Informed: the podcast for LinkedIn® users

Welcome to episode 178, it’s been a busy week for me with several training sessions and a speaking gig. I knew I wouldn’t get time to produce an episode this week so I thought it might be interesting to hear the talk that I gave this week. First and relevant to the subject of my talk, I saw this article and wondered what you would make of it. Interesting Stuff I Saw This Week Seriously, Please Sto...

Welcome to episode 177, this week I want to focus on research….not stalking! The problem is that everyone seems to want to refer to it as stalking so whatever…I’m going with that in the headline. There is so much valuable information to be gleamed from someones LinkedIn profile and yet most people barely scratch the surface. More of that later but as always I’m starting with…. Interesting Stuff I...

Welcome to episode 176, this week I am going to share my thoughts on the demise of content marketing and the rise of engagement as a much more effective tool to influence and build trust. But first….. Interesting Stuff I Saw This Week Bumble’s CEO Takes Aim At LinkedIn 18 Enormously Useful LinkedIn Hacks by Andy Foote or just shortcut to the fancy text generator here If You Wanna Crush It On Linke...

Welcome to episode 175, this week I want to return to a subject close to my heart and also one that I think is really important to all of us. 18-25-year-olds and their use (or lack of use) of LinkedIn! This episode features an interview with John Morley about the work he has been doing with school leavers. More of that later … Interesting Stuff I Saw This Week LinkedIn launch a new ‘Welcome to the...

Welcome to episode 174, I’m going to share an interesting chat I had with AJ Wilcox this week. AJ heard me talk in sceptical terms about the new website demographics feature that LinkedIn are currently rolling out and contacted me to say he was very enthusiastic about the feature. So I thought I would record our conversation and share it with you. More of that later but first… Interesting Stuff I...

Welcome to episode 173, this week it’s just me (no interview) and I want to talk about the controversial but also very important topic of plagiarism. But before we get to that I need to catch up on some things I wasn’t able to cover last week plus some other articles I saw this week… Interesting Stuff I Saw This Week Hackers catfish tech execs on LinkedIn Putin passes law that will ban VPNs in Rus...

Welcome to episode 172, this week I’m going to introduce you to a very interesting and somewhat entertaining character. Jon Buchan is a digital marketing expert who has a unique way of getting fantastic responses to cold messages (mainly emails) he sends by using humour. But first we had some feedback from last weeks episode on Native video. Native Video My friend and fellow LinkedIn trainer Sandr...

Welcome to episode 171, well I’m back from my holiday and fully refreshed albeit missing the sun, crystal clear sea, wonderful beaches and amazing sunsets……oh well! As always seems to happen, as soon as I go away LinkedIn decide to unexpectedly launch a new feature….well I guess that happens all the time but this one happened to be a very big one……native video has finally arrived! More of that lat...

Welcome to episode 170, I’m still away this week but rather than go two weeks without an episode I thought I would pre-record an interview with the amazing LinkedIn Trainer from London called Alex Galviz. We cover a lot of ground in the interview and I hope you will agree that Alex’s approach to LinkedIn is both refreshing and inspiring. But first I thought you might find these interesting… Intere...

Welcome to episode 169, lets get personal this week……or maybe not! Is is right to chat about non-business matters on LinkedIn? That is the main focus this week but first…. Interesting Stuff I Saw This Week When is public information not public? When LinkedIn says so What LinkedIn Will Look Like In The Future Posting Job Opportunity On LinkedIn Profile For New Employer Did Not Violate Non-Compete S...

Welcome to episode 168, last week’s show seemed to go down a storm……it seems everyone is checking their influence score and comparing them which can only be a good thing in my opinion. As a followup to that and on a similar track I wanted to focus on article clicks this week, or rather the lack of article clicks many people seem to be battling with! I’m getting a lot of comments like; “I think I w...

Welcome to episode 167, this week I’m going to take the opportunity to catch up on questions which have been building up recently as well as discussing the issue of influence and followers vs connections. But first….. I had some great feedback from last weeks episode including this message from Kurt Shaver Plus Leif Carlsen contacted me from Denmark. Leif consider himself to be the ‘Mr LinkedIn’ i...

