What is Public Relations?

Hold onto your hats, and your pink hair clips, because this episode is about to shake up what you think you know about PR, visibility and what it means to show up for your business when you’re NOT based in the city, NOT working in an ‘Instagrammable’ niche, and absolutely NOT buying into the old-school ‘just shout loudest’ visibility hype. If you’ve been led to believe that the only way to make yo...

This one’s for the business owners who know they’re made for more… but can’t seem to break free from the patterns keeping them small. If you’re tired of playing by outdated visibility rules, burnt out from overextending yourself for lacklustre results, or just curious about the real work behind magnetic success, the type where dream clients slide into your DMs and opportunities come knocking, then...

SELF TRUST, SUCCESS, AND THE TRUTH ABOUT VISIBILITY Let’s get uncomfortable for a minute: are you actually clear on what YOU want in your business, or are you chasing someone else’s version of success (and sacrificing your own self-trust in the process)? That’s the messy, very real question Laura dives into in today’s free-flowing, no-holds-barred episode. You may not love what Laura has to say, e...

Right, let’s get real for a minute (or thirty). In this episode of What Is Public Relations? , your host (i.e., me, Laura Perkes!) is coming at you completely raw and unfiltered, literally and figuratively. No makeup, messy bun in full force, dead flowers right there in the background because let’s face it, showing up authentically is what actually creates impact, not being Insta-perfect every dam...

I want to let you in on a secret: visibility is more nuanced than that—what you say, who you’re saying it to, and where you’re saying it matters so much more than posting for the sake of “being seen.” ‘SHOW UP AND SELL YOUR STORY’ In today’s world, everyone’s obsessed with hustling for reach. But being plastered everywhere means nothing if your audience shrugs. Vivienne is the embodiment of what i...

On this episode of the What Is Public Relations? Podcast, Laura Perkes sits down with the force that is Natalie Arabella Bailey, a property developer, coach, mentor, and creator of transformative retreats (with a penchant for long red hair and even longer lifts at the gym). We don’t shy away from hard-hitting realities, misused buzzwords, or the way the online world glosses over real personal grow...

This episode may ruffle a few feathers, especially if you’ve been hustling for social media visibility and still not attracting those “hell yes, pay in full” clients. But here’s the truth: being seen everywhere isn’t the same as being niche famous—and it definitely doesn’t guarantee profit. So let’s get honest about what works in PR, what doesn’t, and how you can finally step into that expert spot...

I’m Laura Perkes, your host, and on today’s show I’m bringing you into a conversation with not just an industry expert, but one of my closest friends and business besties. Meet Jo Soley: business coach, business numerologist, and the creator of Bizology. This is not your cookie-cutter business advice. If you’ve bought into the “one-size-fits-all visibility” hype, stay with me – because Jo is about...

This episode might ruffle a few feathers, so brace yourself, especially if you’ve bought into the never-ending online chatter about visibility and how it’s the magic bullet for success. If the phrase “just be more visible” rings in your ears every time you scroll, you’ll find this conversation refreshingly real. WHO IS KATIE BLOOMFIELD? Laura’s guest, Katie Bloomfield, is a property investor, high...

Grab a cuppa or pop your headphones in, because this episode is going to ruffle a few feathers, especially if you’re obsessed with the idea that self-development is a “nice-to-have” rather than the roaring engine behind your PR and business success. Be prepared for a tell-it-like-it-is deep dive into the messy, magical, and sometimes down right unglamorous world of personal growth as the real secr...

A Client’s Perspective: In Conversation with Kate Davis, Leadership Coach & Founder of Meraki People. If you think you know what PR is all about, think again. In this episode, we’re flipping the script on the typical public relations narrative. Today, I’m joined by my very own client (full transparency!), Kate Davis, an outstanding leadership coach and founder of Meraki People, to get a real-w...

UNLEASH THE POWER OF PR: IT’S NOT JUST A “NICE TO HAVE” Welcome to Episode 5 of the "What Is Public Relations"? podcast with Laura Perkes. This episode is dedicated to challenging a common misconception: the idea that public relations (PR) is merely a “nice to have” rather than an essential tool for business growth. Buckle up for some real talk, as Laura delivers a passionate message tha...

😳 VENTURE BEHIND THE SCENES: UNVEILING THE RAW REALITY OF PUBLIC RELATIONS Ever felt a cocktail of emotions like curiosity, excitement, or maybe a twinge of overwhelm when it comes to Public Relations? Well, Laura Perkes is here to tell you you're not alone! In this eye-opening episode, Laura strips back the layers of her 20+ years in the PR industry to reveal tales and truths you may not ex...

Public Relations: The Ultimate Growth Tool for Your Business 🚀 Welcome to the first episode of "What Is Public Relations?" with your host Laura Perkes! 🌟 As the title suggests, we're diving headfirst into the evolving world of public relations and debunking outdated myths along the way. If you're a business owner unaware of PR's potential, get ready to have your beliefs...

Dare I Say? Let's Talk Visibility and Its True Impact Hold onto your headphones, because this episode might just challenge everything you thought you knew about "visibility" in PR and business growth! 🎙️ Visibility – it’s the buzzword that’s been overused, misunderstood, and oversimplified. Let’s face it, though. What does it actually mean for your business? Laura Perkes is here to...

ARE YOU READY TO BREAK THROUGH THE PR MYTHS? Brace yourself—today, Laura Perkes shatters the illusions clouding your perception of public relations. We’re peeling back the layers and face common misconceptions about PR, offering you unfiltered truth and actionable insights to elevate your business. PUBLIC RELATIONS: THE TRUE GAME-CHANGER Public relations is much more than being in the right place...

Welcome to the What is Public Relations podcast! I'm your host, Laura Perks, and in this episode, we're diving deep into understanding what public relations really is.  If you're an entrepreneur, founder, or business owner who's ever wondered about the power of PR, you're in the right place. With over twenty years of experience in the industry, I'm here to deliver no-...