Under the Influence Podcast

Join Whitney in this riveting episode of our podcast as we explore the dynamic interplay between authenticity and algorithm in the world of content marketing. Discover how to navigate this landscape with insights and real-world examples that will help you balance staying true to your brand while mastering the digital game. In this episode: Understanding the Algorithm: Dive into the mechanics of al...

Welcome to the latest episode of Eckis Edge! Join Whitney as she explores the dynamic world of podcasting and its potential in business growth and customer engagement. In this episode: Understanding Podcasting as a Business Tool : Discover how podcasting is more than a marketing strategy; it's a platform for authentic connection and community building. Learn how your voice can become an integr...

Join Whitney as she explores the transformative shift from perfection to authenticity in our digital and entrepreneurial lives. This episode is a must-listen for anyone looking to navigate the social media landscape with a fresh, genuine perspective. Dive into a journey of self-acceptance, authenticity, and real connections. Episode Highlights: The Pursuit of Perfection: A look at how social media...

Welcome to a fresh episode of our podcast, where we delve deep into the intriguing "Unfollow" Culture. Join Whitney as she navigates this modern digital phenomenon and uncovers the hidden opportunities it presents for personal growth and brand evolution. Episode Highlights: Understanding the 'Unfollow' Trend: Explore why more and more people are choosing to hit 'unfollow' o...

Welcome to Eckis Edge , the podcast that energizes and inspires! In this episode, we explore the dynamic and evolving landscape of feminine leadership . Grab your favorite drink, and let's delve into the exciting world of women in leadership and entrepreneurship. 🌟 Episode Highlights: Women Entrepreneurs on the Rise: Dive into the growth of women-owned businesses in the U.S. and globally. Wit...

Welcome to "Eckis Edge," where we turn the latest trends into your business superpowers! Today, we're jumping into the exciting world of TikTok – the place where your brand can truly dance to its own beat. Let's get the party started! 🌈💥 Highlights: TikTok is Shaking Things Up! Whitney dives into how TikTok is rewriting the marketing playbook. It's more than just dance videos...

Join Whitney in today's episode where she explores the vast potential of the Metaverse and its impact on branding and marketing. Episode Insights: Decoding the Metaverse : Get a down-to-earth explanation of what the Metaverse is and why it's more than a passing fad. Branding in a New Dimension : Learn how the Metaverse is the next big scene for branding, offering unique ways to engage with...

In today's enlightening episode with Whitney, we dive deep into the magic of storytelling and how it can transform your podcast into a memorable and shareable experience. Episode Highlights: The Essence of Storytelling : Discover how storytelling can turn your podcast into a gripping narrative, making it stand out in the digital era. Target Audience - Forward-Thinking Female Visionaries : We’r...

Hosted by Whitney’s digital twin, in this episode we dive into the power of crafting your personal brand, using your adversity to your strength, and finding that authentic voice within. 1: Overcoming Hurdles in Negotiation Women may face unique challenges in negotiation. Embracing assertiveness, confidence, and authenticity. Harnessing empathy as a negotiation powerhouse. 2: Preparing for Negotiat...

Join Whitney in today's episode where she dives into the world of Pinterest, giving tips on how to get started with Pinterest for your business. Sneak peak: The Evolution of Pinterest: The journey from DIY crafts to a business powerhouse, and Pinterest as a visual search engine. The Pinterest Audience: The diverse range of users pinning away. How a pin is more than just an image: it's a po...

In today's enlightening episode with Whitney, we take a deep dive into the diverse avenues to transform your podcast passion into a viable source of income. If you've ever pondered on ways to make your voice resonate not just with content but also with value, this is the episode for you! Episode Highlights: Embracing Your Worth : The journey and emotions of podcasting. Recognizing the valu...

Hosted by Whitney’s digital AI twin, in this episode we dive into the power of crafting your personal brand, using your adversity to your strength, and finding that authentic voice within. The sneak peak: The Power of Authenticity in Personal Branding : Going beyond visual aesthetics in a perfect-post digital era. Standing out with genuine storytelling and relatability. Why authenticity is the key...

In this premier episode of the brand new series, Eckis Edge, Whitney introduces her digital twin! Whitney’s very own twin, who will be leading the charge on the Eckis Edge series on the podcast. Highlights: Embracing the new era of AI, Whitney introduces a groundbreaking addition to the Eckis Edge series: her Digital Twin. Diving into the concept of digital twins, their role in our modern era, and...

