Beyond The Billboard

When OOH gets culture right, it becomes more than advertising; it becomes part of the conversation. In this episode with Merissa Himraj, we explore the power of cultural context in OOH: why local nuance matters, how smart placement can amplify an idea, and what makes certain campaigns resonate far beyond the billboard. From Coca-Cola to Pineapple, Naked, Heinz and Netflix, we unpack the work that...

In a rapidly changing media landscape, where does OOH fit and what makes it such a powerful part of the mix? In this episode, we sit down with Richard Lord to unpack how the media landscape is evolving, the role OOH plays alongside other channels, and why its ability to deliver real-world reach, impact and visibility remains so valuable. We explore how brands should be thinking about OOH today, wh...

In this episode chat with Phil Blondé, the creative mind behind OOH of the Day, about what makes great OOH impossible to ignore. Phil shares how his passion for the medium turned into a global source of creative inspiration, why the best ideas make people smile, think or react, and how he judges great work in a matter of seconds. We also unpack the power of human truths, the importance of simplici...

Shopping malls bring brands closer to consumers when they are actively browsing, engaging and making purchase decisions. In this episode, we speak with John Faia, Director of Mall Ads and General Manager of Street Network, about the reach of mall media, shopper behaviour and the power of proximity to purchase. John shares how creativity, audience insights, attention metrics and data-driven formats...

What does OOH media look like from the client's perspective?  In this episode, Bridget Harpur, the Marketing Manager at Volkswagen Group, South Africa, shares her insights on how brands approach OOH, what they value most in media partnerships, and the role OOH plays in today's marketing mix. From campaign planning to creativity and collaboration, Bridget offers a candid look at the prior...

What does it take for brands to succeed in Ghana's OOH media market? In this episode, we sit down with Taniya Mondal, Managing Director at Optimal OMD, to explore the unique dynamics shaping one of Africa's most exciting media landscapes. We discuss how brands can win with OOH in Ghana, what audience measurement looks like in a market with its own distinct challenges and opportunities, a...

The OOH industry is evolving rapidly, but with growth comes new challenges. In this episode we sit down with Peter Lindstrom to unpack the realities shaping OOH today; from market fragmentation and media owner differentiation to inventory saturation and the future of the channel. Peter shares his perspective on how OOH can continue to thrive in an increasingly complex landscape, why media owners n...

Fresh from the World Out of Home Organization (WOO) Global Congress 2026 in London, we sit down with WOO President Tom Goddard and Jacques Du Preez Founder and CEO at Provantage to unpack the biggest conversations shaping the future of OOH. From global industry trends and emerging technologies to measurement and AI this episode provides both a worldwide and local perspective on the opportunities a...

We welcome fellow podcast host Pat Mahlangu from Pat on Brands; the first time we’ve had another podcast host join us on the show. As Pat on Brands celebrates its 10-year milestone, we unpack some of the biggest themes and insights Pat has uncovered through conversations with leading brands, marketers, and CMOs over the years. We also explore the opportunities for brands to better connect with Sou...

We dive into the evolving world of OOH media with industry expert Erik Warburg from Outdoor Auditors. Fresh from his latest State of OOH report from February 2026, Erik shares his optimistic perspective on the current state of the industry, highlighting the stability of static OOH and the explosive growth of digital OOH. We discuss the resilience of static OOH, the digital OOH revolution, how budg...

Step inside the client mindset in this episode as we sit down with Teniel Nelson from Beiersdorf to unpack OOH from a client point of view. From what truly captures attention in the real world to how OOH fits into broader brand and media strategies, Teniel shares a candid view on what clients value, what they question, and what ultimately drives impact. We explore how creativity, placement, and me...

This sponsor episode features Jason Steyn, Sales Director at Network X, as we explore how the Streets are Speaking through OOH. From audience behaviour to the power of location, we unpack how real-world environments are shaping smarter, more impactful campaigns.  We also discuss the importance of the mass market and Network X’s presence within it, and how brands can better connect with audiences a...

