Wedding Industry Insider

Are you struggling to keep up with social media marketing? Facebook, Instagram, TikTok – it’s supposed to be fun, but it can quickly become draining for wedding entrepreneurs.  So, how can you make social media fun again? And how can you make it easy to market your wedding business online?  Start by listening to this week’s Wedding Industry Insider! We’ve got Logan Montague on the podcast to talk...

Want to feel more connected, build an enthusiastic customer base, and feel fulfilled with your work? It could be simpler than you think… it may be as simple as showing up.  Attend networking events, be present in your community, and find ways to be your most authentic self. And listen to this week’s Wedding Industry Insider to learn how to do all that confidently and mindfully! Angelica Pompy is w...

Your timelines can do some major heavy lifting for your wedding planning business – but are you really harnessing that power? Of course a good wedding timeline is essential for a successful event. But a great wedding timeline can elevate your entire business, from your productivity to your reputation and everything in between. Today on Wedding Industry Insider Podcast, we’re rebroadcasting a fan-f...

Hey Wedding Planners, are you having the wedding season you dreamed of? Or are things falling short? Maybe you don’t have as many bookings as you want. Or, maybe you aren’t reaching your goal income. Or, you could be way busier than you envisioned, and you’re on track for a stressful summer. It’s ok – we’ve all been there. But you don’t have to stay there.  To help get you on track for your unique...

Hey wedding planners, it’s time to party! Because this week on Wedding Industry Insider, we’re talking about the value of vendor parties and how to become a connector in your community. This isn’t buttoned-up networking, and it’s a far cry from coffee meet-ups. But it could radicalize the way you plan weddings and wow clients.  And to talk about this, we’ve got Darren Keala with us. Darren owns Ev...

When you first started as a wedding planner, what advice did you get from others in the industry? Did they tell you to go out and get experience?  For wedding planners, learning only through experience seems to be the go-to route, but it could be harming your business and the industry as a whole.  Today on Wedding Industry Insider Podcast, we’re highlighting a better way to level up your car...

“Hold on, let me TikTok that.” It was a simple, casual comment. But it represented a huge change in advertising – especially for wedding planners. When Mark Chapman heard a friend say, “Let me TikTok that,” he knew he needed to come back on Wedding Industry Insider and spread the news: You need to be creating short-form content to reach clients .   Short-form videos (like TikTok and Instagram Reel...

Weddings vs corporate events: which do you want to plan? Both can be exciting and profitable. But once Paul Tramonte discovered the thrill of corporate events, he never looked back.  Well, until now. On this week’s Wedding Industry Insider, Paul is looking back on his 25-year hospitality career and the steps he took to become a high-end corporate event planner. And here’s the big takeaway : if you...

Growth: it’s probably one of the major goals you have for your business. And even if you aren’t reaching your growth goals yet, you still need to set up your systems now so that you scale the right way .  But what is the right way to grow your business?  According to Colleen Carswell , growth should feel good to you. And to feel good while you grow, you need to be in energetic alignment.  Colleen...

How do you think the top destination wedding planners got to where they are? Was it a lucky break? A chance encounter with the right client?  Theories like that can make it seem like destination wedding planning is out of reach, so we are so excited to share Alejandra Poupel’s story with you! Alejandra is the founder of Alejandra Poupel Events , which produces luxury weddings in Italy, France, and...

What commitments did you make during Covid?  Maybe you vowed to change the way you ran your wedding planning business. Or, maybe the pandemic inspired you to start your business.  Now, 5 years after shutdowns began, have you lost sight of the lessons you learned during that difficult time?  This week on Wedding Industry Insider, Amber Anderson and Eddie Babbage are talking about busyness, overwork...

Braden Drake walks us through his process for organizing the legal and tax side of your business, in a way that isn't overwhelming or scary.

a It’s one of the best ways to attract your ideal clients: partner with top venues. But building relationships with venues isn’t easy, and you can’t fake your way to the top of their referral list.  So how do you create authentic connections with venues that will bring you more of the work you love? This week’s Wedding Industry Insider is all about wedding venues, and how to become your favorite v...

