Neil Wilkins Podcast

By the end, you should be able to: Understand the difference between authority and influence Identify their real sources of control Build credibility before asking for support Map stakeholders and priorities Use practical influence techniques Challenge constructively Turn ideas into action without waiting for permission More webinars like this at Cambridge Marketing College http://marketingcollege...

Today's episode is brought to you by Better Life Elevate Coffee http://betterlifeelevate.com In today's episode of the Neil Wilkins Podcast, Neil talks to Vaibhav "VB" Gupta, Co-Founder of AgentDee, an AI-native performance marketing agency in Bangkok. VB has 13 years experience, scaling growth for fintech, SaaS, and consumer brands, most recently as CMO of DeeMoney. He believes...

Today's guest is David Levine, an Amazon best-selling author, entrepreneur, and customer experience expert who helps businesses get found and keep customers coming back.  Connect with David Levine Website: https://iamyourvirtualprofessional.com/ Podcast Resource Page: https://iamyourvirtualprofessional.com/podcast/ Customer Experience & AI Tools: https://iamyourvirtualprofessional.com/elev...

Budgeting is not just about controlling spend. It is about making better choices with limited resources. Strong marketers connect budget to objectives, allocate by evidence and constraint, balance short-term and long-term value, track results, and adjust before money is wasted. The question is not only, “What can we afford?”It is, “What is the best use of what we have?”More webinars like this at C...

Practical ways to stay focused, consistent and effective when marketing work becomes demanding. Performance under pressure is not about doing more forever. It is about protecting the quality of your work when demands increase. By the end, attendees should be able to: Recognise pressure patterns early Prioritise more effectively Protect focus and consistency Communicate capacity clearly Use practic...

Neil Wilkins shares how to use AI to expand creative thinking, develop stronger campaign concepts and explore more possibilities without losing originality. By the end of this recording, you should be able to: Use AI to explore creative territories rather than generate generic lists Apply proven creative-thinking models with AI Move from audience insight to campaign concept Generate genuinely diff...

CIPD defines evidence-based practice as using the best available evidence from multiple sources, combined with critical thinking, to improve decisions. Strategic focus: Use evidence to justify priorities, budgets and commercial decisions. Tactical focus: Show how daily data work leads to useful action. By the end of this video, you should be able to:Distinguish data, evidence and insightBuild stro...

How to make your brand easier to understand, easier to remember, and easier to choose. Competitive markets are noisy. Customers are busy. Many brands sound similar. Positioning helps people understand: Who you are for; What you help them achieve; Why you are relevant; Why they should choose you. Harvard Business School describes positioning as creating competitive advantage in customers’ minds. By...

This episode is sponsored by Superside , the world's leading AI-first creative partner for enterprises. Creative demand keeps growing and headcount does not, so the shortfall lands on the same few people. Superside is how you scale creative capacity without burning your team out. Creative directors and designers who work as an extension of your in-house team, on ad creative, video, social and...

How to interpret briefs, ask better questions, and deliver work that meets expectations Why briefs matter : A brief gives direction before work begins. It should clarify: - What needs to be achieved - Who the work is for - What must be delivered - When it is needed - How success will be judged Key point: Good execution starts with good understanding. Session aims : By the end, apprentices should b...

Caroline Hodson, is the Founder and CEO of marketing technology consultancy Woolf Hodson. Her perspective is simple: current sales processes were built for a world that no longer exists. She argues that in a world shaped by AI tools, peer forums and self-serve content there is little or no footprint in the CRM. By the time a buyer reaches out, they're often 80% through their decision cycle and...

By the end of this session, you should be able to:Identify where AI can support market researchTurn research questions into better promptsUse AI for desk research, synthesis and analysisAvoid weak synthetic insightValidate findings before actingBuild a practical insight workflowMore content like this at Cambridge Marketing College http://marketingcollege.com/events

Vladimer has over 15 years of international experience, and is regarded as one of the world’s top digital transformation and AI thought leaders. He is a sought-after keynote speaker, futurist, Fortune 500 consultant, startup advisor, and C-suite mentor. His career has been defined by driving success for leading brands, mentoring the next generation of innovators, and shaping the future of digital...

