What's Broken in GTM and How to Fix It

Episode 29 - Live at CRO Connected Autumn Summit - The Human Element in the Age of AI. Welcome to What's Broken in GTM and How to Fix It with Louis Fernandes and Simon Daniels . Each week, together with occasional guests, we explore the challenges that face go-to-market leaders in SaaS scale-up businesses and suggest solutions to common issues. This week’s episode was recorded live in front o...

Episode 28 - Sales Methodologies pt3 - Challenger Sale. Welcome to What's Broken in GTM and How to Fix It with Louis Fernandes and Simon Daniels . Each week, together with occasional guests, we explore the challenges that face go-to-market leaders in SaaS scale-up businesses and suggest solutions to common issues. Louis and Simon reflect on last week’s CRO Connected Autumn Summit and discuss...

Episode 27: Sales Methodologies pt2 – SPIN Selling. Welcome What's Broken in GTM and How to Fix It with Louis Fernandes and Simon Daniels . Each week, together with occasional guests, we explore the challenges that face go-to-market leaders in SaaS scale-up businesses and suggest solutions to common issues. This week we are looking at the first model in our new topic arc focusing on sales met...

Episode 26: Sales Methodologies pt1 - Overview. Welcome What's Broken in GTM and How to Fix It with Louis Fernandes and Simon Daniels . Each week, together with occasional guests, we explore the challenges that face go-to-market leaders in SaaS scale-up businesses and suggest solutions to common issues. Louis went viral on LinkedIn when he wrote about his son Max heading off on his gap-year t...

Episode 25: Summer Cognoscenti Interview Series Wrap-up. Welcome What's Broken in GTM and How to Fix It with Louis Fernandes and Simon Daniels . Each week, together with occasional guests, we explore the challenges that face go-to-market leaders in SaaS scale-up businesses and suggest solutions to common issues. Louis and Simon agree how much they enjoyed the recent ON_Discourse Supper Club d...

Episode 24: Nicky Briggs – Portfolio marketing. Welcome What's Broken in GTM and How to Fix It with Louis Fernandes and Simon Daniels . Each week, together with occasional guests, we explore the challenges that face go-to-market leaders in SaaS scale-up businesses and suggest solutions to common issues. Louis and Simon reflect on how quiet is around these parts right now and whether the summe...

Episode 23: Gerry Hill - Outbound Sales, Trust and Cold-Calling Mastery. Welcome to  What's Broken in GTM and How to Fix It with Louis Fernandes and Simon Daniels . Each week, together with occasional guests, we explore the challenges that face go-to-market leaders in SaaS scale-up businesses and suggest solutions to common issues. This week our Summer Cognoscenti Series guest is Gerry Hill e...

Episode 22: David Meyer, Clarify B2B - real-world insight from navigating the frontline tensions between sales and marketing. Welcome to What's Broken in GTM and How to Fix It with Louis Fernandes and Simon Daniels . Each week, together with occasional guests, we explore the challenges that face go-to-market leaders in SaaS scale-up businesses and suggest solutions to common issues. Louis is...

Welcome to episode 21 of What's Broken in GTM and How to Fix It with Louis Fernandes and Simon Daniels . Each week, together with occasional guests, we explore the challenges that face go-to-market leaders in SaaS scale-up businesses and suggest solutions to common issues. Simon has been moonlighting again and appearing on another podcast, none other than Rockstar CMO with Ian Truscott . Pick...

Welcome to episode 20 of What's Broken in GTM and How to Fix It with Louis Fernandes and Simon Daniels . Each week, together with occasional guests, we explore the challenges that face go-to-market leaders in SaaS scale-up businesses and suggest solutions to common issues. This week the Summer Cognoscenti Series continues with Sarah Rhodes , recruitment director and co-founder at go-to-market...

Welcome to episode 19 of What's Broken in GTM and How to Fix It with Louis Fernandes and Simon Daniels . Each week, together with occasional guests, we explore the challenges that face go-to-market leaders in SaaS scale-up businesses and suggest solutions to common issues. This week, Louis attended the CRO Connected get together, a breakfast briefing courtesy of Jodie Battson at Alpha Group ,...

Welcome to episode 18 of What's Broken in GTM and How to Fix It with Louis Fernandes and Simon Daniels . Each week, together with occasional guests, we explore the challenges that face go-to-market leaders in SaaS scale-up businesses and suggest solutions to common issues. Louis has been deepening his wine tasting knowledge and expertise, gaining his next set of qualifications. He’s getting q...

