PRmoment Podcast

On the show is Debby Penton, managing director of Wildfire .  Wildfire is an independent tech PR firm with a fee income of £2.7m and 25 employees.  Thanks so much to the PRmoment Podcast sponsors, The PRCA . Also, do please make a note that the PRmoment Awards 2022 have now opened for entries. Here’s a flavour of what Debby and I discuss: 1.30 mins Debby describes how, in her first-ever job, she w...

Welcome to this week’s PRmoment Podcast . On the show this week we’ve gone back to our roots and, honestly these are my favourite shows, we’re going back to our life stories theme. On the show is Martin Bostock, co-founder of Nelson Bostock and later Fever PR. Martin retired from PR in 2015 but I’ve always wanted to get him on the show because his is such an interesting story, which I’ve no doubt...

This week we’re drilling down into one of our favourite campaigns from 2021. We’re going to look at why a charity called Snow Camp used drill music in its Stop. Breath. Think campaign. On the show to talk us through the campaign is Peter Elms, director at Alpaca Communications , who helped put this campaign together. It’s a really interesting piece of work into how Snow Camp, a charity with a miss...

Welcome to the PRmoment Podcast . On the show this week it’s the third of our mini-series we’re doing on ' PRs Hybrid Future' . Today we talked to Alice Weightman, founder of Hanson Search about its Future of the Workplace Report.  Some headlines from the report: 30% of marketing and communications employees question whether their current career is right for them, and are considering alt...

For this week's podcast, we’re talking to Howard Kosky, CEO of markettiers. For those of you that don’t know, markettiers is the UK’s largest broadcast PR firm. If you watch or listen to the news in the UK, most days you’re likely to hear a markettiers' campaign or two! Howard’s going to be chatting with us about what broadcast PR looks like as we all continue to emerge from the lockdown...

The second in our three part mini-series about PR’s hybrid working spectrum, this week we're talking to Rebecca Taylor-Cottle, head of communications, Northern Europe at Citrix about the potential for flexible working to change the landscape of how, and where, people work in PR. Potentially it could mean increased diversity, more older people working in the sector, a less London centric secto...

 In this week's podcast, we’re talking to Imogen Osborne, founder of The Pulse Business about a research project she has undertaken into face-to-face and virtual working environments post-COVID. 2 mins Imogen talks through the results of the latest research looking at the UK PR sector’s current approach to hybrid working. 8 mins Is a hybrid model a tougher model to integrate employees than an...

Welcome to the PR Pepper Challenge, produced in association with our good friends at Meltwater . On the show today we've got Bieneosa Ebite, Head of Corporate Communications at Centrica. Bieneosa talks about her role at Centrica, why she loves corporate communications and how PRs diversity stats have not moved in 10 years. The reason we've called this series of interviews The PR Pepper C...

2 mins Dee talks about her 3 year stint as Director of Comms in the Cayman Islands - which included the COVID crisis, an earthquake and the biggest hurricane season on record! 6 mins How Dee and her team lead the communications response to a 7.3 Richter scale earthquake. 11 mins Dee then talks about the Hurricane Season and the crisis comms required for that! 14 mins “In a crisis situation, people...

Here is a summary of what Andre and I discussed: 2 mins Andre talks us through what this report is all about and the key findings. 4 mins Andre discusses the data set behind the report including online articles from 25 UK national and business media from June 2016 to May 2021.  5 mins How and why the space for brands to feature in the media has shrunk. 5.30 mins How the overall number of articles...

On this week's podcast we’re talking to Jon Gerlis about the CIPR’s 'PR in the Pandemic' report. In terms of the methodology, 1029 people completed the questionnaire between 23 March 2021 and 19 April 2021.The online survey was complemented by ten interviews. The research was carried out by Chalkstream. Thanks so much, as ever, to the sponsors of the PRmoment Podcast The PRCA . Here...

On this week's podcast we’re talking to Will Hart, Group Managing Director at Unlimited Communications. Will joined Nelson Bostock in 2011 and became MD in 2020 before taking over the group MD role of Unlimited Communications from Nick Clark in April this year. Unlimited Group is owned by the private equity group DBay Advisors. 150 people work for Unlimited Communications in London, circa 70...

