Trusted
Trusted Voices
Conversations with the builders of the next era of B2B marketing - founders, CMOs, community leaders, and advocacy pros who believe trust isn’t a goal, it’s a growth engine. We go deep on how trust drives revenue, retention, and reputation, from customer advocacy to community-led growth, and why the future of go-to-market belongs to those who make trust their biggest asset.
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Épisodes
Leading with Values: The Foundation of Trust & Advocacy 10.02.2026 21:20
In this episode of Trusted Voices , Emma Roffey sits down with executive coach and author Jo Medwell for a powerful, human conversation on values-led leadership — and why it’s the real engine behind trust, advocacy, and sustainable growth. Jo shares her journey from senior corporate roles into coaching, unpacking how restlessness, frustration, and that nagging feeling that something’s “off” are of...
Advocacy Rewired: 2025 & Beyond 17.12.2025 23:27
In this episode of Trusted Voices, Emma Roffey sits down with Jeni Asaba, Head of Community at Jamf to unpack what modern customer advocacy really looks like - moving beyond points, swag, and transactional “asks” to genuine relationship building. They explore why advocates show up as an extension of your brand when they feel seen and valued, how community connection fuels the “magic,” and what ski...
Customer Marketing & Advocacy Trends 17.11.2025 31:10
Amy Bills, VP Principle Analyst at Forrester shares the shifts she is witnessing in customer marketing and what excites her most about customer advocacy in the next 5 years. In this episode Trusted co-Founders, Paul Button & Emma Roffey sit down with Forrester’s Vice President and Principal Analyst, Amy Bills, to unpack the fast-moving world of customer marketing and advocacy. Amy reveals why...
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