OOH has always been a powerful channel for reach, but how do we move beyond scale to prove real impact? In this episode, we’re joined by Saiesh Ajudhiya, Head of Media, Creative & Innovation from Kantar South Africa to unpack how brands and marketers should be thinking about OOH effectiveness today. From measurement frameworks to the evolving role of data, we explore how OOH delivers not just...

In this episode, we’re joined by Nivasha Pillay to explore how brands can truly unlock impact by connecting OOH, digital, and social channels. From building consistent messaging across platforms to using context to drive real-world action, we unpack what it takes to create cohesive, high-performing campaigns.  This conversation dives into the power of integration, why siloed thinking holds brands...

In this episode, we sit down with Calvin Collett from Melon Mobile to unpack OOH from a client’s perspective. From the initial thinking and strategy to execution and impact, Calvin shares an honest, behind-the-scenes look at what it’s really like to invest in the channel. We explore how Melon Mobile approached OOH, what surprised them most, and why the medium continues to prove its value in a mode...

Taxi ranks, train stations and bus corridors aren’t just transit points; they’re high-energy community hubs that connect brands to true mass audiences every single day.  We explore the scale of South Africa’s commuter movement, audience reach and dwell time, and the data agencies should be using to evaluate this powerful environment. Shamy breaks down what differentiates commuter from other OOH fo...

We sit down with Trish Guilford, General Manager at the OMC, to unpack The Year Ahead for ROAD 2.0. With ROAD 2.0 now firmly established in market, we explore how the data landscape is evolving from expanded measured inventory across roadside, taxi ranks and upcoming Gautrain and airport environments. This episode dives into the data layers coming in 2026, the potential role of mobile enrichment,...

In this episode we sit down with Robert Notrica, Client Partner at WPP Media to unpack what it really takes to drive meaningful impact through OOH. From the evolving role of OOH in the media mix to the responsibility media owners carry in delivering measurable value, Robert shares sharp insights on accountability, reporting, and building long-term brand partnerships. We also explore the power of c...

In this episode, we’re joined by Silke Bucker, for an honest conversation about what clients really value from the OOH channel as a medium in the media mix. We unpack the importance of trust, accountability, and measurable impact and why strong creative only works when it’s backed by clear strategy. Silke shares some of her favourite OOH campaigns and how confidence is built through OOH for consum...

We dive deep into the evolving world of attention in OOH advertising. Steve Bernard, Head of Insight at Ocean Outdoor, joins us to unpack “The Attention Dividend”,  what it means for brands, how attention is measured, and why OOH continues to outperform in capturing real human engagement.  From cutting-edge research to practical insights for planners and marketers, Steve breaks down the science be...

In this episode, we are joined by Dexter Fox, Head of Sales at Wayout Group SA, who shares practical insights on how great ideas become reality and the collaboration needed to bring OOH to life.  Co-hosts Kirsty and Livia share some of what they want to see more of in the South African landscape.

We sit down with Andrew Brunton, Executive Managing Director for EMEA at Billups, to explore how technology is accelerating growth in OOH across Europe, the Middle East and Africa. Andrew unpacks the regional nuances shaping OOH strategy, the rising importance of contextually relevant creative, and the critical role of reporting effectively. We look at the evolving measurement landscape and why it...

In the third instalment of our South African OOH measurement series, we sit down with Philip Evans, Founder & Sales Director of Luxon Data Solutions, to unpack their innovative approach to measuring OOH.  We explore Luxon’s methodology, the technology behind their data and how their solution is helping sharpen planning and reporting in the local OOH landscape.  This episode offers a clear, pra...

We pull back the curtain on one of the most ambitious and talked-about OOH collaborations in South Africa, The OG Influencer campaign. For the first time, nine media owners came together under one powerful idea to showcase the true impact of Out of Home, where the medium was the message. From concept to execution, this episode goes behind the scenes of how Co-hosts Livia and Kirsty bought this cam...

In this episode, we explore the bold side of Out of Home with Dean Oelschig. Dean shares his love for the OOH medium, unpacking why it remains one of the most powerful channels for brands to make a lasting impact. We dive into what it means to win with OOH   - from crafting messaging that truly lands, to testing the strength of an idea by seeing if it works on a billboard. If you believe great cre...