Sheldon Wolf is the founder of Intellitary, an AI-powered transaction origination platform that is redefining how consumers, agents, lenders, and businesses connect. For more than 35 years, he has built companies across real estate, finance, fintech, e-commerce, and artificial intelligence—transforming ideas into revenue, scaling businesses from scratch, and consistently staying ahead of major ind...

Creating Piece of Mind with AI, with Jordan Robinson Jordan Robinson built the app your kitchen didn’t know it needed. Anxin is the only platform that scans your grocery receipts, tracks what’s in your fridge, and alerts you the moment something you already bought gets recalled by the FDA. It also pulls real-time restaurant health inspection scores, checks ingredient safety, monitors medication in...

How marketers can make sound decisions using judgement, experience and available data when the full answer is not yet known. By the end of this session you should be able to:Recognise different types of uncertaintyUse evidence without becoming paralysed by itApply practical decision frameworksReduce bias and overconfidenceCommunicate decisions clearly and defensiblyBuild confidence through process...

Francis Brero is the VP of AI Strategy at HG Insights, where he leads the company’s AI-native transformation across product and operations. With 15 years of experience across AI, data science, and product strategy, Francis focuses on how agentic workflows, unified GTM data, and machine intelligence can help teams work smarter and make better decisions. He previously co-founded MadKudu and built pr...

A CMO’s Perspective of AI, with Brian Reed Brian C Reed is Chief Marketing Officer at Corsha and a 6x CMO with over 25 years in cybersecurity and enterprise software. He has spent his career at the intersection of product, market, and revenue, scaling companies, building networks, speaking and evolving thought leadership in the field of technology marketing. In this episode of the Neil Wilkins Pod...

How to plan, create, distribute and measure content that works across the full customer journey Reflection: Is your content currently planned as a connected system, or as a series of separate channel tasks? Content is now central to search, social, email, sales enablement, customer experience, AI visibility and brand trust. The problem is not lack of content, but often lack of direction. CMI defin...

Neil and Saul discuss industry trends and what we can all learn from this cutting edge industry. The conversation also goes deeper into the psychology and nuances of communication. For marketing strategy support in medtech and healthcare businesses, reach out to Saul http://outcomesrocket.com Check out the Outcomes Rocket Podcast https://podcast.outcomesrocket.com/ More content like this at Neil W...

Ralf Gehrig, Global Chief Experience Officer at WongDoody, spearheads a dynamic team of over 2,000 designers and creatives focused on creating human-centric digital solutions. With a wealth of experience exceeding 20 years in design, digital strategy, and technology, Ralf brings a unique perspective to solving complex digital challenges. Ralf and Neil discuss his latest research findings that show...

Session aims By the end of this session, you should be able to: Structure a clear campaign reportLink objectives, activity and outcomes Select relevant evidence Explain results rather than simply list them Write useful conclusions and recommendations More content and webinars like this at Cambridge Marketing College http://marketingcollege.com/events

How to produce more accurate, structured and consistently useful marketing outputsBy the end of this session, you should be able to:Diagnose why a prompt is producing weak resultsBuild prompts around clear outcomes and success criteriaSupply better context and source materialSpecify structure, constraints and quality requirementsImprove prompts through testing and targeted iterationCreate reusable...

How to communicate clearly, manage expectations, and build productive relationships with senior colleagues Reflection: Which senior stakeholder relationship currently feels easiest, and which feels hardest? Why? Marketing rarely works in isolation. Much of the role involves influencing people with different priorities, time pressures, and definitions of success. HBR’s recent guidance describes man...

Wiebke Tasch is a Berlin-born publishing strategist and founder and CEO of the U.S.-based publishing company Digital Authors. With a master’s background from Bauhaus University, she approaches book publishing as a functional system, where clarity, structure, strategic positioning, and high-quality design work together. She helps non-fiction experts turn their ideas into professionally published, m...