Failure is Knowledge Podcast Hosted by Terryl Humphrey

If you're trying to figure out how to turn a podcast into a business, one of the biggest things you need to understand is that creating episodes is only one part of it. You also need to know who you're serving, what problem you're solving, what you're offering, and what you're charging. After producing 893 podcast episodes, I've learned that being able to podcast and unders...

If you're trying to figure out how to grow your podcast audience, one thing I've learned is that you don't always know who's listening.  People can find your podcast today, months from now, or even years after you publish an episode. In this episode, I talk about what I've learned after producing over 893 podcast episodes and why I had to change the way I looked at podcast grow...

How do you create a podcast system for your business? It starts by putting a routine, habit, and process around what happens before, during, and after you record. In this episode, I talk about how I struggled with consistency when I first started podcasting and how recording consistently eventually helped me develop a routine. But the system goes beyond recording. I talk about scheduling guests, u...

How do you improve your podcast? Start by becoming your first listener, paying attention to what you are creating, and making adjustments based on what you experience. When I started podcasting, I thought nobody was listening. I thought my podcast was not working. What I forgot was that I was listening. That changed how I started looking at my podcast. In this episode, I talk about why you need to...

If you're wondering how to stop comparing your podcast to other podcasters, one thing you have to understand is that everybody is on a different journey. Someone else's equipment, studio, confidence, or experience doesn't mean your podcast isn't working. I've caught myself doing this. I would get around podcasters who had been doing this longer than me and start looking at thei...

If you have a podcast, how do you know what your audience actually needs from you? In this episode, I talk about the importance of listening to your podcast audience and paying attention to their questions, struggles, hesitation, and feedback. I recently taught an in person podcast workshop, and instead of only giving people information about podcasting, we helped them actually apply what they lea...

Starting a podcast can feel difficult when you are thinking about equipment, studios, what to say, and whether you are ready. In this episode, I talk about three challenges I continue seeing with business owners who want to launch a podcast. We talk about procrastination, overthinking, being afraid to fail publicly, and why you have to be willing to start before everything is perfect. I also share...

If you are wondering how many podcast episodes you should record, understand that one episode is only the starting point.  The more you record, the more opportunities you have to improve, build trust, and give people something to discover. In this episode, I talk about why I continue to focus on the next podcast episode instead of expecting one episode to create all the results. When I started pod...

How do you identify the problem your business solves? For me, figuring that out took years of trying different things, asking questions, learning business, talking to mentors, and paying attention to what people actually came to me for. In this episode, I talk about why business can be so challenging when you're trying to figure everything out at the same time. -Sales. -Marketing. -Finance. -L...

You recorded your first podcast. Now what? In this episode, I break down what happens after you record your first podcast and how to take the video and audio sitting on your camera, SD card, phone, or computer and turn it into something people can actually watch, listen to, discover, and learn from. After producing over 893 podcast episodes, one thing I’ve learned is that a lot happens after you t...

If you're wondering what you can learn from starting a podcast, there is more to podcasting than recording episodes and talking into a camera. In this episode of the Failure Is Knowledge Podcast, I share three of the biggest lessons podcasting has taught me: establish a goal, get educated, and give yourself grace. When I started podcasting while serving in the Marine Corps, I didn't have e...

If you’re trying to figure out how to stay consistent with your podcast, start by recognizing the small wins. In this episode of the Failure Is Knowledge Podcast, I share what producing 893 podcast episodes taught me about showing up, learning from failure, and continuing to improve even when the results take time. I also break down why you have to put yourself out there, document what is not work...

If you’re wondering how a podcast can help your business, it can give you a platform to build trust, start relationships, create valuable content, and give people a way to learn more about you. In this episode of the Failure Is Knowledge Podcast, I talk about why I believe your podcast is more valuable than you may realize. Over the last half a decade, we’ve produced over 893 podcast episodes whil...

If you are trying to figure out how to use a podcast to build trust, one of the biggest things to understand is that podcasting is not only about recording content. You also have to think about the experience you are creating for the people you want to reach. In this episode of the Failure Is Knowledge Podcast, I talk about why your customer’s journey is so important and how I started applying thi...

How do you follow up with podcast leads without feeling like you are bothering people? One of the biggest things I am learning is that the conversation has to continue. Someone showing interest in your podcast, registering for your training, or having one conversation with you does not mean the relationship is finished. In this episode of the Failure Is Knowledge Podcast, I share what finally made...

Have you ever wondered what actually goes into launching a podcast? In this episode of the Failure Is Knowledge Podcast, I'm bringing you behind the scenes while I set up my cameras, microphones, lights, and teleprompter to record a new video for the Failure Is Knowledge website. I'm also sharing why I've continued changing our messaging, what producing more than 893 podcast episodes h...

Can your podcast become more than just content? In today's episode of the Failure Is Knowledge Podcast, I talk about how podcasting can become the first step in how you market yourself, communicate what you do, build trust, and meet your customers where they are. After producing 893 podcast episodes and helping entrepreneurs launch their podcasts, I started to understand that having a podcast...

Ronald Sepulveda II spent close to $2,000 promoting his first public speaking event. Only five people showed up. Instead of only looking at the event as a failure, Ron eventually described it differently: “I spent $2,000 for experience.” In this episode of the Failure Is Knowledge Podcast, Ron shares how mistakes, observation, trial and error, and years of studying people helped him build Absoluti...

Are you an aspiring podcaster who struggles to make an impact, make a difference, or consistently put yourself out there? Your podcast may already be helping people, but you might not be measuring the right results. In this episode of the Failure Is Knowledge Podcast, Terryl Humphrey explains how to measure the impact your podcast is creating. After producing 893 podcast episodes and helping 30 en...

Are you an aspiring podcaster who struggles with being different, unique, or special? In this episode, Terryl Humphrey explains how to make your podcast different from the other podcasts being created. After producing 893 podcast episodes and helping 30 entrepreneurs launch their podcasts with confidence, Terryl recognized that many podcasts use the same basic structure. They have cameras, microph...

Are you a business owner struggling to gain the success you are working toward? Many entrepreneurs begin working toward a goal, but they stop doing the work when the results take longer than expected. In this episode, Terryl Humphrey explains why you must identify what is working, improve the process, and continue showing up. This episode covers: -Putting the right work in place -Asking customers...

Are you an organization looking to host an event, record content, or document your process? Choosing the right production company can determine whether an important moment becomes valuable marketing content or disappears after the event is over. What the Episode Covers In this episode of the Failure Is Knowledge Podcast, Terryl Humphrey explains three things to look for when choosing a production...

Most business owners are learning how to use AI. The bigger question is: Can your customers find you through AI? In today's episode of the Failure Is Knowledge Podcast, I share what I've learned after producing 893 podcast episodes and how AI is helping entrepreneurs become more visible, build better systems, and market their business more effectively. In this episode, we discuss: -How AI...

Podcasting is one of the best ways to market yourself, your business, and the problem you are solving. In this episode of the Failure Is Knowledge Podcast, I talk about why podcasting is more than recording videos or creating content.  It is about helping people learn more about who you are, your mission, your business, and the story behind what you do. I also share a real experience from one of t...

In this episode of the Failure Is Knowledge Podcast, Terryl Humphrey talks about how podcasting creates life skills that go beyond recording content. He shares how podcasting builds confidence through repetition, practice, and execution.  He also explains how putting yourself out there helps you learn how to communicate, market yourself, and understand the problem your business solves. Terryl refl...