Anna Crowe is the founder and CEO of Crowe PR, a recognized public relations expert, best-selling author, speaker, and marketing faculty. For over 20 years, she has represented iconic brands around the globe, pivoting from a Big 4 CPA track to founding and scaling a national public relations agency. In addition to leading Crowe and ensuring client success, Anna is president elect (and first electe...

Yep, you read that right. Eckis Marketing, my business of the last 6 years, has officially been sold. Holy shit! In today’s episode, I reflect on the ups, downs, and lessons I’ve learned while running the agency and chat about my vision for the future of Eckis Marketing, now in the hands of the esteemed Anna Crowe of Crowe PR. Stay tuned for my follow-up episode with Anna herself! Connect with Whi...

In 2022, Austin Wiberg and Hannah Minardi, college friends turned business partners, saw a gap in the ever-growing personal care space. Together they launched Standard Self Care to create high-performance personal care products with formulas you can have the highest confidence in. Today they continue to empower consumers' self-care rituals through transparency and education woven into the DNA...

2023 was… a year. A lot of shit went down and a lot of mistakes were made. But you know what comes with making mistakes? Lessons. Although this year put me through the wringer, it also taught me some invaluable learnings that I wouldn’t trade for the world. Today I discuss: Being quick but not hurrying Being cautious of pretty words All you get in the end is you Learning yourself so you know what...

The holiday season is here, and if you need any last-minute gift ideas for your friends and family, I've got you covered. Today, I'm sharing my ultimate holiday wish list, which includes all my favorites and must-haves that I've been obsessing over in 2023. Links: Oura Ring Birkenstocks Ice Roller Shop Collected Notion FoundersCard Walking Treadmill OctoBuddy Just Thrive Probiotic Miss...

As a Cornell University graduate working for a hyper-growth tech startup, everything seemed great on paper for Meghan Swidler. But she often found herself feeling disconnected, lethargic, lonely, anxious, and low energy. After meeting with a naturopath who changed her life, she set out to change her own habits and transform her body and mind through food, movement, mental/emotional well-being, and...

Katie founded Love Sweat Fitness to help women feel good faster and never be alone in their health and fitness journey. After losing 45 lbs and transforming her life, she was inspired to create a supportive online community and develop game-changing products that have made a splash in the health and wellness industry. Her husband and business partner, Ryan Dunlop, co-founded LSF with Katie after y...

In less than 4 years, Danielle Canty went from a small-town chiropractor to building one of the largest self-development brands in the world. As co-founder of Bossbabe, she has inspired over 4 million women to live more impactful lives and create incredibly successful businesses. She’s an expert in all things marketing, social media, and growth strategy and is sharing her best tips and tricks on h...

Ayesha Sehra is the Founder & CEO Grow The Social LLC, a PR Agency based in Los Angeles, CA that specializes in Talent Management / Representation, Influencer Marketing, Strategic Brand Partnerships & Event Production.  She is also a Content Creator & Podcast Host of top Mindset & Business podcast, Coffee & A Good Vibe. Each week on the podcast, Ayesha sits down with Notable Fo...

Last month I threw myself the most epic “Death to a Decade” birthday event for my upcoming 30th birthday. That’s right, I said event, not party. From conception, planning, logo design, photoshoots, speeches, and more, in today’s episode, I’m spilling the tea on how I did it all and the amazing people who helped me along the way. If you want to plan your own epic birthday event, this episode is for...

Jake Karls, co-founder of the vegan chocolate brand, Mid-Day Squares, along with his sister and brother-in-law, calls himself the "rainmaker" and resident Social-Personality. In 2018, the trio embarked on a mission to craft the world's inaugural Functional Chocolate Bars, aptly described as "everything a chocolate bar isn't, everything a protein bar aspires to be.” The social s...

Over the last decade, Chelsea has had her hands in everything from influencer marketing, experiential and events, creating bespoke brand campaigns, to art collaborations with the likes of West Elm and Anthropologie, and becoming an angel investor and advisor for up-and-coming brands. As the first employee and a part of the founding team of Route, she built out and led both a world-class Marketing...