Cypress North

Marketing O'Clock - Digital Marketing News

Marketing O'Clock is the premier digital marketing podcast, covering all things SEO, PPC, and social media marketing. Every Monday the Cypress North team dives deep into the latest online marketing news, studies, trends, and updates and examines how they will impact your real-life KPI's. Join us for actionable digital marketing tips and strategies to employ in your campaigns along with discussions (and sometimes rants) about what works, what doesn't, and what has us shaking our heads this week. Don't miss Marketing O' Clock each and every Monday.

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Cypress North

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Business

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marketingoclock.com

Legutóbbi epizód

2026. szept. 28.

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Epizódok

Ch(Ad) GPT? Internal Docs Hint at Future Advertising 28.04.2025

Marketing O'Clock Episode 379This week on Marketing O’Clock, a leaked internal document suggests that OpenAI may be planning to introduce ads to ChatGPT, with a potential rollout by 2026. Plus, Google reports strong Q1 earnings, with search ad spend showing significant growth. Get your early bird SMX tickets!https://events.searchengineland.com/smx-advanced-2025Visit us at - https://marketingoclock...

GOogle Directly to Jail | Court Rules in Google’s Ad Tech Monopoly Case 21.04.2025

Judge Rules in Google’s Ad Tech Monopoly Case | Marketing O'Clock Episodes 378This week on Marketing O’Clock, a judge rules that Google operates an Ad Tech Monopoly, but we still don’t know whether it will get a “Get Out Of Jail Free” card. Plus, Google puts it’s SERPent-like ways on full display with the latest changes to AI Overview links. Visit us at - https://marketingoclock.com/👍 Like, Share...

BIDing Time Until The Weekly News Show. A Discussion About Google Ads Smart Bidding 18.04.2025

Big News! Marketing O’Clock’s weekly news shows are moving to a new day! Check back Monday bright and early for the digital marketing news of the week. Until then, Greg & Shep have a special bonus episode discussion Google Ads’ smart bidding strategies. Visit us at - https://marketingoclock.com/👍 Like, Share, and Comment! If you found this video helpful, give us a thumbs up, share it with you...

DESKover What’s Coming to Google.com 11.04.2025

Google is Bringing Discover to Your Desktop | Marketing O'Clock Episode 377Visit us at - https://marketingoclock.com/This week on Marketing O’Clock: Google Discover expands to desktop after years of testing, offering a new way for users to engage with content directly from the homepage. In an update to Google Merchant Center, all users were automatically opted into sharing email content to enhance...

April Showers "Bing" New Audience Signals and more Microsoft Updates 04.04.2025

Visit us at - https://marketingoclock.com/This week on Marketing O’Clock: Microsoft Ads’ “Mature” makeover. More details on Search Max are revealed. Google’s March 2025 Core Update finished rolling out, but with minimal volatility and limited impact. Plus, all the digital marketing news you missed this week!👍 Like, Share, and Comment! If you found this video helpful, give us a thumbs up, share it...

We’re On Good (Search) Terms With Google. Search Term Reporting is Coming to Pmax. 28.03.2025

This week on Marketing O’Clock: Advertisers get Pmax-imum clarity with new search term report in Pmax. LinkedIn unveils a whole bunch of updates to make campaign management easier than ever. Google claims to be a publisher’s best friend, but their updates say otherwise. Plus, all the digital marketing news you missed this week! Visit us at - https://marketingoclock.com/👍 Like, Share, and Comment!...

AI Overviews Link Back to None of Yous. Google Sends Clicks Back to SERPs. 21.03.2025

This week on Marketing O’Clock: Demand Gen placements are live, but reporting is still unavailable. Google tests sending AI overview clicks right back to the Google SERPs. March Madness is upon us in SEO land as the March 2025 Core Update rolls out. Plus, all the digital marketing news you missed this week! Visit us at - https://marketingoclock.com/👍 Like, Share, and Comment! If you found this vi...