Welcome to episode 166, this week I have been inspired to spread the news about #LinkedInlocal, a movement that is gaining momentum around the world and it’s all about meeting your connections face to face. More of that later but first…. Interesting Stuff I Saw This Week Windows Phone LinkedIn app no longer available for download How ironic! I suspect this will return when new Windows phones are r...

Welcome to episode 165, this week it’s that old nugget again…Skills and their annoying little brother endorsements! But first…… Interesting Stuff I Saw This Week One third of respondents to a recent survey said they lie about themselves in their LinkedIn profiles Relay have now updated their LinkedIn cover templates LinkedIn Deprecates it’s Groups API Get Ready to Give Up on LinkedIn for Marketing...

Welcome to episode 164, following on from last week’s theme of ‘cleaning up your homepage’ it struck me that you also need to make sure that you are not a victim of someone else cleaning up their homepage! So this week I want to focus on the best ways to ensure that you remain visible on your followers homepage. But first….. Interesting Stuff I Saw This Week LinkedIn snaps up Redwood City sales te...

Welcome to episode 163, it’s been a terrible week for me with the shocking news coming from Manchester and being personally touched by the tragic events, it’s made it really hard to focus at times. This week I want to focus on managing your home page feed on LinkedIn. It’s a critical aspect of using LinkedIn effectively and most people ignore it so it’s time for a good clean up! But first….. Inter...

Welcome to episode 162, well I’m still standing! I’m approaching the end of my second week standing and my legs and feet finally seem to be adjusting! I definitely feel a lot fitter and have more energy so I’m going to stick with it. So this week I want to return too the subject of LinkedIn Articles (formerly known as published posts) because I sense that many people are holding back and the main...

Welcome to episode 161, I’m recording very early this week so please excuse me if any news that broke this week isn't covered! I had a very interesting conversation this week with someone who was sharing their experience with being found by customers on Linkedin. Whilst this mostly happens via visibility through content and engagement, it can also happen via search…ie a potential customer searches...

Welcome to episode 160, the wether has improved in the UK this week and it looks as though spring has finally arrived so I thought that would be a good excuse to take a fresh look at our LinkedIn profiles and see if they are in need of a spring clean But first, I did see a couple of things this week you should know about….. Interesting Stuff I Saw This Week Oracle links to LinkedIn so its saleswar...

Welcome to episode 159, following my trip to Social Media Marketing World something has been bugging me…..video! I saw so many people broadcasting live video and recording short snippets plus many talks on the subject, I realised that I really needed to ‘up my video game’ and more importantly I realised that LinkedIn users generally need to use video content more. So that is the subject of this we...

Welcome to episode 158, it’s been a very ‘buggy’ week this week, firstly connections were in reverse order in the ‘My network’ list then the ability to recommend someone disappeared. Both are now fixed but it is clear that something is going on behind the scenes. I thought I would lighten things up a bit this week and relay a funny story I heard from a listener in the US this week.   Interest...

Welcome to episode 157. It’s about time we talked about groups again, A long standing feature that used to be great but seems to have deteriorated in recent years resulting in very strong rumours that groups are about to be dumped by LinkedIn. But before we get into groups….. Interesting Stuff I Saw This Week More Features Coming to the New LinkedIn Experience ‘Conversations’ or ‘Smarter messaging...

Welcome to episode 156, this week I finally get around to discussing how LinkedIn works across different languages and seeing as I know very little about the subject, I called upon my good friend Luca Bozzato to help out. But first a few updates for you….. LinkedIn have finally clarified the difference between article and post ‘views’ Article views have always been ‘real’ views (ie someone clicked...

Welcome to episode 155, I’m sorry I wasn’t able to deliver an episode last week, the conference was so ‘full on’ I had no opportunity to put together the full episode although I did manage to record a few short snippets. Now that I’m back, albeit somewhat jet lagged, I thought I would share with you my experiences last week in San Diego But first…… Interesting Stuff I Saw This Week. LinkedIn revam...

Welcome to episode 154, it’s been a tricky week this week, I had planned an interview with an Italian LinkedIn trainer to tackle the important subject of multi-lingual profiles but due to a combination of illness and power cuts, I had to postpone that! Instead I decided to cover a subject I am very enthusiastic about - research, specifically researching people. But first….. Interesting Stuff I saw...