Welcome to episode 17 of What's Broken in GTM and How to Fix It with Louis Fernandes and Simon Daniels . Each week, together with occasional guests, we explore the challenges that face go-to-market leaders in SaaS scale-up businesses and suggest solutions to common issues. This week we close-out the revenue operations and enablement arc with another fantastic guest, and the first in our Summe...

Welcome to episode 16 of What's Broken in GTM and How to Fix It with Louis Fernandes and Simon Daniels . Each week, together with occasional guests, we explore the challenges that face go-to-market leaders in SaaS scale-up businesses and suggest solutions to common issues. We share insights from the recent revenue leaders dinner Louis co-hosted with Tim Ogle at Toggle Switch Consulting , to w...

Welcome to episode 15 of What's Broken in GTM and How to Fix It with Louis Fernandes and Simon Daniels . Each week, together with occasional guests, we explore the challenges that face go-to-market leaders in SaaS scale-up businesses and suggest solutions to common issues. Louis and Simon spent the day recently at Inspire , the 6Sense customer conference, courtesy of Andy Champion and Jon Cla...

Welcome to episode 14 of What's Broken in GTM and How to Fix It with Louis Fernandes and Simon Daniels . Each week, together with occasional guests, we explore the challenges that face go-to-market leaders in SaaS scale-up businesses and suggest solutions to common issues. Louis has squeezed in a day’s cricket, courtesy of Khalid Rahmany from InnoVyne , and Harry Riseborough and Matthew Hobso...

Welcome to episode 13 of What's Broken in GTM and How to Fix It with Louis Fernandes and Simon Daniels . Each week, together with occasional guests, we explore the challenges that face go-to-market leaders in SaaS scale-up businesses and suggest solutions to common issues. Louis is back in Porto to do some work with one of the start-ups at Founders Founders , the tech incubator based there. H...

Welcome to episode 12 of What's Broken in GTM and How to Fix It with Louis Fernandes and Simon Daniels . Each week, together with occasional guests, we explore the challenges that face go-to-market leaders in SaaS scale-up businesses and suggest solutions to common issues. This week we’re joined again by a guest, Jon Clarke , Data Partnerships Director at intent data platform 6Sense . Here’s...

Welcome to episode 11 of What's Broken in GTM and How to Fix It with Louis Fernandes and Simon Daniels . Each week, together with occasional guests, we explore the challenges that face go-to-market leaders in SaaS scale-up businesses and suggest solutions to common issues. This week sees us arriving at episode 11, placing us into the hallowed company of the 4% of podcasts that make it past te...

Welcome to episode 10 of What's Broken in GTM and How to Fix It with Louis Fernandes and Simon Daniels . Each week, together with occasional guests, we explore the challenges that face go-to-market leaders in SaaS scale-up businesses and suggest solutions to common issues. This week we’re joined by our second guest, Simon Sharp , CEO at program management platform Verto and pick-up the discus...

Welcome to episode 9 of What's Broken in GTM and How to Fix It with Louis Fernandes and Simon Daniels . Each week, together with occasional guests, we explore the challenges that face go-to-market leaders in SaaS scale-up businesses and suggest solutions to common issues. It’s Louis’ birthday, the six-month anniversary of the first What's Broken in GTM and How to Fix It newsletter, and t...

Welcome to episode 8 of What's Broken in GTM and How to Fix It with Louis Fernandes and Simon Daniels . Each week, together with occasional guests, we explore the challenges that face go-to-market leaders in SaaS scale-up businesses and suggest solutions to common issues. Louis shoe-horns a business lesson into the conversation based on the sales promotion incentive fund (aka SPIF) he has imp...

Welcome to episode 7 of What's Broken in GTM and How to Fix It with Louis Fernandes and Simon Daniels . Each week, together with occasional guests, we explore the challenges that face go-to-market leaders in SaaS scale-up businesses and suggest solutions to common issues. It’s been an AI-kind of a week, with Louis exploring conversational agentic AI customer service platform, Parloa , while o...

Welcome to episode 6 of What's Broken in GTM and How to Fix It with Louis Fernandes and Simon Daniels . Each week, together with occasional guests, we explore the challenges that face go-to-market leaders in SaaS scale-up businesses and suggest solutions to common issues. Louis recounts his energising time spent with start-up incubator Founders Founders [SD1] , based in Porto, Portugal. The c...

Welcome to episode 5 of What's Broken in GTM and How to Fix It with Louis Fernandes and Simon Daniels . Each week, together with occasional guests, we explore the challenges that face go-to-market leaders in SaaS scale-up businesses and suggest solutions to common issues.  This week sees our first guest joining us on the podcast as Mark Walker , Founder and CEO at Revved Up as we continue the...