A PMax Campaign is Worth 10,000 Negative Keywords. Google Ads Increases the Limit of Campaign-Level Negatives. 14.03.2025

This week on Marketing O’Clock: From 100 to 10,000—PMax negatives just leveled up! Search Max beta is expanding, but questions remain about its effectiveness. Meanwhile, reports suggest that channel reporting for PMax may finally be rolling out, though Google has yet to confirm. And in a notable change, Google has shut down page annotations, putting an end to the madness. Plus, all the digital mar...

Google Search (AI)n't What It Used To Be. Introducing AI Mode. 07.03.2025

This week on Marketing O’Clock: Google is rolling out a new AI Search Mode with more advanced reasoning. Google Ads is shaking things up, with separate auctions for each ad spot and some sneaky double-serving. Over in Google Shopping, AI-generated fashion is here, but the runway results are questionable. Plus, all the digital marketing news you missed this week! Visit us at - https://marketingoclo...

Google Ads’ Headline Change Incite(link)s Fury from “Some” Advertisers. 28.02.2025

This week on Marketing O’Clock: Google is making headlines (AKA sitelinks) once again with some new developments. A recent study shows where AI is grabbing its citations from, and what they’re made of. Meanwhile, Meta’s got a brand-new ad type and is turning comments into cash. Plus, all the digital marketing news you missed this week! Visit us at - https://marketingoclock.com/ 👍 Like, Share, and...

Google Ad(d)s AI Humans 21.02.2025

This week on Marketing O’Clock: Ads are now linking their way into Bitly users' URLs with new interstitial ads. Reach Planner becomes AI’s newest playground for ad optimization. Google is tightening the reins on customer match lists with a new update. Imagen 3 is now generating pixel-perfect people for your ads. Plus, all the digital marketing news you missed this week! Visit us at - https://m...

Nav-er A Dull Moment. Google Ads is Cracking Down on LPs 14.02.2025

Google Ads Cracks Down on Landing Pages & More Digital Marketing News Marketing O’Clock Episode 369This week on Marketing O’Clock, we do our best to Navigate a landing page announcement in Google ads that could have a big impact on advertisers. Apparently, TV has surpassed mobile and is now the primary device for YouTube viewing in the US. Plus, all the digital marketing news you missed this w...

Google Ads is “Displaying” Around With New Demand Gen Features 07.02.2025

Demand Gen Placement Controls & More Digital Marketing News | Marketing Marketing O’Clock | Episode 368 This week on Marketing O’Clock, Google Ads is giving advertisers more control over Demand Gen placements. Microsoft is making a good Impression (based remarketing) with a list of new announcements. The size of a new AI Overview feature pales in comparison to what we’ve seen in the past. Plus...

Keeping It 100. Unpacking Google's PMax Negative Rollout. 31.01.2025

Google Ads Rolls Out PMax Negatives & More Digital Marketing News | Marketing O’Clock Episode 367 This week on Marketing O’Clock, Google Ads is finally rolling out campaign-level negative keywords for PMax campaigns, and device targeting is in beta! Then, Google officially launched MMMeridian. Plus, all the digital marketing news you missed this week! Visit us at - https://marketingoclock.com/...

TikTok Ban Paused. App Lives to Scroll Another Day. 24.01.2025

This week on Marketing O’Clock, an executive order puts the TikTok ban on hold, Google Ads released new guidelines on Value-Based Bidding Experiments, and a Source column comes to Search Term Insights. Plus, is “Search Max” coming to a Google Ads account near you? Catch up on all the digital marketing news you missed this week! Visit us at - https://marketingoclock.com/ Sign out petition to ban pa...

The Clock is TikToking. App Could Be Banned in the U.S. 17.01.2025

TikTok Could Be Banned in the U.S. & More Digital Marketing News | Marketing O’Clock Episode 365 This week on Marketing O’Clock, TikTok could be banned in the U.S., demand Gen has a new learning phase estimates forecast, plus all the digital marketing news you missed this week! Thank you Adzviser for sponsoring this weeks show! Sign up today! https://adzviser.com/ Visit us at - https://marketi...

Meta’s (Community) Note to the World: Fact-Checkers are Out 10.01.2025

Meta’s (Community) Note to the World & More Digital Marketing News | Marketing O’Clock Episode 364 This week on Marketing O’Clock, Meta makes a note-worthy announcement by replacing fact-checkers with community notes. Google Ads made some unhelpful (and incorrect) changes to their help documentation, plus all the digital marketing news you missed this week! Visit us at - https://marketingocloc...