Are you dreaming of success in 2025? At surface level, success may look like more events, or higher paying clients. But if you ask Cassie LaMere , success goes much deeper than that – and only YOU can define what success means to you.  Cassie is the founder and creative director of the luxury event planning company Cassie LaMere Events . Over the span of her 15-year career, she’s learned a lot abo...

Do you want to increase visibility for your wedding business without paying for advertising? One of the best ways to level up your marketing is through Search Engine Optimization. And on this week’s Wedding Industry Insider, Jody-Ann Rowe , founder of Event Certificate, gives us a crash course on SEO and how to use Google’s free tools to reach your ideal clients.  Even if you think you’ve got a go...

Can you really have it all? Tirzah Caffee talks about the challenges AND solutions for anyone trying to strike that work-life balance.

Are your emails met with radio silence? Alan Berg tells us why clients ghost you and how to connect the right way. Listen along as Alan shares his insight into converting leads, expanding your business, and selling a unique, unbeatable experience. Here’s some of what you can look forward to in this episode: *What Alan discovered when he submitted contact forms to 450 wedding companies (and what yo...

“I’m not outgoing enough to be a great leader.” “Leadership something you’re born with, not something you can learn.” “I want to grow my business, but I’m not up for leading a team.” If you’ve ever had thoughts like these, this week’s Wedding Industry Insider is for you. Because we are striking down these myths and proving anyone can be a great leader.  Even int...

Here at Timeline Genius, we’re dedicated to helping planners like you avoid burnout and stay in the business for as long as possible.  So you might be surprised by this week’s Wedding Industry Insider guest. Candice Coppola is a former wedding planner who left her job because she was overworked, stressed, and burnt out. And she’s telling us how to avoid her mistakes and have an enduring (and fulfi...

Burnt out from a busy wedding season? Dreaming of a career that offers work/life balance and financial freedom? You’ve heard the advice “work smarter, not harder” so much that it’s lost its meaning. But this is the ultimate mantra for wedding pros, and we’ve got a fantastic episode of Wedding Industry Insider that will have you adopting it into your business right away.  This week, we’re joined by...

How often do you feel overwhelmed as a wedding planner? Each stressor you face as a planner and entrepreneur affects your mental health. But you don’t have to go through it alone.  This week on Wedding Industry Insider, we have a pro who has merged seemingly unique career tracks in order to feed her passions and help planners just like us.  Charessa Sawyer is a certified wedding planner and a lice...

It’s time to create a team! This is such a great milestone as your business grows, but it’s also one of the most nerve-racking leaps you’ll take.  Emily McMahon has been there, and on this week’s episode of Wedding Industry Insider, she’s sharing the lessons she learned and how she found success as the owner of a team-based wedding planning company.  Emily owns Soirée , a wedding planning company...

Are you exactly where you want to be with your wedding planning business? Sure, you might be reaching some of your goals, but things still might be off. Maybe you have no time for yourself, or you’re not seeing the kind of income you hoped for.  On this week’s Wedding Industry Insider, we’re joined by Marley Majcher , who will help you get on track with one simple question: How are you spend...

You feel busy, but you’re not seeing the profits you want. Or maybe you’re moving a lot, but not moving toward your goals.  If that sounds like you, you’re not alone. And you also aren’t stuck.   No matter where you’re at in your entrepreneur journey, our latest episode of Wedding Industry Insider is for you. This week, we’ve got Brandee Gaar on the show, and she’s outlining the four pillars of bu...

Do you ever wish someone would give you a magic formula for planning your business finances? Do you dream of that sweet spot where you’re taking on a reasonable amount of weddings and reaching your financial goals?  If so, our latest episode of Wedding Industry Insider is perfect for you! We’re joined by Katelyn Magnuson , founder of The Freelance CFO , a full-service accounting firm for creative...