unpack what really changes when you stop customizing everything and start productizing your expertise. Rhiannon helps ex-corporate pros simplify their messaging, position their value clearly, and create offers people actually understa...

Tired of cold pitches that miss the mark? In this Sales as Service mini episode, Tam breaks down what makes a “pitch slap,” how to fix it, and how to turn cold outreach into real conversations. Learn a four-step framework for writing messages that build trust, create dialogue, and convert with integrity. Help turn bad outreach into better sales - Submit a Pitch Slap Links & Resources: Join us...

If your brand is getting attention but not turning into action, you’re not alone—and you’re not broken. This week, I’m joined by Emily Paulsen, founder of Electric Collab , a psychology-based brand studio that helps founders go from "getting seen" to getting chosen . With a background that spans global brands like Abercrombie & Fitch and The Wendy’s Company, Emily brings a grounded,...

In a successful sales process, you actually spend the least amount of time selling. The real work happens long before the discovery call—when you’re shaping the story that speaks for you. In this episode, I sit down with Hersh Rephun, brand strategist, storyteller, and host of the Yes Brand podcast, to talk about how brand clarity and authentic messaging drive trust, connection, and conversion. He...

Too many founders hold back from selling because they think they’re just not cut out for it. But today’s guest, Joshua Schulman, is here to challenge that belief.  As a communication coach with a background in public speaking, acting, and even poker, Joshua helps entrepreneurs ditch the “natural salesperson” myth and replace it with real, repeatable skill. In this episode, we dig into why performa...

If you’ve ever felt like you’re doing all the things —posting here, showing up there, and still wondering why it’s not translating into sales—this episode is for you. I’m joined by podcast strategist and founder of iMoves Management , Tahjma VanBuren, for a conversation about what happens when you stop chasing every channel and start showing up with intention . We talk about how to shift from cont...