Google Ads Offers a Brand-Aid for Brand Exclusions in PMax Shopping Inventory. 03.01.2025

Google Tests New Brand Control in PMax & More Digital Marketing News | Marketing O’Clock Episode 363 Thank You Adzviser - https://adzviser.com/ This week on Marketing O’Clock, Google Ads brand exclusions are no longer a one-stop shop. Users can now edit images with AI in the Google Ads asset library. Google’s December 2024 core update finally finished rolling out, and Google offered up some (r...

The 2024 Clockscars 27.12.2024

This week on Marketing O’Clock, the 2024 Clockscars are live wherever you get your podcasts! Dive into our picks as we spotlight the best memes, rants, and digital marketing hot takes of 2024! Plus, we honor some of the best and brightest in the digital marketing community. Visit us at - https://marketingoclock.com/ 👍 Like, Share, and Comment! If you found this video helpful, give us a thumbs up,...

On the Second Day of Christmas, Google Ads Served to Me: 2 Ads from the Same Advertiser for One Query. 20.12.2024

2 Ads from the Same Advertiser on 1 Page & Digital Marketing News | Marketing O’Clock Episode 362 This week on Marketing O’Clock, Google serves two ads from the same advertiser on one page. ChatGPT search is available to all free users, and we’re petitioning Google’s page annotations. Plus, all the digital marketing news you missed this week! Sign here to STOP PAGE ANNOTATIONS! - http://bit.ly...

Love at First Order. A New Discount Type Arrives in Merchant Center. 13.12.2024

Merchant Center Unveils First Order Discount & More Digital Marketing News | Episode 361 This week on Marketing O’Clock, first thing’s first, a new discount is live in Google Merchant Center. Instagram is testing trial reels with non-followers, and videos are now being added to assets in Google Ads. Plus, all the digital marketing news you missed this week! Visit us at - https://marketingocloc...

Google Search in the Lurch? What Changes in User Behavior Could Mean for the Search Engine's Future 06.12.2024

New Study on How People Use Google & More Digital Marketing News | Marketing O’Clock Episode 360 Thank You WIX - https://www.wix.com/studio?utm_source=google&utm_medium=cpc&utm_campaign=21462361366%5E163743892319%5Esearch%20-%20wix&experiment_id=wix%20studio%5Ee%5E705492123560%5E&gad_source=1&gbraid=0AAAAADwEfwUMpDXmYdfv91nJFx6ZWddLg&gclid=Cj0KCQiAu8W6BhC-ARIsACEQoDCVNZ...

JUST SAY anNOtation. Page Annotations for iOS to Take Search Volume from Publications 29.11.2024

Page Annotation for Google iOS & More Digital Marketing News | Marketing O’Clock Episode 359 This week on Marketing O’Clock, Google turns the wrong page toward Page Annotation for the iOS app. The DOJ is doubling down on selling Chrome after their antitrust win against Google. Plus, Google launches Customer Match lists in GA4 helping marketers find their perfect match with audiences. Visit us...

A New POV. Views is Now The Primary Metric for Meta Creators 22.11.2024

This week on Marketing O’Clock, we’re recording from Hero Conf & BrightonSEO in San Diego! Meta has a new point of view for creators, Google has some site reputation abuse updates, and ads are finally spotted in AI overviews. Thank you Adzviser for sponsoring today’s show. Supercharge your marketing analytics with accurate, real-time data. Adzviser - https://adzviser.com/ Visit us at - https:/...

The Missing Link? Google Tests Linked Callout Assets Under Headlines 15.11.2024

Blue Links Under Headlines, & More Digital Marketing News | Marketing O’Clock | Episode 356 This week on Marketing O’Clock, Google tests linked callout assets under headlines. Google rolls out a core update just in time for the holiday season. Plus, Google Ads manager tries to cure(ate) publisher pain points. Visit us at - https://marketingoclock.com/ 👍 Like, Share, and Comment! If you found...

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