Welcome to the PR Pepper Challenge where PRmoment founder Ben Smith interviews leading in-house communicators. On the show this week it’s Jay Ward, director, Ford of Europe product communications. But this is an interview with a twist. Our guests have to agree to take the PR Pepper Challenge when they come on! The challenge involves them answering three questions - if they get the question right B...

Here's the latest PR Pepper Challenge, produced in association with our good friends at Meltwater . On the show today we've got Kev O'Sullivan, senior partner at Fleishman Hillard on the show. Kev and I are going to be talking about creativity in PR alongside a bunch of other stuff. The reason we're calling this series of interviews The PR Pepper Challenge is that interwoven be...

On this week's podcast we’re talking to Giles Peddy who joined Missive last year having previously been at Lewis. We’re talking about Missive’s recent research paper which hypothesizes that brands are over-indexing on lead-gen marketing and under-investing in brand marketing. Before we start, make sure you’ve taken a look at the PRCA’s National Conference which is a face to face event and you...

On this week's podcast we’re talking to Scott Wilson, President Europe & Africa at BCW Global. Scott joined BCW in 2010 having previously been at Porter Novelli and Weber Shandwick. He currently leads BCW across Europe and Africa and today we’re going to chat about PR trends post COVID, including what PR clients are currently buying, the resurgence of corporate PR and whether there's...

On this week's podcast we’re talking to Clive Booth, CEO of the ESG Foundation. Clive has worked in a number of agency and in-house roles, including JLL, Lansons and Lewis. He founded the ESG Foundation in March 2020. The foundation exists to focus the attention of organisations on the importance of environmental, social impact and corporate governance behaviours. Do make sure you’ve taken a...

On this week's podcast I'm chatting to Rosie Bannister, managing director UK at Axicom and Kate Stevens, president of Europe at AxiCom. Currently the PR world, alongside many other sectors, is trying to figure out the right balance between working from home and office working in a post pandemic world. On the show this week I talk to Rosie Bannister and Kate Stevens about how Axicom has c...

On this week's podcast, we talk to Angie Moxham, founder and CEO of The Fourth Angel and Sarah Perry, managing director of The Fourth Angel. Previously, Angie was the founder and CEO of 3 Monkeys which, as many of our readers will know, was sold to Edelman and became part of Zeno. Angie founded The Fourth Angel in March 2019. Sarah joined The Fourth Angel in December 2019 as managing director...

On the show today I'm talking to Warren Johnson, chairman and founder of W Communications about the state of the UK public relations market at the moment. W had a turnover of £10m in 2020 and despite the COVID economy, it had its most successful H1 ever in the second half of 2020. Warren appointed Rachel Friend as W’s CEO in July 2020, so 9 months in, it seems like a good time to catch up abo...

This week on the PRmoment podcast we're talking to Engine Mischief managing director  Greg Jones about what he sees as the challenges in the consumer PR market at the moment. Thanks so much as ever to the podcast sponsors, the PRCA . Here’s a summary of what Greg and I discussed: 1.30 mins Why does Greg believe there is an increasing commoditisation of the consumer PR market in the UK? 2.30 m...

On the PRmoment podcast this week, I'm talking to Matt Wilcock and Mark Perkins of Cow PR about being a creative director in public relations. 10 years ago there weren't many creative directors working in PR but now there are quite a few! In this podcast, we're going to look at the role of the creative director in public relations. Thanks so much to our PRmoment podcast sponsors, th...

On the show today I'm talking to Victoria Cross, managing partner of Instinctif. There's a huge amount of discussion in the business world about the importance of ESG as an investment criteria but it is also important for communicators.  On today's show we're going to be looking at why ESG is so important for modern communications professionals. Thanks so much to the podcast sp...

This week on the PRmoment podcast we're talking about virtual pitching. Virtual pitching is clearly an area that's become more important during the Covid lockdowns and today we're going to be talking to three guests with different perspectives on the pitch process Andrew Bloch is Lead Consultant PR for the AAR, an agency referral company. Also on the show is Rebecca Wagstaffe, Busin...

This week on the PRmoment Podcast I’m talking to Alex Grier, Managing Partner of Frank PR. Alex has worked at Frank for 16 years, he joined the firm in 2005 when there were 15 employees and he saw it sold to Photon (which later became Enero) in 2007. Alex has recently been part of the management team which has bought the agency back from Enero. Frank was originally bought by Photon for just over £...